7526 1 3 econsultancy_xml <p>The golf firm also names Sedo, Oversee, Dotster and Ireit, each of which allows customers to make money by placing ads on their parked domains.</p> <p>Google claims its <a href="http://www.google.com/domainpark/">AdSense For Domains</a> programme is the web's premiere parked domain ads service, serving ads on <em>"millions"</em> of domains.</p> <p>The case accuses the firms of... </p> <blockquote> <p>...<em>"intentionally and deceptively registering, licensing and utilising deceptive domains that are identical or confusingly similar to [Vulcan's]". </em></p> </blockquote> <p>Vulcan, which trades at www.vulcangolf.com, complains that the companies place ads on domains like wwwvulcangolf.com, designed to capitalise on typing errors.</p> <p> <a href="http://blog.ericgoldman.org/archives/2007/06/google_sued_in.htm">According</a> to technology lawyer Eric Goldman: </p> <blockquote> <p> <em>"Google and the domainers could point out that consumers who access these domain names are either going to see a 404 or a page of putatively relevant paid links, and the latter is more useful to them.</em> </p> <p> <em>"In fact, according to </em> <a href="http://www.circleid.com/posts/adsense_domain_ads_twice_conversion_rate/"> <em>this study</em> </a> <em>, ads on parked automotive-related domains convert at [double the rate of] ads on search engines."</em> </p> </blockquote> <FormattedContent xmlns="http://www.e-consultancy.com/schema/formattedContent/"> <Paragraph>The golf firm also names Sedo, Oversee, Dotster and Ireit, each of which allows customers to make money by placing ads on their parked domains.</Paragraph> <Paragraph>Google claims its <Link URL="http://www.google.com/domainpark/" Window="New">AdSense For Domains</Link> programme is the web's premiere parked domain ads service, serving ads on <Quote>"millions"</Quote> of domains.</Paragraph> <Paragraph>The case accuses the firms of... </Paragraph> <Block> <Paragraph>...<Quote>"intentionally and deceptively registering, licensing and utilising deceptive domains that are identical or confusingly similar to [Vulcan's]". </Quote></Paragraph> </Block> <Paragraph>Vulcan, which trades at www.vulcangolf.com, complains that the companies place ads on domains like wwwvulcangolf.com, designed to capitalise on typing errors.</Paragraph> <Paragraph> <Link URL="http://blog.ericgoldman.org/archives/2007/06/google_sued_in.htm" Window="New">According</Link> to technology lawyer Eric Goldman: </Paragraph> <Block> <Paragraph> <Quote>"Google and the domainers could point out that consumers who access these domain names are either going to see a 404 or a page of putatively relevant paid links, and the latter is more useful to them.</Quote> </Paragraph> <Paragraph> <Quote>"In fact, according to </Quote> <Link URL="http://www.circleid.com/posts/adsense_domain_ads_twice_conversion_rate/" Window="New"> <Quote>this study</Quote> </Link> <Quote>, ads on parked automotive-related domains convert at [double the rate of] ads on search engines."</Quote> </Paragraph> </Block> </FormattedContent> 2007-07-02T07:36:00+01:00 0 1 econsultancy_xml <p> <strong>Google is among a host of web firms facing a lawsuit from companies complaining about programmes that place online ads on unused, parked domain names.</strong> </p> <p>Vulcan Golf filed the <a href="http://claranet.scu.edu/tempfiles/tmp32687/vulcanvgooglecomplaint.pdf">complaint</a> in Illinois arguing the practice, by which individuals register attractive domain names but place only ads on them, is a <em>"shocking and egregious, intentional, bad faith scheme to generate revenue and profit from illegal and deceptive actions".</em></p> <FormattedContent xmlns="http://www.e-consultancy.com/schema/formattedContent/"> <Paragraph> <Emphasis>Google is among a host of web firms facing a lawsuit from companies complaining about programmes that place online ads on unused, parked domain names.</Emphasis> </Paragraph> <Paragraph>Vulcan Golf filed the <Link URL="http://claranet.scu.edu/tempfiles/tmp32687/vulcanvgooglecomplaint.pdf" Window="New">complaint</Link> in Illinois arguing the practice, by which individuals register attractive domain names but place only ads on them, is a <Quote>"shocking and egregious, intentional, bad faith scheme to generate revenue and profit from illegal and deceptive actions".</Quote></Paragraph> </FormattedContent> false 1436 <p>Econsultancy has published an <strong><a href="http://econsultancy.com/reports/online-advertising-networks-buyers-guide">Online Advertising Networks Buyer's Guide</a></strong> which contains an examination of this marketplace and profiles of 23 leading networks. We have also produced an <strong><a href="http://econsultancy.com/reports/online-advertising-survey">Online Advertising Survey</a></strong>, based on a survey of advertisers and agencies. For more stats and charts, see also our <strong><a href="http://econsultancy.com/reports/internet-advertising-statistics">Online Advertising Statistics compendium</a></strong>.</p> <p>Econsultancy has published an <strong><a href="http://econsultancy.com/reports/online-advertising-networks-buyers-guide">Online Advertising Networks Buyer's Guide</a></strong> which contains an examination of this marketplace and profiles of 23 leading networks. We have also produced an <strong><a href="http://econsultancy.com/reports/online-advertising-survey">Online Advertising Survey</a></strong>, based on a survey of advertisers and agencies. For more stats and charts, see also our <strong><a href="http://econsultancy.com/reports/internet-advertising-statistics">Online Advertising Statistics compendium</a></strong>.</p> 363696 Google, others sued over parked domain ads false 2007-07-02T08:51:00+01:00 google-others-sued-over-parked-domain-ads 2009-04-28T22:53:02+01:00 2009-10-13T09:09:57+01:00 445