42244 2 3 econsultancy_xml <p>The report says that growing use of botnets is making the problem worse, with traffic from botnets doubling between Q1 and Q2. </p> <p>Tom Cuthbert of Click Forensics said: </p> <blockquote> <p> <em>"A significant percentage of today’s click fraud traffic can be attributed to two growing areas of concern for search advertisers – traffic that comes from botnets and from parked domains or made-for-ad sites. </em> </p> <p> <em>"Advertisers running campaigns on content networks are especially vulnerable as they are increasingly targets of this growing pool of savvy fraudsters."</em> </p> </blockquote> <p> <em>Other figures from the study: </em> </p> <ul> <li>The overall average click fraud rate was 15.8%, up from 14.1% for the same period last year, and 14.8% from Q1 2007.</li> <li>The average click fraud rate on content networks, including Google AdSense and the Yahoo! Publisher Network, was 25.6%, up from 21.9% for Q1 2007. </li> <li>Apart from North America, most click fraud originates from France (5.1%), China (3.2%) and Australia (3%). </li> </ul> <p>As covered previously, there is a dispute between Google and Click Forensics over the <a href="/blog/638-google-claims-click-fraud-rate-is-lower-than-2">true rate of click fraud</a>. The search engine has claimed that the real rate is far lower than the firm's estimates. </p> <p>Google has recently opened up a little more on the issue, and recently decided to <a href="/blog/879-google-to-provide-tools-to-combat-click-fraud">allow PPC advertisers</a> to prevent certain IP addresses from receiving their ads, as well as giving more details on its methods of dealing with the problem. </p> <FormattedContent xmlns="http://www.e-consultancy.com/schema/formattedContent/"> <Paragraph>The report says that growing use of botnets is making the problem worse, with traffic from botnets doubling between Q1 and Q2. </Paragraph> <Paragraph>Tom Cuthbert of Click Forensics said: </Paragraph> <Block> <Paragraph> <Quote>"A significant percentage of today’s click fraud traffic can be attributed to two growing areas of concern for search advertisers – traffic that comes from botnets and from parked domains or made-for-ad sites. </Quote> </Paragraph> <Paragraph> <Quote>"Advertisers running campaigns on content networks are especially vulnerable as they are increasingly targets of this growing pool of savvy fraudsters."</Quote> </Paragraph> </Block> <Paragraph Align="Left"> <Quote>Other figures from the study: </Quote> </Paragraph> <List Type="Disc"> <ListItem>The overall average click fraud rate was 15.8%, up from 14.1% for the same period last year, and 14.8% from Q1 2007.</ListItem> <ListItem>The average click fraud rate on content networks, including Google AdSense and the Yahoo! Publisher Network, was 25.6%, up from 21.9% for Q1 2007. </ListItem> <ListItem>Apart from North America, most click fraud originates from France (5.1%), China (3.2%) and Australia (3%). </ListItem> </List> <Paragraph>As covered previously, there is a dispute between Google and Click Forensics over the <Link URL="/blog/638-google-claims-click-fraud-rate-is-lower-than-2" Window="Self">true rate of click fraud</Link>. The search engine has claimed that the real rate is far lower than the firm's estimates. </Paragraph> <Paragraph>Google has recently opened up a little more on the issue, and recently decided to <Link URL="/blog/879-google-to-provide-tools-to-combat-click-fraud" Window="Self">allow PPC advertisers</Link> to prevent certain IP addresses from receiving their ads, as well as giving more details on its methods of dealing with the problem. </Paragraph> </FormattedContent> 2007-07-20T14:35:00+01:00 1 1 econsultancy_xml <p> <strong>The latest Click Fraud Index from Click Forensics is out today, and the company says that the problem is getting worse.</strong> </p> <p>The <a href="http://clickfraudnetwork.com/content/ClickFraudIndex.aspx?referrer=clickfraudindex.com">index</a>, which gathers data from 4,000 online advertisers and agencies, reports that the overall industry average click fraud rate rose to 15.8% for the second quarter of the year. </p> <FormattedContent xmlns="http://www.e-consultancy.com/schema/formattedContent/"> <Paragraph> <Emphasis>The latest Click Fraud Index from Click Forensics is out today, and the company says that the problem is getting worse.</Emphasis> </Paragraph> <Paragraph>The <Link URL="http://clickfraudnetwork.com/content/ClickFraudIndex.aspx?referrer=clickfraudindex.com" Window="Self">index</Link>, which gathers data from 4,000 online advertisers and agencies, reports that the overall industry average click fraud rate rose to 15.8% for the second quarter of the year. </Paragraph> </FormattedContent> false 1533 <p>For more information about paid search marketing, read our <strong><a href="http://econsultancy.com/reports/paid-search-marketing-ppc-best-practice-guide">PPC Best Practice Guide</a></strong>, and our separate buyer's guides for <strong><a href="http://econsultancy.com/reports/paid-search-agencies-buyers-guide">Paid Search Agencies</a></strong> and for <strong><a href="http://econsultancy.com/reports/ppc-bid-management-technology-buyers-guide">PPC Bid Management Technology</a></strong>.</p> <p>For more information about paid search marketing, read our <strong><a href="http://econsultancy.com/reports/paid-search-marketing-ppc-best-practice-guide">PPC Best Practice Guide</a></strong>, and our separate buyer's guides for <strong><a href="http://econsultancy.com/reports/paid-search-agencies-buyers-guide">Paid Search Agencies</a></strong> and for <strong><a href="http://econsultancy.com/reports/ppc-bid-management-technology-buyers-guide">PPC Bid Management Technology</a></strong>.</p> 363848 Click fraud rates rise again - report false 2007-07-20T15:34:00+01:00 click-fraud-rates-rise-again-report 2009-04-28T22:54:40+01:00 2009-10-13T09:12:48+01:00 189