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<p>Organised in partnership with the National Gallery on Thursday, <a href="http://www.let-yourself-go.co.uk/">Blue Sky Day</a> saw some 200 locals take to the canvas in the shadow of Nelson's Column.</p>
<p>Each canvas was already coloured blue and included Expedia's distinctive white cloud emblem, before each painter added their own interpretation of the scene before them.</p>
<p>A further 100 artists took part in an event at the foot of Edinburgh Castle.</p>
<p>A selection of the London paintings will now hang in an associated National Gallery <a href="http://www.nationalgallery.org.uk/what/events/blueskyday.htm">exhibition</a> between June 28 and July 15, while the Scottish artworks are on display at the Talbot Rice Gallery.</p>
<p>Expedia got branding pay-off from the event farther afield than just central London. As well as its own Flickr <a href="http://www.flickr.com/photos/9132448@N05/">photographs</a>, many attendees <a href="http://grouper.com/video/MediaDetails.aspx?id=1919989">posted</a> <a href="http://www.google.co.uk/url?sa=t&ct=res&cd=9&url=http%3A%2F%2Fwww.dailymotion.com%2Ftag%2Flondon%2Fvideo%2Fx2ccn5_expedia-blue-sky-day-trafalgar-squa&ei=iXN_Rvn5NYvKwAGqgo2pAQ&usg=AFQjCNGcI1LmlzWBEvdLNFIJX3168kHb2g&sig2=-NRfVxiqRWxPZXXEuzJUTg">videos</a> of the occasion, which was devised by the Cake agency.</p>
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<Paragraph>Organised in partnership with the National Gallery on Thursday, <Link URL="http://www.let-yourself-go.co.uk/" Window="New">Blue Sky Day</Link> saw some 200 locals take to the canvas in the shadow of Nelson's Column.</Paragraph>
<Paragraph>Each canvas was already coloured blue and included Expedia's distinctive white cloud emblem, before each painter added their own interpretation of the scene before them.</Paragraph>
<Paragraph>A further 100 artists took part in an event at the foot of Edinburgh Castle.</Paragraph>
<Paragraph>A selection of the London paintings will now hang in an associated National Gallery <Link URL="http://www.nationalgallery.org.uk/what/events/blueskyday.htm" Window="New">exhibition</Link> between June 28 and July 15, while the Scottish artworks are on display at the Talbot Rice Gallery.</Paragraph>
<Paragraph>Expedia got branding pay-off from the event farther afield than just central London. As well as its own Flickr <Link URL="http://www.flickr.com/photos/9132448@N05/" Window="New">photographs</Link>, many attendees <Link URL="http://grouper.com/video/MediaDetails.aspx?id=1919989" Window="New">posted</Link> <Link URL="http://www.google.co.uk/url?sa=t&ct=res&cd=9&url=http%3A%2F%2Fwww.dailymotion.com%2Ftag%2Flondon%2Fvideo%2Fx2ccn5_expedia-blue-sky-day-trafalgar-squa&ei=iXN_Rvn5NYvKwAGqgo2pAQ&usg=AFQjCNGcI1LmlzWBEvdLNFIJX3168kHb2g&sig2=-NRfVxiqRWxPZXXEuzJUTg" Window="New">videos</Link> of the occasion, which was devised by the Cake agency.</Paragraph>
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2007-06-25T09:21:00+01:00
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<strong>Online travel site <a href="http://www.expedia.co.uk">Expedia</a> gathered hundreds of budding artists in Trafalgar Square, London, for a summertime outdoor branding campaign.</strong>
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2007-06-25T09:46:00+01:00
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