7526 2 3 econsultancy_xml <p>The site's revenues were hit last year when the <a href="/blog/290-online-gambling-sector-in-crisis-after-us-ban">Unlawful Internet Gambling Enforcement Act</a> banned casino sites from taking money for plays.</p> <p>The deal will see the sites run pop-ups, rich-media banners and integrated sponsorships.</p> <blockquote> <p> <em>"The demographics are just astounding," </em> <a href="http://clickz.com/showPage.html?page=3626173">said</a> Calvin Lui of Traffic Marketplace parent Connexus.</p> <p> <em>"And it's a very captive experience. You actually download a software application that has the game on it. So it's not a web surfing experience and you are actually engaged in a game.</em> </p> <p> <em>"The dealer may be a character that you can create. Say you're rolling out a new movie. Jack Sparrow could be the dealer and the table felt could be Pirates of the Caribbean - you could have a place to click for a previous of the movie."</em> </p> </blockquote> <p>PartyGaming, like many British gaming companies, is listed on the London Stock Exchange but headquartered off-shore, in Gibraltar.</p> <FormattedContent xmlns="http://www.e-consultancy.com/schema/formattedContent/"> <Paragraph>The site's revenues were hit last year when the <Link URL="/blog/290-online-gambling-sector-in-crisis-after-us-ban" Window="New">Unlawful Internet Gambling Enforcement Act</Link> banned casino sites from taking money for plays.</Paragraph> <Paragraph>The deal will see the sites run pop-ups, rich-media banners and integrated sponsorships.</Paragraph> <Block> <Paragraph> <Quote>"The demographics are just astounding," </Quote> <Link URL="http://clickz.com/showPage.html?page=3626173" Window="New">said</Link> Calvin Lui of Traffic Marketplace parent Connexus.</Paragraph> <Paragraph> <Quote>"And it's a very captive experience. You actually download a software application that has the game on it. So it's not a web surfing experience and you are actually engaged in a game.</Quote> </Paragraph> <Paragraph> <Quote>"The dealer may be a character that you can create. Say you're rolling out a new movie. Jack Sparrow could be the dealer and the table felt could be Pirates of the Caribbean - you could have a place to click for a previous of the movie."</Quote> </Paragraph> </Block> <Paragraph>PartyGaming, like many British gaming companies, is listed on the London Stock Exchange but headquartered off-shore, in Gibraltar.</Paragraph> </FormattedContent> 2007-06-18T09:53:00+01:00 2 1 econsultancy_xml <p> <strong>London-listed online casino operator <a href="http://www.partygaming.com">PartyGaming</a> is to run web advertisements to make up for the impact of recently-introduced US anti-gambling laws.</strong> </p> <p>The company has signed with the <a href="http://www.trafficmp.com/">Traffic Marketplace</a> advertising network to place ads on PartyPoker.com and PartyPoker.net in the US.</p> <FormattedContent xmlns="http://www.e-consultancy.com/schema/formattedContent/"> <Paragraph> <Emphasis>London-listed online casino operator <Link URL="http://www.partygaming.com" Window="New">PartyGaming</Link> is to run web advertisements to make up for the impact of recently-introduced US anti-gambling laws.</Emphasis> </Paragraph> <Paragraph>The company has signed with the <Link URL="http://www.trafficmp.com/" Window="New">Traffic Marketplace</Link> advertising network to place ads on PartyPoker.com and PartyPoker.net in the US.</Paragraph> </FormattedContent> false 1364 <p>Econsultancy has published an <strong><a href="http://econsultancy.com/reports/online-advertising-networks-buyers-guide">Online Advertising Networks Buyer's Guide</a></strong> which contains an examination of this marketplace and profiles of 23 leading networks. We have also produced an <strong><a href="http://econsultancy.com/reports/online-advertising-survey">Online Advertising Survey</a></strong>, based on a survey of advertisers and agencies. For more stats and charts, see also our <strong><a href="http://econsultancy.com/reports/internet-advertising-statistics">Online Advertising Statistics compendium</a></strong>.</p> <p>Econsultancy has published an <strong><a href="http://econsultancy.com/reports/online-advertising-networks-buyers-guide">Online Advertising Networks Buyer's Guide</a></strong> which contains an examination of this marketplace and profiles of 23 leading networks. We have also produced an <strong><a href="http://econsultancy.com/reports/online-advertising-survey">Online Advertising Survey</a></strong>, based on a survey of advertisers and agencies. For more stats and charts, see also our <strong><a href="http://econsultancy.com/reports/internet-advertising-statistics">Online Advertising Statistics compendium</a></strong>.</p> 363588 PartyGaming takes ads to offset US gaming ban false 2007-06-18T10:10:00+01:00 partygaming-takes-ads-to-offset-us-gaming-ban 2009-04-30T02:05:51+01:00 2009-10-13T09:08:01+01:00 210