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  &lt;p&gt;The company, which runs the competition's &lt;a href="http://www.wimbledon.org/"&gt;website&lt;/a&gt;, first launched a &lt;a href="http://eightbar.co.uk/2006/10/25/wimbledon-second-life-demo-on-youtube/"&gt;proof of concept&lt;/a&gt; in October that included weather feeds and even ball tracking in 3D space.&lt;/p&gt;
  &lt;p&gt;In this summer's environment, inhabitants can watch the latest point get played inside SL.&lt;/p&gt;
  &lt;p&gt;Much of the data comes from the tracking IBM performs in the real world for adding information to the website.&lt;/p&gt;
  &lt;blockquote&gt;
    &lt;p&gt;
      &lt;em&gt;"Whilst we have created seats, many people choose to stand where the other people are standing," &lt;/em&gt;
      &lt;a href="http://eightbar.co.uk/2007/06/25/wimbledon-is-live-learning-all-the-time-and-yes-we-do-need-sir-cliff/"&gt;wrote&lt;/a&gt; the environment's creator Ian Hughes.&lt;/p&gt;
    &lt;p&gt;
      &lt;em&gt;"This is actually good as it is because are interacting, which is the whole reason I am in the Wimbledon build to help."&lt;/em&gt;
    &lt;/p&gt;
  &lt;/blockquote&gt;
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  &lt;Paragraph&gt;The company, which runs the competition's &lt;Link URL="http://www.wimbledon.org/" Window="New"&gt;website&lt;/Link&gt;, first launched a &lt;Link URL="http://eightbar.co.uk/2006/10/25/wimbledon-second-life-demo-on-youtube/" Window="New"&gt;proof of concept&lt;/Link&gt; in October that included weather feeds and even ball tracking in 3D space.&lt;/Paragraph&gt;
  &lt;Paragraph&gt;In this summer's environment, inhabitants can watch the latest point get played inside SL.&lt;/Paragraph&gt;
  &lt;Paragraph&gt;Much of the data comes from the tracking IBM performs in the real world for adding information to the website.&lt;/Paragraph&gt;
  &lt;Block&gt;
    &lt;Paragraph&gt;
      &lt;Quote&gt;"Whilst we have created seats, many people choose to stand where the other people are standing," &lt;/Quote&gt;
      &lt;Link URL="http://eightbar.co.uk/2007/06/25/wimbledon-is-live-learning-all-the-time-and-yes-we-do-need-sir-cliff/" Window="New"&gt;wrote&lt;/Link&gt; the environment's creator Ian Hughes.&lt;/Paragraph&gt;
    &lt;Paragraph&gt;
      &lt;Quote&gt;"This is actually good as it is because are interacting, which is the whole reason I am in the Wimbledon build to help."&lt;/Quote&gt;
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  <created-at type="datetime">2007-06-29T09:49:00+01:00</created-at>
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  &lt;strong&gt;Imagine a Wimbledon where rain never stops play. IBM has recreated the tennis event inside Second Life.&lt;br /&gt;&lt;br /&gt;&lt;/strong&gt;
  &lt;img alt="" src="http://img528.imageshack.us/img528/8206/snipshote4xx27irvlvlj5.jpg" /&gt;
  &lt;br /&gt;
  &lt;p&gt;photo: Ian Hughes/Snapzilla&lt;/p&gt;
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  &lt;Emphasis&gt;Imagine a Wimbledon where rain never stops play. IBM has recreated the tennis event inside Second Life.&lt;LineBreak /&gt;&lt;LineBreak /&gt;&lt;/Emphasis&gt;
  &lt;Image Source="http://img528.imageshack.us/img528/8206/snipshote4xx27irvlvlj5.jpg"&gt;
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  &lt;Paragraph Align="Right"&gt;photo: Ian Hughes/Snapzilla&lt;/Paragraph&gt;
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  <name>IBM serves up Second Life Wimbledon</name>
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  <published-at type="datetime">2007-06-29T10:39:00+01:00</published-at>
  <slug>ibm-serves-up-second-life-wimbledon</slug>
  <tweetbacks-updated-at type="datetime">2009-04-29T22:22:13+01:00</tweetbacks-updated-at>
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  <updated-at type="datetime">2009-04-29T22:22:13+01:00</updated-at>
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