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econsultancy_xml

As the graph below shows, all three sites have seen a sharp increase in traffic since Facebook's open platform launched in May. <img alt="" src="http://farm2.static.flickr.com/1382/882902305_a875ccde38_o.png" /> <ul> <li>In the this period Slide has seen its global reach triple, while daily global unique visitors have grown from 753,000 to more than 2.3m, an increase of 207%. </li> <li>HotorNot has doubled its global reach, boosting daily traffic by 152%, from 289,000 to more than 722,000. </li> <li>RockYou has also tripled its reach, and daily visitor numbers have risen by 339%, from 286,000 to more than 1.3m. </li> </ul> The opportunity to tap into Facebook's audience of 30m users through widgets has created a landgrab by online marketers and developers. US VC firm <a href="/blog/1485-facebook-developers-to-profit-from-vc-interest">Bay Partners recently launched a programme</a> to fund widget developers, while PayPal has just announced a competition for Facebook widgets. The online payments service is asking for developers to create a <a href="https://www.paypal-promo.com/api/index.html">Facebook application that uses PayPal,</a> with a $10,000 prize for the winner. Further reading: <a href="/blog/1423-widgets-driving-traffic-to-photo-websites">Widgets driving traffic to photo websites</a>

<FormattedContent xmlns="http://www.e-consultancy.com/schema/formattedContent/"> <Paragraph>As the graph below shows, all three sites have seen a sharp increase in traffic since Facebook's open platform launched in May. </Paragraph> <Paragraph Align="Center"> <Image Source="http://farm2.static.flickr.com/1382/882902305_a875ccde38_o.png"> </Image> </Paragraph> <List Type="Disc"> <ListItem>In the this period Slide has seen its global reach triple, while daily global unique visitors have grown from 753,000 to more than 2.3m, an increase of 207%. <LineBreak /><LineBreak /></ListItem> <ListItem>HotorNot has doubled its global reach, boosting daily traffic by 152%, from 289,000 to more than 722,000. <LineBreak /><LineBreak /></ListItem> <ListItem>RockYou has also tripled its reach, and daily visitor numbers have risen by 339%, from 286,000 to more than 1.3m. </ListItem> </List> <Paragraph>The opportunity to tap into Facebook's audience of 30m users through widgets has created a landgrab by online marketers and developers. </Paragraph> <Paragraph>US VC firm <Link URL="/blog/1485-facebook-developers-to-profit-from-vc-interest" Window="Self">Bay Partners recently launched a programme</Link> to fund widget developers, while PayPal has just announced a competition for Facebook widgets. </Paragraph> <Paragraph>The online payments service is asking for developers to create a <Link URL="https://www.paypal-promo.com/api/index.html" Window="Self">Facebook application that uses PayPal,</Link> with a $10,000 prize for the winner. </Paragraph> <Paragraph> <Emphasis>Further reading:</Emphasis> <LineBreak /> <Link URL="/blog/1423-widgets-driving-traffic-to-photo-websites" Window="Self">Widgets driving traffic to photo websites</Link> </Paragraph> </FormattedContent>

2007-07-24T08:38:00+01:00

econsultancy_xml

Internet ratings site Quantcast has provided more evidence of what it calls the 'Facebook effect', with stats showing that Facebook widgets are helping to boost traffic to sites that have produced widgets for the social network. <a href="http://www.quantcast.com/quantcast-facebook-effect-20070723.jsp">Quantcast</a> reports (<a href="http://venturebeat.com/2007/07/23/surprise-facebook-apps-may-help-grow-home-sites/">via VentureBeat</a>) that some widget producers' sites have seen dramatic increases in traffic for three of the most popular widgets on Facebook, HotorNot, Slide and RockYou.

<FormattedContent xmlns="http://www.e-consultancy.com/schema/formattedContent/"> <Paragraph> <Emphasis>Internet ratings site Quantcast has provided more evidence of what it calls the 'Facebook effect', with stats showing that Facebook widgets are helping to boost traffic to sites that have produced widgets for the social network.</Emphasis> </Paragraph> <Paragraph> <Link URL="http://www.quantcast.com/quantcast-facebook-effect-20070723.jsp" Window="Self">Quantcast</Link> reports (<Link URL="http://venturebeat.com/2007/07/23/surprise-facebook-apps-may-help-grow-home-sites/" Window="Self">via VentureBeat</Link>) that some widget producers' sites have seen dramatic increases in traffic for three of the most popular widgets on Facebook, HotorNot, Slide and RockYou. </Paragraph> </FormattedContent>

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For background on online PR and social media more generally, It's worth reading our (free to registered users) <a href="http://econsultancy.com/reports/online-pr-and-social-media-trends-briefing">Social Media Trends Briefing</a> (June 2009). Econsultancy has also published <a href="http://econsultancy.com/reports/social-media-and-online-pr-digital-marketing-template-files">Social Media and Online PR Template Files</a>, which you can adapt and use for your own projects. For innovation in this space, download our <a href="http://econsultancy.com/reports/innovation-report">Innovation Report</a>.

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Facebook widgets driving traffic to sites false

2007-07-24T09:48:00+01:00

facebook-widgets-driving-traffic-to-sites

2009-04-28T22:54:49+01:00

2009-10-13T09:13:01+01:00

517