42244 1 3 econsultancy_xml <p>Highlights from the report:</p> <ul> <li>75% of those who research purchases of TVs and cameras used online as the primary source of information before visiting a store. <br /><br /></li> <li>The leading online resources were retail websites (73%), manufacturer websites (68%) and search engines (49%). <br /><br /></li> <li>Those who search online spend an average of $31 more on digital cameras,  $139 more on TVs and $190 on TV packages. <br /><br /></li> <li>Some 80% of consumers who research before making a purchase say they ended up buying a brand from their original shortlist, while the rest were influenced in store. </li> </ul> <p>The study's results echo those from a<a href="/blog/424-report-shows-influence-of-internet-on-offline-sales"> Consumer Electronics Association survey last year</a>, in which online research  was found to have influenced 77% of offline electronics sales.</p> <FormattedContent xmlns="http://www.e-consultancy.com/schema/formattedContent/"> <Paragraph>Highlights from the report:</Paragraph> <List Type="Disc"> <ListItem>75% of those who research purchases of TVs and cameras used online as the primary source of information before visiting a store. <LineBreak /><LineBreak /></ListItem> <ListItem>The leading online resources were retail websites (73%), manufacturer websites (68%) and search engines (49%). <LineBreak /><LineBreak /></ListItem> <ListItem>Those who search online spend an average of $31 more on digital cameras,  $139 more on TVs and $190 on TV packages. <LineBreak /><LineBreak /></ListItem> <ListItem>Some 80% of consumers who research before making a purchase say they ended up buying a brand from their original shortlist, while the rest were influenced in store. </ListItem> </List> <Paragraph>The study's results echo those from a<Link URL="/blog/424-report-shows-influence-of-internet-on-offline-sales" Window="New"> Consumer Electronics Association survey last year</Link>, in which online research  was found to have influenced 77% of offline electronics sales.</Paragraph> </FormattedContent> 2007-07-06T10:55:00+01:00 0 1 econsultancy_xml <p> <strong>People who research their electronics purchases on the internet spend 10% more in store than those who don't research online, according to a study by Yahoo and ChannelForce.</strong> </p> <p>Yahoo and ChannelForce surveyed 1,100 US adults in electrical stores, and found that the majority of electronics buyers researched their purchases online before visting the store. </p> <FormattedContent xmlns="http://www.e-consultancy.com/schema/formattedContent/"> <Paragraph> <Emphasis>People who research their electronics purchases on the internet spend 10% more in store than those who don't research online, according to a study by Yahoo and ChannelForce.</Emphasis> </Paragraph> <Paragraph>Yahoo and ChannelForce surveyed 1,100 US adults in electrical stores, and found that the majority of electronics buyers researched their purchases online before visting the store. </Paragraph> </FormattedContent> false 1461 363731 Consumers who research online spend more offline - report false 2007-07-06T12:17:00+01:00 consumers-who-research-online-spend-more-offline-report 2009-04-30T06:11:36+01:00 2009-04-30T06:11:36+01:00 325