7526 0 3 econsultancy_xml <p>Offers will be stored in a personal online account with which customers register their existing store loyalty card accounts.</p> <p>For example, if a consumer has preloaded Shortcuts with their Debenhams card details, Debenhams could entice surfers with banner ads that deposit the offers in their account, which can then be redeemed at check-out.</p> <p>Consumers will then be able to reap the rewards even when presenting their store card in bricks-and-mortar shops.</p> <p>AOL is <a href="http://shortcuts.aol.com/rtl_what_is_sc.jsp">courting retailers</a> with claims the paperless coupons offer branding and marketing opportunities.</p> <p>The portal giant is offering stores tracking and reporting of consumer behaviour and page impressions.</p> <p>AOL brand marketing director Michael Lawless <a href="http://adage.com/digital/article.php?article_id=118860">told</a> Advertising Age the company had two major retailers lined up, but it remains to be seen whether AOL can coax enough retailers in to the scheme that it will be a success.<br /></p> <FormattedContent xmlns="http://www.e-consultancy.com/schema/formattedContent/"> <Paragraph>Offers will be stored in a personal online account with which customers register their existing store loyalty card accounts.</Paragraph> <Paragraph>For example, if a consumer has preloaded Shortcuts with their Debenhams card details, Debenhams could entice surfers with banner ads that deposit the offers in their account, which can then be redeemed at check-out.</Paragraph> <Paragraph>Consumers will then be able to reap the rewards even when presenting their store card in bricks-and-mortar shops.</Paragraph> <Paragraph>AOL is <Link URL="http://shortcuts.aol.com/rtl_what_is_sc.jsp" Window="New">courting retailers</Link> with claims the paperless coupons offer branding and marketing opportunities.</Paragraph> <Paragraph>The portal giant is offering stores tracking and reporting of consumer behaviour and page impressions.</Paragraph> <Paragraph>AOL brand marketing director Michael Lawless <Link URL="http://adage.com/digital/article.php?article_id=118860" Window="New">told</Link> Advertising Age the company had two major retailers lined up, but it remains to be seen whether AOL can coax enough retailers in to the scheme that it will be a success.<LineBreak /></Paragraph> </FormattedContent> 2007-06-28T09:10:00+01:00 0 1 econsultancy_xml <p> <strong>AOL is set to launch an coupons programme allowing users to save money on online purchases with selected etailers.</strong> </p> <p>Dubbed <a href="http://shortcuts.aol.com">AOL Shortcuts</a>, the project will mimic real-world coupons promotions, but will instead ask consumers to click web ads in order to receive offers.</p> <FormattedContent xmlns="http://www.e-consultancy.com/schema/formattedContent/"> <Paragraph> <Emphasis>AOL is set to launch an coupons programme allowing users to save money on online purchases with selected etailers.</Emphasis> </Paragraph> <Paragraph>Dubbed <Link URL="http://shortcuts.aol.com" Window="New">AOL Shortcuts</Link>, the project will mimic real-world coupons promotions, but will instead ask consumers to click web ads in order to receive offers.</Paragraph> </FormattedContent> false 1422 363674 AOL offers shoppers Shortcuts coupons false 2007-06-28T09:54:00+01:00 aol-offers-shoppers-shortcuts-coupons 2009-04-29T16:43:48+01:00 2009-04-29T16:43:48+01:00 429