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LeeAnn also points out that Gmail is responsible for much of LinkedIn's upstream traffic. While Yahoo! Mail has more than ten times Gmail's US market share, <a href="http://www.linkedin.com/">LinkedIn</a> receives only three times more traffic from Yahoo! Mail. LeeAnn suggests that this is due to the early adopter appeal of both services. While the traffic figures are impressive, LinkedIn is facing increased pressure from Facebook, as more professionals are beginning to use it for business networking. It plans to follow in Facebook's footsteps by <a href="/blog/1400-linkedin-to-open-up-its-platform">opening up to third party developers</a> in the next few months. Further reading: <a href="/blog/760-linkedin-targets-europe-after-new-funding-round">LinkedIn targets Europe after new funding round</a> <a href="/blog/1416-linkedin-preparing-for-ipo">LinkedIn preparing for IPO?</a>

<FormattedContent xmlns="http://www.e-consultancy.com/schema/formattedContent/"> <Paragraph>LeeAnn also points out that Gmail is responsible for much of LinkedIn's upstream traffic. While Yahoo! Mail has more than ten times Gmail's US market share, <Link URL="http://www.linkedin.com/" Window="Self">LinkedIn</Link> receives only three times more traffic from Yahoo! Mail. </Paragraph> <Paragraph>LeeAnn suggests that this is due to the early adopter appeal of both services. </Paragraph> <Paragraph>While the traffic figures are impressive, LinkedIn is facing increased pressure from Facebook, as more professionals are beginning to use it for business networking. </Paragraph> <Paragraph>It plans to follow in Facebook's footsteps by <Link URL="/blog/1400-linkedin-to-open-up-its-platform" Window="Self">opening up to third party developers</Link> in the next few months. </Paragraph> <Paragraph> <Emphasis>Further reading:<LineBreak /></Emphasis> <Link URL="/blog/760-linkedin-targets-europe-after-new-funding-round" Window="Self">LinkedIn targets Europe after new funding round</Link> <LineBreak /> <Link URL="/blog/1416-linkedin-preparing-for-ipo" Window="Self">LinkedIn preparing for IPO?</Link> </Paragraph> </FormattedContent>

2007-07-16T09:07:00+01:00

econsultancy_xml

Business social network LinkedIn has seen a sharp rise in visits over the past 12 months, with traffic increasing by 323% since August of last year. <a href="http://weblogs.hitwise.com/leeann-prescott/2007/07/linkedin_traffic_up_xx_users_m.html">Hitwise's LeeAnn Prescott</a> reports that LinkedIn's market share of US visits was up by 17% in the past four weeks.

<FormattedContent xmlns="http://www.e-consultancy.com/schema/formattedContent/"> <Paragraph> <Emphasis>Business social network LinkedIn has seen a sharp rise in visits over the past 12 months, with traffic increasing by 323% since August of last year.</Emphasis> </Paragraph> <Paragraph> <Link URL="http://weblogs.hitwise.com/leeann-prescott/2007/07/linkedin_traffic_up_xx_users_m.html" Window="Self">Hitwise's LeeAnn Prescott</Link> reports that LinkedIn's market share of US visits was up by 17% in the past four weeks. </Paragraph> </FormattedContent>

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For background on online PR and social media more generally, It's worth reading our (free to registered users) <a href="http://econsultancy.com/reports/online-pr-and-social-media-trends-briefing">Social Media Trends Briefing</a> (June 2009). Econsultancy has also published <a href="http://econsultancy.com/reports/social-media-and-online-pr-digital-marketing-template-files">Social Media and Online PR Template Files</a>, which you can adapt and use for your own projects. For innovation in this space, download our <a href="http://econsultancy.com/reports/innovation-report">Innovation Report</a>.

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LinkedIn sees sharp traffic increase false

2007-07-16T15:46:00+01:00

linkedin-sees-sharp-traffic-increase

2009-04-29T21:56:16+01:00

2009-10-13T09:12:07+01:00

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