42244 0 3 econsultancy_xml <p>Of those surveyed, 66% said that they believe that brands are being less bold with their ad campaigns today than they were two years ago. Agency respondents were more critical, with 90% echoing this view. </p> <p>Clientside marketers are less critical, with 50% believing that brands are losing their creative edge. </p> <p>In addition, the survey found that 78% of agency executives were happy with their current role compared with 63% of their client-side or in-house counterparts, suggesting that they are free to be more creative than in-house marketers. </p> <FormattedContent xmlns="http://www.e-consultancy.com/schema/formattedContent/"> <Paragraph>Of those surveyed, 66% said that they believe that brands are being less bold with their ad campaigns today than they were two years ago. Agency respondents were more critical, with 90% echoing this view. </Paragraph> <Paragraph>Clientside marketers are less critical, with 50% believing that brands are losing their creative edge. </Paragraph> <Paragraph>In addition, the survey found that 78% of agency executives were happy with their current role compared with 63% of their client-side or in-house counterparts, suggesting that they are free to be more creative than in-house marketers. </Paragraph> </FormattedContent> 2007-07-09T11:29:00+01:00 0 1 econsultancy_xml <p> <strong>Agency marketers believe that brands and marketing departments are guilty of playing it too safe, the consequence being that campaigns are weaker than they were two years ago.</strong> </p> <p>This is the finding of a study by <a href="http://www.blueskiesmarketing.com/">Blue Skies Marketing</a>, which questioned 599 marketing, PR, creative design and account management professionals. </p> <FormattedContent xmlns="http://www.e-consultancy.com/schema/formattedContent/"> <Paragraph> <Emphasis>Agency marketers believe that brands and marketing departments are guilty of playing it too safe, the consequence being that campaigns are weaker than they were two years ago.</Emphasis> </Paragraph> <Paragraph>This is the finding of a study by <Link URL="http://www.blueskiesmarketing.com/" Window="New">Blue Skies Marketing</Link>, which questioned 599 marketing, PR, creative design and account management professionals. </Paragraph> </FormattedContent> false 1466 <p>Econsultancy has published an <strong><a href="http://econsultancy.com/reports/online-advertising-networks-buyers-guide">Online Advertising Networks Buyer's Guide</a></strong> which contains an examination of this marketplace and profiles of 23 leading networks. We have also produced an <strong><a href="http://econsultancy.com/reports/online-advertising-survey">Online Advertising Survey</a></strong>, based on a survey of advertisers and agencies. For more stats and charts, see also our <strong><a href="http://econsultancy.com/reports/internet-advertising-statistics">Online Advertising Statistics compendium</a></strong>.</p> <p>Econsultancy has published an <strong><a href="http://econsultancy.com/reports/online-advertising-networks-buyers-guide">Online Advertising Networks Buyer's Guide</a></strong> which contains an examination of this marketplace and profiles of 23 leading networks. We have also produced an <strong><a href="http://econsultancy.com/reports/online-advertising-survey">Online Advertising Survey</a></strong>, based on a survey of advertisers and agencies. For more stats and charts, see also our <strong><a href="http://econsultancy.com/reports/internet-advertising-statistics">Online Advertising Statistics compendium</a></strong>.</p> 363745 Marketers are playing it safe - survey false 2007-07-09T15:11:00+01:00 marketers-are-playing-it-safe-survey 2009-04-28T22:53:31+01:00 2009-10-13T09:10:58+01:00 284