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<blog-post>
  <author-id type="integer">7526</author-id>
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  <body-formatted>Number 10 opened up on YouTube under Tony Blair two months ago and quickly saw its most-viewed video become Blair's French-language message of congratulations to new French president Nicholas Sarkozy, which has been viewed over 350,000 times.&lt;br /&gt;&lt;br /&gt;But the inauguration of the new PM has given the channel its latest fillip.&lt;br /&gt;&lt;br /&gt;Gordon Brown's &lt;a href="http://uk.youtube.com/watch?v=TezCBzlB3d8"&gt;arrival in Downing Street&lt;/a&gt; having been named prime minister by the Queen racked over over 95,000 views, after &lt;a href="http://uk.youtube.com/watch?v=eSYbdjForcE"&gt;video of Blair leaving&lt;/a&gt; for the final time attracted 121,000 views.&lt;br /&gt;&lt;br /&gt;Brown's &lt;a href="http://uk.youtube.com/watch?v=9GzDsCWCRLs"&gt;first cabinet meeting&lt;/a&gt; also proved a draw, pulling in over 20,000 views.&lt;br /&gt;&lt;br /&gt;This week, the channel was the eighth most popular partner channel on YouTube as well as the 15th most viewed director channel and the eighth most subscribed.&lt;br /&gt;&lt;br /&gt;</body-formatted>
  <body-unformatted>&lt;FormattedContent xmlns="http://www.e-consultancy.com/schema/formattedContent/"&gt;Number 10 opened up on YouTube under Tony Blair two months ago and quickly saw its most-viewed video become Blair's French-language message of congratulations to new French president Nicholas Sarkozy, which has been viewed over 350,000 times.&lt;LineBreak /&gt;&lt;LineBreak /&gt;But the inauguration of the new PM has given the channel its latest fillip.&lt;LineBreak /&gt;&lt;LineBreak /&gt;Gordon Brown's &lt;Link URL="http://uk.youtube.com/watch?v=TezCBzlB3d8" Window="New"&gt;arrival in Downing Street&lt;/Link&gt; having been named prime minister by the Queen racked over over 95,000 views, after &lt;Link URL="http://uk.youtube.com/watch?v=eSYbdjForcE" Window="New"&gt;video of Blair leaving&lt;/Link&gt; for the final time attracted 121,000 views.&lt;LineBreak /&gt;&lt;LineBreak /&gt;Brown's &lt;Link URL="http://uk.youtube.com/watch?v=9GzDsCWCRLs" Window="New"&gt;first cabinet meeting&lt;/Link&gt; also proved a draw, pulling in over 20,000 views.&lt;LineBreak /&gt;&lt;LineBreak /&gt;This week, the channel was the eighth most popular partner channel on YouTube as well as the 15th most viewed director channel and the eighth most subscribed.&lt;LineBreak /&gt;&lt;LineBreak /&gt;&lt;/FormattedContent&gt;</body-unformatted>
  <created-at type="datetime">2007-07-04T13:33:00+01:00</created-at>
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  &lt;strong&gt;Downing Street's &lt;a href="http://uk.youtube.com/profile?user=DowningSt"&gt;YouTube channel&lt;/a&gt; has achieved a "milestone" one million video views since it was launched back in May.&lt;/strong&gt;
  &lt;br /&gt;
  &lt;br /&gt;Weekend visits by the new prime minister to a &lt;a href="http://uk.youtube.com/watch?v=cXQdQxMR8QY"&gt;hospital&lt;/a&gt; and a &lt;a href="http://uk.youtube.com/watch?v=McLrJGguERI"&gt;children's centre&lt;/a&gt; took the site, a brand partnership with the Google-owned video sharing network, passed the seven-figure mark.&lt;br /&gt;&lt;br /&gt;</extract-formatted>
  <extract-unformatted>&lt;FormattedContent xmlns="http://www.e-consultancy.com/schema/formattedContent/"&gt;
  &lt;Emphasis&gt;Downing Street's &lt;Link URL="http://uk.youtube.com/profile?user=DowningSt" Window="New"&gt;YouTube channel&lt;/Link&gt; has achieved a "milestone" one million video views since it was launched back in May.&lt;/Emphasis&gt;
  &lt;LineBreak /&gt;
  &lt;LineBreak /&gt;Weekend visits by the new prime minister to a &lt;Link URL="http://uk.youtube.com/watch?v=cXQdQxMR8QY" Window="New"&gt;hospital&lt;/Link&gt; and a &lt;Link URL="http://uk.youtube.com/watch?v=McLrJGguERI" Window="New"&gt;children's centre&lt;/Link&gt; took the site, a brand partnership with the Google-owned video sharing network, passed the seven-figure mark.&lt;LineBreak /&gt;&lt;LineBreak /&gt;&lt;/FormattedContent&gt;</extract-unformatted>
  <featured type="boolean">false</featured>
  <id type="integer">1453</id>
  <learn-more-formatted>&lt;p&gt;For stats relating to online video, see Econsultancy's &lt;strong&gt;&lt;a href="http://econsultancy.com/reports/technology-adoption-statistics"&gt;Technology Adoption Statistics Compendium&lt;/a&gt;&lt;/strong&gt;.&lt;/p&gt;</learn-more-formatted>
  <learn-more-unformatted>&lt;p&gt;For stats relating to online video, see Econsultancy's &lt;strong&gt;&lt;a href="http://econsultancy.com/reports/technology-adoption-statistics"&gt;Technology Adoption Statistics Compendium&lt;/a&gt;&lt;/strong&gt;.&lt;/p&gt;</learn-more-unformatted>
  <legacy-article-id type="integer">363718</legacy-article-id>
  <name>New PM boosts Downing Street YouTube traffic</name>
  <private type="boolean">false</private>
  <published-at type="datetime">2007-07-05T11:10:00+01:00</published-at>
  <slug>new-pm-boosts-downing-street-youtube-traffic</slug>
  <tweetbacks-updated-at type="datetime">2009-04-29T14:15:45+01:00</tweetbacks-updated-at>
  <unpublished-at type="datetime" nil="true"></unpublished-at>
  <updated-at type="datetime">2009-10-13T09:10:36+01:00</updated-at>
  <views-count type="integer">742</views-count>
</blog-post>
