7526 0 3 econsultancy_xml Counterpart comScore in April <a href="/blog/926-comscore-metrics-re-jigged-to-acknowledge-ajax">added</a> a new "visits" metric to augment its page views measurements after facing pressure from Yahoo!, whose portfolio includes a growing number of Ajax-dependent sites.<br /><br />Associated Press reports Nielsen/NetRatings will from today report total time spent and sessions for all visitors so that advertisers, investors and analysts have a broader view of sites' popularity.<br /><br />The new technique will give a more accurate reflection, for example, of YouTube videos that are watched multiple times by the same user. <br /><br /><em>"Based on everything that's going on with the influx of Ajax and streaming, we feel total minutes is the best gauge for site traffic,"</em> said Scott Ross, director of product marketing at Nielsen. <em>"We're changing our stance on how the data should be used."</em><br /><br />Although Nielsen, like comScore, will still record page views, they will not be formally ranked. <FormattedContent xmlns="http://www.e-consultancy.com/schema/formattedContent/">Counterpart comScore in April <Link URL="/blog/926-comscore-metrics-re-jigged-to-acknowledge-ajax" Window="New">added</Link> a new "visits" metric to augment its page views measurements after facing pressure from Yahoo!, whose portfolio includes a growing number of Ajax-dependent sites.<LineBreak /><LineBreak />Associated Press reports Nielsen/NetRatings will from today report total time spent and sessions for all visitors so that advertisers, investors and analysts have a broader view of sites' popularity.<LineBreak /><LineBreak />The new technique will give a more accurate reflection, for example, of YouTube videos that are watched multiple times by the same user. <LineBreak /><LineBreak /><Quote>"Based on everything that's going on with the influx of Ajax and streaming, we feel total minutes is the best gauge for site traffic,"</Quote> said Scott Ross, director of product marketing at Nielsen. <Quote>"We're changing our stance on how the data should be used."</Quote><LineBreak /><LineBreak />Although Nielsen, like comScore, will still record page views, they will not be formally ranked.</FormattedContent> 2007-07-10T08:46:00+01:00 0 1 econsultancy_xml <p> <strong>Web traffic measurement agency Nielsen/NetRatings will reportedly scrap the "page views" metric in response to the growing challenge posed by dynamic websites.</strong> <br /> <br />Ajax websites and web-based videos mean content can be loaded with no web page reloading, so the firm will begin instead reporting the length of time users spend at audited sites.</p> <FormattedContent xmlns="http://www.e-consultancy.com/schema/formattedContent/"> <Paragraph> <Emphasis>Web traffic measurement agency Nielsen/NetRatings will reportedly scrap the "page views" metric in response to the growing challenge posed by dynamic websites.</Emphasis> <LineBreak /> <LineBreak />Ajax websites and web-based videos mean content can be loaded with no web page reloading, so the firm will begin instead reporting the length of time users spend at audited sites.</Paragraph> </FormattedContent> false 1475 <p>Those interested in web analytics should read the <strong><a href="http://econsultancy.com/reports/online-measurement-and-strategy-report">Online Measurement and Strategy Report</a></strong> published by Econsultancy. The report contains valuable insights into how companies are using both paid-for and free analytics tools.</p> <p>Those interested in web analytics should read the <strong><a href="http://econsultancy.com/reports/online-measurement-and-strategy-report">Online Measurement and Strategy Report</a></strong> published by Econsultancy. The report contains valuable insights into how companies are using both paid-for and free analytics tools.</p> 363759 Nielsen/NetRatings drops page views metric false 2007-07-10T12:00:00+01:00 nielsen-netratings-drops-page-views-metric 2009-04-30T05:19:46+01:00 2009-10-13T09:11:10+01:00 772