42244 0 3 econsultancy_xml <p> <em>The study, which covered 4,000 mobile users, also found:</em> </p> <ul> <li>Sixty one percent of those surveyed said that their mobile email use differred significantly from that on a PC or laptop. </li> <li>Fifty eight percent said they spent less time looking at emails on their mobile than they would via a PC or laptop. </li> <li>Smartphone owners used mobile email primarily to stay in touch and read urgent messages. They read commercial emails less frequently due to limited functionality.   </li> <li>Mobile users rarely clicked on links in emails - only 54% had ever done so from a mobile device. </li> <li>Only 20% had made an online purchase via their mobile device. </li> </ul> <p>As there are no common standards for rendering emails on mobile phones, the report recommends that marketers optimise emails for text versions and test them on a range of mobile devices. </p> <p> <strong>Further reading:</strong> <br /> <a href="/blog/1289-mobile-marketing-briefing-new-report">Mobile Marketing Briefing - new report</a>   </p> <FormattedContent xmlns="http://www.e-consultancy.com/schema/formattedContent/"> <Paragraph> <Quote>The study, which covered 4,000 mobile users, also found:</Quote> </Paragraph> <List Type="Disc"> <ListItem>Sixty one percent of those surveyed said that their mobile email use differred significantly from that on a PC or laptop. </ListItem> <ListItem>Fifty eight percent said they spent less time looking at emails on their mobile than they would via a PC or laptop. </ListItem> <ListItem>Smartphone owners used mobile email primarily to stay in touch and read urgent messages. They read commercial emails less frequently due to limited functionality.   </ListItem> <ListItem>Mobile users rarely clicked on links in emails - only 54% had ever done so from a mobile device. </ListItem> <ListItem>Only 20% had made an online purchase via their mobile device. </ListItem> </List> <Paragraph>As there are no common standards for rendering emails on mobile phones, the report recommends that marketers optimise emails for text versions and test them on a range of mobile devices. </Paragraph> <Paragraph> <Emphasis>Further reading:</Emphasis> <LineBreak /> <Link URL="/blog/1289-mobile-marketing-briefing-new-report" Window="Self">Mobile Marketing Briefing - new report</Link>   </Paragraph> </FormattedContent> 2007-07-16T07:49:00+01:00 0 1 econsultancy_xml <p> <strong>Mobile users mainly rely on their laptops and PCs to view emails, according to new research.</strong> </p> <p>ExactTarget's <a href="http://email.exacttarget.com/ETWeb/uploadedFiles/Resources/Whitepapers/1952.pdf">mobile email marketing study</a> (pdf) found 88% regularly review messages on computers after first checking them via their handsets. </p> <FormattedContent xmlns="http://www.e-consultancy.com/schema/formattedContent/"> <Paragraph> <Emphasis>Mobile users mainly rely on their laptops and PCs to view emails, according to new research.</Emphasis> </Paragraph> <Paragraph>ExactTarget's <Link URL="http://email.exacttarget.com/ETWeb/uploadedFiles/Resources/Whitepapers/1952.pdf" Window="Self">mobile email marketing study</Link> (pdf) found 88% regularly review messages on computers after first checking them via their handsets. </Paragraph> </FormattedContent> false 1503 363803 Mobile users rarely read emails - study false 2007-07-16T09:47:00+01:00 mobile-users-rarely-read-emails-study 2009-04-28T22:54:08+01:00 2009-04-28T22:54:08+01:00 200