42244 0 3 econsultancy_xml <p>The average time was 19 hours in the firm's last report, suggesting that some shoppers are more cautious than before. </p> <p>The study looked at users of ScanAlert, partly to test whether the presence of its Hacker Safe logo would affect customer behaviour - the firm said it increased conversions by 14%. </p> <p>ScanAlert said the <a href="http://www.scanalert.com/pdf/ScanAlert-2007WindowShoppingReport.pdf">report</a> emphasised the importance of<a href="/blog/1288-establishing-trust-in-the-buying-process"> trust and security in the buying process</a>, and recommended that retailers use a longer timeframe to measure ROI on PPC campaigns. </p> <p>It also suggests that customers frequently use the shopping cart as a price comparison tool and that, as a result, site abandonment is a much bigger issue than cart abandonment. </p> <p>In our recent Online Retail Checkout report, we found comparison shopping was one reason for <a href="/blog/1459-why-do-customers-abandon-the-checkout-process">checkout abandonment</a>, but there are plenty of other factors to consider, such as poor usabilty, hidden charges, or an overlong checkout process. </p> <p> <strong> <em>See our recent </em> </strong> <a href="http://econsultancy.com/reports/online-retail-2007-checkout-special"> <strong> <em>Online Retail Checkout Special Report</em> </strong> </a> <strong> <em> for more information on reducing abandonment rates.</em> </strong> </p> <FormattedContent xmlns="http://www.e-consultancy.com/schema/formattedContent/"> <Paragraph>The average time was 19 hours in the firm's last report, suggesting that some shoppers are more cautious than before. </Paragraph> <Paragraph>The study looked at users of ScanAlert, partly to test whether the presence of its Hacker Safe logo would affect customer behaviour - the firm said it increased conversions by 14%. </Paragraph> <Paragraph>ScanAlert said the <Link URL="http://www.scanalert.com/pdf/ScanAlert-2007WindowShoppingReport.pdf" Window="New">report</Link> emphasised the importance of<Link URL="/blog/1288-establishing-trust-in-the-buying-process" Window="New"> trust and security in the buying process</Link>, and recommended that retailers use a longer timeframe to measure ROI on PPC campaigns. </Paragraph> <Paragraph>It also suggests that customers frequently use the shopping cart as a price comparison tool and that, as a result, site abandonment is a much bigger issue than cart abandonment. </Paragraph> <Paragraph>In our recent Online Retail Checkout report, we found comparison shopping was one reason for <Link URL="/blog/1459-why-do-customers-abandon-the-checkout-process" Window="New">checkout abandonment</Link>, but there are plenty of other factors to consider, such as poor usabilty, hidden charges, or an overlong checkout process. </Paragraph> <Paragraph> <Emphasis> <Quote>See our recent </Quote> </Emphasis> <Link URL="http://econsultancy.com/reports/online-retail-2007-checkout-special" Window="New"> <Emphasis> <Quote>Online Retail Checkout Special Report</Quote> </Emphasis> </Link> <Emphasis> <Quote> for more information on reducing abandonment rates.</Quote> </Emphasis> </Paragraph> </FormattedContent> 2007-07-12T13:24:00+01:00 0 1 econsultancy_xml <p> <strong>The average time between a customer first visiting an etailer and completing their purchase has risen over the past two years, according to a new study.</strong> </p> <p>ScanAlert's <a href="http://www.scanalert.com/site/en/certification/moreinfo/?interest=windowshopping2007">Digital Window Shopping Report</a> found that shoppers take an average of 34 hours and 19 minutes from the first visit to purchase, according to an analysis of 2.6m online sales. </p> <FormattedContent xmlns="http://www.e-consultancy.com/schema/formattedContent/"> <Paragraph> <Emphasis>The average time between a customer first visiting an etailer and completing their purchase has risen over the past two years, according to a new study.</Emphasis> </Paragraph> <Paragraph>ScanAlert's <Link URL="http://www.scanalert.com/site/en/certification/moreinfo/?interest=windowshopping2007" Window="New">Digital Window Shopping Report</Link> found that shoppers take an average of 34 hours and 19 minutes from the first visit to purchase, according to an analysis of 2.6m online sales. </Paragraph> </FormattedContent> false 1493 363789 Online shoppers in no hurry to buy false 2007-07-13T09:20:00+01:00 online-shoppers-in-no-hurry-to-buy 2009-04-28T22:53:57+01:00 2009-04-28T22:53:57+01:00 279