42244 2 3 econsultancy_xml <p>Highlights from the survey:</p> <ul> <li>51% of respondents believe that brands should be engaging with them online. <br /><br /></li> <li>46% said their awareness of brands increases if they see information about them online, with 35% more likely to visit a company's website if they have read about it online. </li> </ul> <p>However, consumers expect companies that use the blogosphere to play by its rules... some 55% of respondents picked out examples of brands getting it wrong online. These included the use of fake bloggers, such as the <a href="http://www.marketingvox.com/archives/2006/10/20/more_fake_walmart_blogs_edelman_fesses_up/">blogs created by Edelman for Wal-Mart.</a></p> <p>Another mistake is the failure to update blogs regularly enough - 48% expressed disapproval of this. Ticking the 'we have a blog' box isn't enough.</p> <p>The study also found that web users are consuming more media online and <a href="/blog/327-web-overtakes-print-media-consumption-in-europe">reading fewer magazines and newspapers</a>, and watching less TV, though nine out of ten people still go to the traditional media outlets to read news online.</p> <FormattedContent xmlns="http://www.e-consultancy.com/schema/formattedContent/"> <Paragraph>Highlights from the survey:</Paragraph> <List Type="Disc"> <ListItem>51% of respondents believe that brands should be engaging with them online. <LineBreak /><LineBreak /></ListItem> <ListItem>46% said their awareness of brands increases if they see information about them online, with 35% more likely to visit a company's website if they have read about it online. </ListItem> </List> <Paragraph>However, consumers expect companies that use the blogosphere to play by its rules... some 55% of respondents picked out examples of brands getting it wrong online. These included the use of fake bloggers, such as the <Link URL="http://www.marketingvox.com/archives/2006/10/20/more_fake_walmart_blogs_edelman_fesses_up/" Window="New">blogs created by Edelman for Wal-Mart.</Link></Paragraph> <Paragraph>Another mistake is the failure to update blogs regularly enough - 48% expressed disapproval of this. Ticking the 'we have a blog' box isn't enough.</Paragraph> <Paragraph>The study also found that web users are consuming more media online and <Link URL="/blog/327-web-overtakes-print-media-consumption-in-europe" Window="New">reading fewer magazines and newspapers</Link>, and watching less TV, though nine out of ten people still go to the traditional media outlets to read news online.</Paragraph> </FormattedContent> 2007-07-09T13:27:00+01:00 2 1 econsultancy_xml <p> <strong>More than half of internet users believe that brands should be engaging with them online, though brands need to play by the rules of new media, according to a survey.</strong> </p> <p>The survey, <a href="http://www.shinyred.tv/files/ShinyRedResearch.pdf">Effective Online PR: Helping brands succeed through new media</a>, was conducted by Shiny Red. More than 606 people were surveyed via an online questionnaire on Shiny Media's blog network. </p> <FormattedContent xmlns="http://www.e-consultancy.com/schema/formattedContent/"> <Paragraph> <Emphasis>More than half of internet users believe that brands should be engaging with them online, though brands need to play by the rules of new media, according to a survey.</Emphasis> </Paragraph> <Paragraph>The survey, <Link URL="http://www.shinyred.tv/files/ShinyRedResearch.pdf" Window="New">Effective Online PR: Helping brands succeed through new media</Link>, was conducted by Shiny Red. More than 606 people were surveyed via an online questionnaire on Shiny Media's blog network. </Paragraph> </FormattedContent> false 1471 <p>Econsultancy has published an <strong><a href="http://econsultancy.com/reports/online-advertising-networks-buyers-guide">Online Advertising Networks Buyer's Guide</a></strong> which contains an examination of this marketplace and profiles of 23 leading networks. We have also produced an <strong><a href="http://econsultancy.com/reports/online-advertising-survey">Online Advertising Survey</a></strong>, based on a survey of advertisers and agencies. For more stats and charts, see also our <strong><a href="http://econsultancy.com/reports/internet-advertising-statistics">Online Advertising Statistics compendium</a></strong>.</p> <p>Econsultancy has published an <strong><a href="http://econsultancy.com/reports/online-advertising-networks-buyers-guide">Online Advertising Networks Buyer's Guide</a></strong> which contains an examination of this marketplace and profiles of 23 leading networks. We have also produced an <strong><a href="http://econsultancy.com/reports/online-advertising-survey">Online Advertising Survey</a></strong>, based on a survey of advertisers and agencies. For more stats and charts, see also our <strong><a href="http://econsultancy.com/reports/internet-advertising-statistics">Online Advertising Statistics compendium</a></strong>.</p> 363751 Consumer attitudes to online PR false 2007-07-09T15:14:00+01:00 consumer-attitudes-to-online-pr 2009-04-28T22:53:36+01:00 2009-10-13T09:11:01+01:00 459