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  &lt;p&gt;However, only 13% preferred&#160;the web&#160;for home and DIY, and food and drink. &lt;/p&gt;
  &lt;p&gt;The report also highlighted the importance of offering good product information online, whether&#160;customers end up buying online or not. However, just 75% of shoppers&#160;declared themselves satisfied with the information available. &lt;/p&gt;
  &lt;p&gt;The figures came from a new index, launched by the&#160;IMRG with eDigitalResearch, which will&#160;survey a sample from&#160;the 1.5m members of &lt;a href="http://www.ipoints.co.uk/"&gt;ipoints'&lt;/a&gt; online loyalty programme to measure customer confidence in online retailers across eight sectors. &lt;/p&gt;
  &lt;p&gt;
    &lt;strong&gt;Further reading:&lt;/strong&gt;
    &lt;br /&gt;
    &lt;a href="/blog/1233-online-customer-service-tech-market-growing-at-50-new-report"&gt;Online Customer Service Tech market growing at 50% - new report&lt;/a&gt;
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  &lt;Paragraph&gt;However, only 13% preferred&#160;the web&#160;for home and DIY, and food and drink. &lt;/Paragraph&gt;
  &lt;Paragraph&gt;The report also highlighted the importance of offering good product information online, whether&#160;customers end up buying online or not. However, just 75% of shoppers&#160;declared themselves satisfied with the information available. &lt;/Paragraph&gt;
  &lt;Paragraph&gt;The figures came from a new index, launched by the&#160;IMRG with eDigitalResearch, which will&#160;survey a sample from&#160;the 1.5m members of &lt;Link URL="http://www.ipoints.co.uk/" Window="New"&gt;ipoints'&lt;/Link&gt; online loyalty programme to measure customer confidence in online retailers across eight sectors. &lt;/Paragraph&gt;
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    &lt;Emphasis&gt;Further reading:&lt;/Emphasis&gt;
    &lt;LineBreak /&gt;
    &lt;Link URL="/blog/1233-online-customer-service-tech-market-growing-at-50-new-report" Window="New"&gt;Online Customer Service Tech market growing at 50% - new report&lt;/Link&gt;
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  <created-at type="datetime">2007-06-18T19:42:00+01:00</created-at>
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  &lt;p&gt;
    &lt;strong&gt;Just under four fifths of internet shoppers are happy with the retailers they use online, according to new figures from the&#160;IMRG.&lt;/strong&gt;
  &lt;/p&gt;
  &lt;p&gt;The &lt;a href="http://www.imrg.org/Default.aspx?language=en-GB"&gt;report&lt;/a&gt;&#160;found that the web was&#160;customers' preferred channel for two categories of goods - 64% of respondents preferred to buy books, DVDs and CDs online,&#160;while 56% preferred to shop online for travel bookings and tickets. &lt;/p&gt;
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    &lt;Emphasis&gt;Just under four fifths of internet shoppers are happy with the retailers they use online, according to new figures from the&#160;IMRG.&lt;/Emphasis&gt;
  &lt;/Paragraph&gt;
  &lt;Paragraph&gt;The &lt;Link URL="http://www.imrg.org/Default.aspx?language=en-GB" Window="New"&gt;report&lt;/Link&gt;&#160;found that the web was&#160;customers' preferred channel for two categories of goods - 64% of respondents preferred to buy books, DVDs and CDs online,&#160;while 56% preferred to shop online for travel bookings and tickets. &lt;/Paragraph&gt;
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  <name>78% of internet shoppers are happy with etailers - IMRG</name>
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  <published-at type="datetime">2007-06-20T12:00:00+01:00</published-at>
  <slug>78-of-internet-shoppers-are-happy-with-etailers-imrg</slug>
  <tweetbacks-updated-at type="datetime">2009-04-28T22:51:57+01:00</tweetbacks-updated-at>
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  <updated-at type="datetime">2009-04-28T22:51:57+01:00</updated-at>
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