<?xml version="1.0" encoding="UTF-8"?>
<blog-post>
  <author-id type="integer">42244</author-id>
  <blog-comments-count type="integer">0</blog-comments-count>
  <blog-post-status-id type="integer">3</blog-post-status-id>
  <body-format>econsultancy_xml</body-format>
  <body-formatted>
  &lt;p&gt;CEO Eric Schmidt said: &lt;/p&gt;
  &lt;blockquote&gt;
    &lt;p&gt;
      &lt;em&gt;"We remain focused on addressing the tremendous opportunities we see worldwide, adding the talent and building the infrastructure that will allow us to continue to provide rich user experiences to Google users around the world." &lt;/em&gt;
    &lt;/p&gt;
  &lt;/blockquote&gt;
  &lt;p&gt;
    &lt;em&gt;&#160;This spending saw...&lt;/em&gt;
  &lt;/p&gt;
  &lt;ul&gt;
    &lt;li&gt;Google adding &lt;strong&gt;over 1,500&#160;staff&lt;/strong&gt; in the quarter. That takes&#160;its total headcount to 13,786, a 74% increase&#160;in the last 12 months. &lt;br /&gt;&lt;br /&gt;&lt;/li&gt;
    &lt;li&gt;The company also &lt;strong&gt;upped its spending on&#160;R&amp;amp;D&lt;/strong&gt; by 88%. &lt;br /&gt;&lt;br /&gt;&lt;/li&gt;
    &lt;li&gt;But its biggest outlays&#160;were &lt;strong&gt;acquisitions&lt;/strong&gt; - Google made&#160;eight purchases, most notably the&#160;$3.1bn (&#163;1.5bn) &lt;a href="/blog/1052-how-does-the-google-doubleclick-deal-affect-you"&gt;DoubleClick deal&lt;/a&gt; and the &lt;a href="/blog/1474-google-acquires-postini-for-625m"&gt;purchase of online security firm Postini&lt;/a&gt; for $625m (&#163;310m). &lt;/li&gt;
  &lt;/ul&gt;
  &lt;p&gt;
    &lt;em&gt;Elsewhere in the results... &lt;br /&gt;&lt;/em&gt;
  &lt;/p&gt;
  &lt;ul&gt;
    &lt;li&gt;
      &lt;strong&gt;Advertising on Google's sites&lt;/strong&gt;&#160;reached $2.49bn (&#163;1.2bn) -&#160;64% of its total revenues.&#160;That's a&#160;74% increase over the same period last year. &lt;br /&gt;&lt;br /&gt;&lt;/li&gt;
    &lt;li&gt;
      &lt;strong&gt;Adsense&lt;/strong&gt; revenues increased by&#160;a lower amount&#160;- 36%. &lt;br /&gt;&lt;br /&gt;&lt;/li&gt;
    &lt;li&gt;
      &lt;strong&gt;Interestingly, Traffic Acquisition Costs (TAC)&lt;/strong&gt;, the portion of ad revenues Google pays to its publishing partners and affiliates, increased to $1.15bn from&#160;$1.13bn in Q1 2007, so is the web giant sharing more earnings with Adsense adopters? TAC relating to Adsense totalled $1.06bn in the period. &lt;br /&gt;&lt;br /&gt;&lt;/li&gt;
    &lt;li&gt;
      &lt;strong&gt;Revenues from outside the US&lt;/strong&gt; grew to $1.84bn (&#163;897m) -&#160;48% of the company's total turnover, compared to 42% in&#160;Q2 2006. &lt;br /&gt;&lt;br /&gt;&lt;/li&gt;
    &lt;li&gt;
      &lt;strong&gt;Google's UK revenues&lt;/strong&gt; were $600m (&#163;292m); 15% of total&#160;turnover in the quarter, compared to 15% in&#160;Q2 2006 and 16% in&#160;Q1 2007.&#160; &lt;/li&gt;
  &lt;/ul&gt;
  &lt;p&gt;The Adsense figures are perhaps the most interesting here, as Google isn't transparent with its publisher partners with regards to the revenue share it pays out. Although individual publishers will still be in the dark as to their cut, the $1.06bn&#160;Google represents an average&#160;commission of about 40-45% for Google.&lt;/p&gt;
</body-formatted>
  <body-unformatted>&lt;FormattedContent xmlns="http://www.e-consultancy.com/schema/formattedContent/"&gt;
  &lt;Paragraph&gt;CEO Eric Schmidt said: &lt;/Paragraph&gt;
  &lt;Block&gt;
    &lt;Paragraph&gt;
      &lt;Quote&gt;"We remain focused on addressing the tremendous opportunities we see worldwide, adding the talent and building the infrastructure that will allow us to continue to provide rich user experiences to Google users around the world." &lt;/Quote&gt;
    &lt;/Paragraph&gt;
  &lt;/Block&gt;
  &lt;Paragraph&gt;
    &lt;Quote&gt;&#160;This spending saw...&lt;/Quote&gt;
  &lt;/Paragraph&gt;
  &lt;List Type="Disc"&gt;
    &lt;ListItem&gt;Google adding &lt;Emphasis&gt;over 1,500&#160;staff&lt;/Emphasis&gt; in the quarter. That takes&#160;its total headcount to 13,786, a 74% increase&#160;in the last 12 months. &lt;LineBreak /&gt;&lt;LineBreak /&gt;&lt;/ListItem&gt;
    &lt;ListItem&gt;The company also &lt;Emphasis&gt;upped its spending on&#160;R&amp;amp;D&lt;/Emphasis&gt; by 88%. &lt;LineBreak /&gt;&lt;LineBreak /&gt;&lt;/ListItem&gt;
    &lt;ListItem&gt;But its biggest outlays&#160;were &lt;Emphasis&gt;acquisitions&lt;/Emphasis&gt; - Google made&#160;eight purchases, most notably the&#160;$3.1bn (&#163;1.5bn) &lt;Link URL="/blog/1052-how-does-the-google-doubleclick-deal-affect-you" Window="Self"&gt;DoubleClick deal&lt;/Link&gt; and the &lt;Link URL="/blog/1474-google-acquires-postini-for-625m" Window="Self"&gt;purchase of online security firm Postini&lt;/Link&gt; for $625m (&#163;310m). &lt;/ListItem&gt;
  &lt;/List&gt;
  &lt;Paragraph&gt;
    &lt;Quote&gt;Elsewhere in the results... &lt;LineBreak /&gt;&lt;/Quote&gt;
  &lt;/Paragraph&gt;
  &lt;List Type="Disc"&gt;
    &lt;ListItem&gt;
      &lt;Emphasis&gt;Advertising on Google's sites&lt;/Emphasis&gt;&#160;reached $2.49bn (&#163;1.2bn) -&#160;64% of its total revenues.&#160;That's a&#160;74% increase over the same period last year. &lt;LineBreak /&gt;&lt;LineBreak /&gt;&lt;/ListItem&gt;
    &lt;ListItem&gt;
      &lt;Emphasis&gt;Adsense&lt;/Emphasis&gt; revenues increased by&#160;a lower amount&#160;- 36%. &lt;LineBreak /&gt;&lt;LineBreak /&gt;&lt;/ListItem&gt;
    &lt;ListItem&gt;
      &lt;Emphasis&gt;Interestingly, Traffic Acquisition Costs (TAC)&lt;/Emphasis&gt;, the portion of ad revenues Google pays to its publishing partners and affiliates, increased to $1.15bn from&#160;$1.13bn in Q1 2007, so is the web giant sharing more earnings with Adsense adopters? TAC relating to Adsense totalled $1.06bn in the period. &lt;LineBreak /&gt;&lt;LineBreak /&gt;&lt;/ListItem&gt;
    &lt;ListItem&gt;
      &lt;Emphasis&gt;Revenues from outside the US&lt;/Emphasis&gt; grew to $1.84bn (&#163;897m) -&#160;48% of the company's total turnover, compared to 42% in&#160;Q2 2006. &lt;LineBreak /&gt;&lt;LineBreak /&gt;&lt;/ListItem&gt;
    &lt;ListItem&gt;
      &lt;Emphasis&gt;Google's UK revenues&lt;/Emphasis&gt; were $600m (&#163;292m); 15% of total&#160;turnover in the quarter, compared to 15% in&#160;Q2 2006 and 16% in&#160;Q1 2007.&#160; &lt;/ListItem&gt;
  &lt;/List&gt;
  &lt;Paragraph&gt;The Adsense figures are perhaps the most interesting here, as Google isn't transparent with its publisher partners with regards to the revenue share it pays out. Although individual publishers will still be in the dark as to their cut, the $1.06bn&#160;Google represents an average&#160;commission of about 40-45% for Google.&lt;/Paragraph&gt;
&lt;/FormattedContent&gt;</body-unformatted>
  <created-at type="datetime">2007-07-20T11:58:00+01:00</created-at>
  <enabled-blog-comments-count type="integer">0</enabled-blog-comments-count>
  <expertise-level-id type="integer">1</expertise-level-id>
  <extract-format>econsultancy_xml</extract-format>
  <extract-formatted>
  &lt;p&gt;
    &lt;strong&gt;Google's Q2 earnings have disappointed investors, with&#160;lower than expected profits leading to a drop in the web giant's share price.&lt;/strong&gt;
  &lt;/p&gt;
  &lt;p&gt;The company's &lt;a href="http://investor.google.com/releases/2007Q2.html"&gt;revenue&lt;/a&gt;&#160;rose by 58% to $3.87bn (&#163;1.88bn),&#160;but its profits increased by a&#160;more modest&#160;28%, to $925m (&#163;450m).&#160;&lt;/p&gt;
  &lt;p&gt;It has spent heavily on acquisitions so far this year, as well as increasing its headcount as it develops new products and enters new markets.&lt;/p&gt;
</extract-formatted>
  <extract-unformatted>&lt;FormattedContent xmlns="http://www.e-consultancy.com/schema/formattedContent/"&gt;
  &lt;Paragraph&gt;
    &lt;Emphasis&gt;Google's Q2 earnings have disappointed investors, with&#160;lower than expected profits leading to a drop in the web giant's share price.&lt;/Emphasis&gt;
  &lt;/Paragraph&gt;
  &lt;Paragraph&gt;The company's &lt;Link URL="http://investor.google.com/releases/2007Q2.html" Window="Self"&gt;revenue&lt;/Link&gt;&#160;rose by 58% to $3.87bn (&#163;1.88bn),&#160;but its profits increased by a&#160;more modest&#160;28%, to $925m (&#163;450m).&#160;&lt;/Paragraph&gt;
  &lt;Paragraph&gt;It has spent heavily on acquisitions so far this year, as well as increasing its headcount as it develops new products and enters new markets.&lt;/Paragraph&gt;
&lt;/FormattedContent&gt;</extract-unformatted>
  <featured type="boolean">false</featured>
  <id type="integer">1531</id>
  <learn-more-formatted nil="true"></learn-more-formatted>
  <learn-more-unformatted nil="true"></learn-more-unformatted>
  <legacy-article-id type="integer">363845</legacy-article-id>
  <name>Google counts cost of spending spree</name>
  <private type="boolean">false</private>
  <published-at type="datetime">2007-07-20T14:03:00+01:00</published-at>
  <slug>google-counts-cost-of-spending-spree</slug>
  <tweetbacks-updated-at type="datetime">2009-04-28T22:54:37+01:00</tweetbacks-updated-at>
  <unpublished-at type="datetime" nil="true"></unpublished-at>
  <updated-at type="datetime">2009-04-28T22:54:37+01:00</updated-at>
  <views-count type="integer">150</views-count>
</blog-post>
