7526 1 3 econsultancy_xml <p>A further decline in read rates was expected throughout 2007 because only 4% of users change their email client's default behaviour to disable images.</p> <p>Furthermore, eROI said open and click rates on weekends were now less than last year, though this could be seasonal - more people could be outdoors playing football in the park during the summer.</p> <p>Emails that are opened on the weekend are more likely to yield clicks, however.</p> <p>Monday, Wednesday and Thursday proved the most effective day to send out messages, with people more likely to read and click emails on those days.</p> <p>During weekdays, the survey showed a spike in the number of emails read at 11am and 4pm but most were clicked at 6pm as work winds down.</p> <blockquote> <p> <em>"Consider segmenting your list into morning, midday, evening and late night delivery and see how your campaigns perform," </em>eROI said.<br /><br /> </p> </blockquote> <FormattedContent xmlns="http://www.e-consultancy.com/schema/formattedContent/"> <Paragraph>A further decline in read rates was expected throughout 2007 because only 4% of users change their email client's default behaviour to disable images.</Paragraph> <Paragraph>Furthermore, eROI said open and click rates on weekends were now less than last year, though this could be seasonal - more people could be outdoors playing football in the park during the summer.</Paragraph> <Paragraph>Emails that are opened on the weekend are more likely to yield clicks, however.</Paragraph> <Paragraph>Monday, Wednesday and Thursday proved the most effective day to send out messages, with people more likely to read and click emails on those days.</Paragraph> <Paragraph>During weekdays, the survey showed a spike in the number of emails read at 11am and 4pm but most were clicked at 6pm as work winds down.</Paragraph> <Block> <Paragraph> <Quote>"Consider segmenting your list into morning, midday, evening and late night delivery and see how your campaigns perform," </Quote>eROI said.<LineBreak /><LineBreak /> </Paragraph> </Block> </FormattedContent> 2007-07-12T08:56:00+01:00 1 1 econsultancy_xml <p> <strong>Fewer people are reading marketing emails, according to a new survey.</strong> <br /> <br />The <a href="http://www.eroi.com/eroi-email-marketing-timestudy07.html">study, conducted by agency eROI</a> concluded: <em>"We continue to see a decline in read rates across the board as more and more email clients are adopting the 'images off' default setting."</em></p> <FormattedContent xmlns="http://www.e-consultancy.com/schema/formattedContent/"> <Paragraph> <Emphasis>Fewer people are reading marketing emails, according to a new survey.</Emphasis> <LineBreak /> <LineBreak />The <Link URL="http://www.eroi.com/eroi-email-marketing-timestudy07.html" Window="New">study, conducted by agency eROI</Link> concluded: <Quote>"We continue to see a decline in read rates across the board as more and more email clients are adopting the 'images off' default setting."</Quote></Paragraph> </FormattedContent> false 1487 363779 E-marketing read rates decline, Wednesday still rules false 2007-07-12T11:00:00+01:00 e-marketing-read-rates-decline-wednesday-still-rules 2009-04-29T16:58:03+01:00 2009-04-29T16:58:03+01:00 684