42244

econsultancy_xml

<a href="http://www.liesdamnedlies.com/2007/07/microsoft-gatin.html">Ian Thomas</a> of Microsoft gave out a few details of the new tool, code named 'Gatineau', after <a href="http://www.davidnaylor.co.uk/want-to-see-gatineau.html">Dave Naylor</a> had already leaked some details on his blog. The new tool will allow segmentation of web traffic by both age and gender, with the demographic data to be taken anonymously from users' Live ID profiles. Thomas said that the target audience is similar to that of Google Analytics, <a href="/blog/1160-google-gives-its-analytics-tool-a-sexy-makeover">which was upgraded</a> back in May, though he says it won't just replicate its functionality. The Gatineau project is based on technology Microsoft acquired from DeepMetrix in 2006, and Thomas has <a href="/blog/698-microsoft-tests-google-analytics-rival">previously stated</a> that Microsoft will build up user numbers gradually to avoid the kind of problems experienced by Google. Further reading: <a href="http://econsultancy.com/reports/web-analytics-roundtable-briefing-july-2007">Web Analytics - Roundtable Briefing, July 2007</a>

<FormattedContent xmlns="http://www.e-consultancy.com/schema/formattedContent/"> <Paragraph> <Link URL="http://www.liesdamnedlies.com/2007/07/microsoft-gatin.html" Window="Self">Ian Thomas</Link> of Microsoft gave out a few details of the new tool, code named 'Gatineau', after <Link URL="http://www.davidnaylor.co.uk/want-to-see-gatineau.html" Window="Self">Dave Naylor</Link> had already leaked some details on his blog. </Paragraph> <Paragraph>The new tool will allow segmentation of web traffic by both age and gender, with the demographic data to be taken anonymously from users' Live ID profiles. </Paragraph> <Paragraph>Thomas said that the target audience is similar to that of Google Analytics, <Link URL="/blog/1160-google-gives-its-analytics-tool-a-sexy-makeover" Window="Self">which was upgraded</Link> back in May, though he says it won't just replicate its functionality. </Paragraph> <Paragraph>The Gatineau project is based on technology Microsoft acquired from DeepMetrix in 2006, and Thomas has <Link URL="/blog/698-microsoft-tests-google-analytics-rival" Window="Self">previously stated</Link> that Microsoft will build up user numbers gradually to avoid the kind of problems experienced by Google. </Paragraph> <Paragraph> <Emphasis>Further reading:</Emphasis> <LineBreak /> <Link URL="http://econsultancy.com/reports/web-analytics-roundtable-briefing-july-2007" Window="Self">Web Analytics - Roundtable Briefing, July 2007</Link> </Paragraph> </FormattedContent>

2007-07-24T12:02:00+01:00

econsultancy_xml

Microsoft is set to release a beta version of its web analytics tool this summer, and sneak previews of the Google Analytics competitor have already leaked onto the internet. <img alt="" src="http://farm2.static.flickr.com/1298/883985147_33738cb0bc_o.jpg" />

<FormattedContent xmlns="http://www.e-consultancy.com/schema/formattedContent/"> <Paragraph> <Emphasis>Microsoft is set to release a beta version of its web analytics tool this summer, and sneak previews of the Google Analytics competitor have already leaked onto the internet.</Emphasis> </Paragraph> <Paragraph Align="Center"> <Image Source="http://farm2.static.flickr.com/1298/883985147_33738cb0bc_o.jpg"> </Image> </Paragraph> </FormattedContent>

false 1544

Those interested in web analytics should read the <a href="http://econsultancy.com/reports/online-measurement-and-strategy-report">Online Measurement and Strategy Report</a> published by Econsultancy. The report contains valuable insights into how companies are using both paid-for and free analytics tools.

363865

Details of Microsoft's new web analytics tool leaked false

2007-07-24T16:26:00+01:00

details-of-microsoft-s-new-web-analytics-tool-leaked

2009-04-28T22:54:51+01:00

2009-10-13T09:13:06+01:00

309