42244 2 3 econsultancy_xml <p>The survey backs up other research pointing to the growing importance of silver surfers - an AXA survey back in February, for example, found that <a href="/blog/784-silver-surfers-prefer-internet-to-diy-and-gardening">over 55s preferred surfing the net to more traditional pastimes.</a></p> <p>Hitwise stats from May also found that <a href="/blog/1209-silver-surfers-expand-their-online-presence">silver surfers were close to becoming the largest demographic group online</a> and accounted for 22% of all internet visits in May. </p> <p>Other stats from the Microsoft survey include:</p> <ul> <li>Only 20% of over 55s visit social networks, while this figure is 60% for the 16-24 age group. <br /><br /></li> <li>Online shopping was the most popular online activity, with 83% of all PC users regularly buying online, 73% browsing e-commerce sites, while 40% also sell online. </li> </ul> <FormattedContent xmlns="http://www.e-consultancy.com/schema/formattedContent/"> <Paragraph>The survey backs up other research pointing to the growing importance of silver surfers - an AXA survey back in February, for example, found that <Link URL="/blog/784-silver-surfers-prefer-internet-to-diy-and-gardening" Window="New">over 55s preferred surfing the net to more traditional pastimes.</Link></Paragraph> <Paragraph>Hitwise stats from May also found that <Link URL="/blog/1209-silver-surfers-expand-their-online-presence" Window="New">silver surfers were close to becoming the largest demographic group online</Link> and accounted for 22% of all internet visits in May. </Paragraph> <Paragraph>Other stats from the Microsoft survey include:</Paragraph> <List Type="Disc"> <ListItem>Only 20% of over 55s visit social networks, while this figure is 60% for the 16-24 age group. <LineBreak /><LineBreak /></ListItem> <ListItem>Online shopping was the most popular online activity, with 83% of all PC users regularly buying online, 73% browsing e-commerce sites, while 40% also sell online. </ListItem> </List> </FormattedContent> 2007-06-29T11:24:00+01:00 1 1 econsultancy_xml <p> <strong>A survey of the UK's home computing habits has revealed that over-55s are the most frequent home PC users in the UK.</strong> </p> <p>The Microsoft survey of 1,000 UK PC users found that 95% of those aged 55 and over used the internet on a daily basis, compared with 85% of 16-24 year olds. Seventy seven percent of the group go online more than once a day, compared with 72% of 16-24s. </p> <FormattedContent xmlns="http://www.e-consultancy.com/schema/formattedContent/"> <Paragraph> <Emphasis>A survey of the UK's home computing habits has revealed that over-55s are the most frequent home PC users in the UK.</Emphasis> </Paragraph> <Paragraph>The Microsoft survey of 1,000 UK PC users found that 95% of those aged 55 and over used the internet on a daily basis, compared with 85% of 16-24 year olds. Seventy seven percent of the group go online more than once a day, compared with 72% of 16-24s. </Paragraph> </FormattedContent> false 1433 <p>Econsultancy's <strong><a href="http://econsultancy.com/reports/online-customer-service-buyers-guide-2009">Online Customer Service Buyer's Guide</a></strong> includes profiles of suppliers offering online survey tools.</p> <p>Econsultancy's <strong><a href="http://econsultancy.com/reports/online-customer-service-buyers-guide-2009">Online Customer Service Buyer's Guide</a></strong> includes profiles of suppliers offering online survey tools.</p> 363691 Silver surfers are biggest home PC users false 2007-06-29T11:56:00+01:00 silver-surfers-are-biggest-home-pc-users 2009-04-28T22:52:58+01:00 2009-10-13T09:09:52+01:00 321