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econsultancy_xml

By comparison, the products that generated the next 40% spent an average of $15m, while the bottom 50% spent an average of $5m. <img alt="" src="http://farm2.static.flickr.com/1392/844715338_f073079031_o.jpg" /> The study also found that a small group of products generated a disproportionately high volume of buzz, such as the iPhone. It found that 10% of new consumer products generated 85% of blog buzz. The report's conclusion is basically that marketers should spend a sizeable amount of cash when promoting their product. We're not entirely sure that this stacks up, but it is proof that raising brand awareness across channels (such as web, print, TV) affects bloggers as well as consumers. But is 'buzz' a simple byproduct of big budget advertising campaigns? We don't think so... there are certainly plenty of exceptions to the rule. Further Reading: <a href="/blog/1475-nielsen-netratings-drops-page-views-metric">Nielsen/NetRatings drops page views metric</a>

<FormattedContent xmlns="http://www.e-consultancy.com/schema/formattedContent/"> <Paragraph>By comparison, the products that generated the next 40% spent an average of $15m, while the bottom 50% spent an average of $5m. </Paragraph> <Paragraph> <Image Source="http://farm2.static.flickr.com/1392/844715338_f073079031_o.jpg"> </Image> </Paragraph> <Paragraph>The study also found that a small group of products generated a disproportionately high volume of buzz, such as the iPhone. It found that 10% of new consumer products generated 85% of blog buzz. </Paragraph> <Paragraph>The report's conclusion is basically that marketers should spend a sizeable amount of cash when promoting their product. </Paragraph> <Paragraph>We're not entirely sure that this stacks up, but it is proof that raising brand awareness across channels (such as web, print, TV) affects bloggers as well as consumers. </Paragraph> <Paragraph>But is 'buzz' a simple byproduct of big budget advertising campaigns? We don't think so... there are certainly plenty of exceptions to the rule. <LineBreak /><LineBreak /><Emphasis>Further Reading:</Emphasis><LineBreak /><Link URL="/blog/1475-nielsen-netratings-drops-page-views-metric" Window="Self">Nielsen/NetRatings drops page views metric</Link></Paragraph> </FormattedContent>

2007-07-18T10:11:00+01:00

econsultancy_xml

The level of 'buzz' around a product on the blogosphere is directly related to the amount of advertising that accompanies its launch, according to a study by Nielsen Buzzmetrics and BASES. The <a href="http://nielsenbuzzmetrics.com/files/uploaded/whitepapers/nbzm_wp_CPGoriginFINAL.pdf">study (pdf)</a> looked at 80 products in various categories that were launched in the US between 2005 and 2006. It found that the 10% with the most buzz had average marketing budgets of around $20m.

<FormattedContent xmlns="http://www.e-consultancy.com/schema/formattedContent/"> <Paragraph> <Emphasis>The level of 'buzz' around a product on the blogosphere is directly related to the amount of advertising that accompanies its launch, according to a study by Nielsen Buzzmetrics and BASES.</Emphasis> </Paragraph> <Paragraph>The <Link URL="http://nielsenbuzzmetrics.com/files/uploaded/whitepapers/nbzm_wp_CPGoriginFINAL.pdf" Window="Self">study (pdf)</Link> looked at 80 products in various categories that were launched in the US between 2005 and 2006. It found that the 10% with the most buzz had average marketing budgets of around $20m. </Paragraph> </FormattedContent>

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For background on online PR and social media more generally, It's worth reading our (free to registered users) <a href="http://econsultancy.com/reports/online-pr-and-social-media-trends-briefing">Social Media Trends Briefing</a> (June 2009). Econsultancy has also published <a href="http://econsultancy.com/reports/social-media-and-online-pr-digital-marketing-template-files">Social Media and Online PR Template Files</a>, which you can adapt and use for your own projects. For innovation in this space, download our <a href="http://econsultancy.com/reports/innovation-report">Innovation Report</a>.

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Advertisers can 'buy' blog buzz, claims Nielsen false

2007-07-18T12:43:00+01:00

advertisers-can-buy-blog-buzz-claims-nielsen

2009-04-28T22:54:25+01:00

2009-10-13T09:12:28+01:00

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