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econsultancy_xml

With pre-orders standing at just under 1.6 million, Amazon told <a href="http://www.reuters.com/article/internetNews/idUSL0263139820070703?feedType=RSS">Reuters</a> it expects "many more hundreds of thousands of copies" to be ordered via the website. Bloomsbury has the publishing deal in the UK and the franchise includes spin-off audio books, titles with different covers aimed at adults and children and a line of movies. Writer JK Rowling has whetted fans' appetites by revealing one character will be killed off, but, typically coy, has refused to reveal the character's identity. Amazon has made the seventh book <a href="http://www.amazon.co.uk/Harry-Potter-Deathly-Hallows-Childrens/dp/0747591059/ref=pd_bbs_sr_1/202-4538026-6368608?ie=UTF8&s=books&qid=1183447194&sr=8-1">available</a> at a half-price £8.99, which, according to pre-order figures, would represent a guaranteed £14.4m in sales. <a href="http://digitalbattle.com/2006/11/22/wii-breaks-amazon-uk-pre-order-record/">Previous reports</a> said Amazon UK's most recent pre-orders record was set by the November Wii in November. All units made available disappeared immediately as eager gamers snapped up the innovative console via pre-order.

<FormattedContent xmlns="http://www.e-consultancy.com/schema/formattedContent/"> <Paragraph>With pre-orders standing at just under 1.6 million, Amazon told <Link URL="http://www.reuters.com/article/internetNews/idUSL0263139820070703?feedType=RSS" Window="New">Reuters</Link> it expects <Quote>"many more hundreds of thousands of copies"</Quote> to be ordered via the website.</Paragraph> <Paragraph>Bloomsbury has the publishing deal in the UK and the franchise includes spin-off audio books, titles with different covers aimed at adults and children and a line of movies.</Paragraph> <Paragraph>Writer JK Rowling has whetted fans' appetites by revealing one character will be killed off, but, typically coy, has refused to reveal the character's identity.</Paragraph> <Paragraph>Amazon has made the seventh book <Link URL="http://www.amazon.co.uk/Harry-Potter-Deathly-Hallows-Childrens/dp/0747591059/ref=pd_bbs_sr_1/202-4538026-6368608?ie=UTF8&s=books&qid=1183447194&sr=8-1" Window="New">available</Link> at a half-price £8.99, which, according to pre-order figures, would represent a guaranteed £14.4m in sales.</Paragraph> <Paragraph> <Link URL="http://digitalbattle.com/2006/11/22/wii-breaks-amazon-uk-pre-order-record/" Window="New">Previous reports</Link> said Amazon UK's most recent pre-orders record was set by the November Wii in November.</Paragraph> <Paragraph>All units made available disappeared immediately as eager gamers snapped up the innovative console via pre-order.</Paragraph> </FormattedContent>

2007-07-03T08:30:00+01:00

econsultancy_xml

The forthcoming final Harry Potter book has become Amazon's most ever pre-ordered item - and the pre-ordering isn't finished yet. Online orders for <a href="http://www.amazon.co.uk/s/ref=nb_ss_w_h_/203-6694681-5249529?url=search-alias%3Daps&field-keywords=deathly+hallows&Go.x=0&Go.y=0&Go=Go">Harry Potter and the Deathly Hallows</a> passed the previous 1.5m mark set by <a href="http://www.amazon.co.uk/s/ref=nb_ss_w_h_/202-4538026-6368608?url=search-alias%3Daps&field-keywords=half-blood+prince&Go.x=0&Go.y=0&Go=Go">Harry Potter and the Half-Blood Prince</a> yesterday.

<FormattedContent xmlns="http://www.e-consultancy.com/schema/formattedContent/"> <Paragraph> <Emphasis>The forthcoming final Harry Potter book has become Amazon's most ever pre-ordered item - and the pre-ordering isn't finished yet.</Emphasis> </Paragraph> <Paragraph>Online orders for <Link URL="http://www.amazon.co.uk/s/ref=nb_ss_w_h_/203-6694681-5249529?url=search-alias%3Daps&field-keywords=deathly+hallows&Go.x=0&Go.y=0&Go=Go" Window="New">Harry Potter and the Deathly Hallows</Link> passed the previous 1.5m mark set by <Link URL="http://www.amazon.co.uk/s/ref=nb_ss_w_h_/202-4538026-6368608?url=search-alias%3Daps&field-keywords=half-blood+prince&Go.x=0&Go.y=0&Go=Go" Window="New">Harry Potter and the Half-Blood Prince</Link> yesterday.</Paragraph> </FormattedContent>

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Related Econsultancy reports include our <a href="http://econsultancy.com/reports/e-commerce-platforms-buyer-s-guide-2009">E-commerce Platforms Buyer's Guide</a>, <a href="http://econsultancy.com/reports/delivering-successful-e-commerce-projects">Delivering Successful E-commerce Projects</a> and <a href="http://econsultancy.com/reports/online-retail-2007-checkout-special">Online Retail Checkout Special</a>. See also the <a href="http://econsultancy.com/reports/e-commerce-statistics">E-commerce Statistics Compendium</a>.

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Potter finale sets Amazon pre-order record false

2007-07-03T10:00:00+01:00

potter-finale-sets-amazon-pre-order-record

2009-04-28T22:53:09+01:00

2009-10-13T09:10:08+01:00

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