6683 0 3 econsultancy_xml <p>Less than 20% of organisations with licensed solutions admitted the same thing – although, of course, that’s at least partly because <a href="http://www.google.com/analytics/">Google Analytics</a> users tend to be new to the analytics world.</p> <p>For the same reason, we suspect, the report found 42% of organisations with free tools had no dedicated analytics resources, compared to 18% of those using paid-for solutions.</p> <p>Individuals using free tools also had less experience - 64% had less than two years, compared to 32% of their paying counterparts. </p> <p>In a nut, the findings don’t suggest to us that Google Analytics is a bad thing – it’s helped get analytics on the radar of thousands of sites.</p> <p>Most of its users, we feel, are less likely to follow best practices because they’re finding their way in, and are likely to scale up to a paid-for platform with dedicated staff, conversion tracking and so on once they see the potential returns.</p> <p>And the results don’t look perfect for paying users either.</p> <p> <strong>Related stories:</strong> <br /> <a href="/blog/1319-analytics-still-widely-misunderstood-report">Analytics still widely misunderstood - report</a> </p> <p> <a href="/blog/284-eric-t-peterson-on-the-difficulties-of-web-2-0-measurement">Interview: Eric T. Peterson</a> </p> <FormattedContent xmlns="http://www.e-consultancy.com/schema/formattedContent/"> <Paragraph>Less than 20% of organisations with licensed solutions admitted the same thing – although, of course, that’s at least partly because <Link URL="http://www.google.com/analytics/" Window="Self">Google Analytics</Link> users tend to be new to the analytics world.</Paragraph> <Paragraph>For the same reason, we suspect, the report found 42% of organisations with free tools had no dedicated analytics resources, compared to 18% of those using paid-for solutions.</Paragraph> <Paragraph>Individuals using free tools also had less experience - 64% had less than two years, compared to 32% of their paying counterparts. </Paragraph> <Paragraph>In a nut, the findings don’t suggest to us that Google Analytics is a bad thing – it’s helped get analytics on the radar of thousands of sites.</Paragraph> <Paragraph>Most of its users, we feel, are less likely to follow best practices because they’re finding their way in, and are likely to scale up to a paid-for platform with dedicated staff, conversion tracking and so on once they see the potential returns.</Paragraph> <Paragraph>And the results don’t look perfect for paying users either.</Paragraph> <Paragraph> <Emphasis>Related stories:</Emphasis> <LineBreak /> <Link URL="/blog/1319-analytics-still-widely-misunderstood-report" Window="Self">Analytics still widely misunderstood - report</Link> </Paragraph> <Paragraph> <Link URL="/blog/284-eric-t-peterson-on-the-difficulties-of-web-2-0-measurement" Window="Self">Interview: Eric T. Peterson</Link> </Paragraph> </FormattedContent> 2007-07-23T13:48:00+01:00 0 1 econsultancy_xml <p> <strong>Organisations using free analytics solutions like Google Analytics and Microsoft’s upcoming ‘Project Gatineau’ are less likely to follow best practices, according to a report by Web Analytics Demystified.</strong> </p> <p>The <a href="http://www.webanalyticsdemystified.com/research">consultancy</a> found companies using free software were more likely to treat analytics as a “casual endeavour”, with 35% of respondents using free solutions reporting only ad hoc use of the tools.</p> <FormattedContent xmlns="http://www.e-consultancy.com/schema/formattedContent/"> <Paragraph> <Emphasis>Organisations using free analytics solutions like Google Analytics and Microsoft’s upcoming ‘Project Gatineau’ are less likely to follow best practices, according to a report by Web Analytics Demystified.</Emphasis> </Paragraph> <Paragraph>The <Link URL="http://www.webanalyticsdemystified.com/research" Window="Self">consultancy</Link> found companies using free software were more likely to treat analytics as a “casual endeavour”, with 35% of respondents using free solutions reporting only ad hoc use of the tools.</Paragraph> </FormattedContent> false 1540 <p>Those interested in web analytics should read the <strong><a href="http://econsultancy.com/reports/online-measurement-and-strategy-report">Online Measurement and Strategy Report</a></strong> published by Econsultancy. The report contains valuable insights into how companies are using both paid-for and free analytics tools.</p> <p>Those interested in web analytics should read the <strong><a href="http://econsultancy.com/reports/online-measurement-and-strategy-report">Online Measurement and Strategy Report</a></strong> published by Econsultancy. The report contains valuable insights into how companies are using both paid-for and free analytics tools.</p> 363858 Free tool users 'miss point of analytics' false 2007-07-25T08:26:00+01:00 free-tool-users-miss-point-of-analytics 2009-04-28T22:54:47+01:00 2009-10-13T09:13:12+01:00 514