42244 3 3 econsultancy_xml <p>MD of Silverpop Mike Weston commented on the study: </p> <blockquote> <p> <em>“I’m still staggered that so many companies don’t send a confirmation email when someone opts in on their site - why wouldn’t you do that, it’s just basic good manners. Overall though it’s encouraging to see that the application of email best practice is moving in the right direction.”</em> </p> </blockquote> <p>We're staggered too Mike. This is highly sucky.</p> <p>The study found a number of differences in key email practices between online retailers in the US and UK:  fewer UK sites give an email registration option on their homepages, though they do give customers multi-channel option more often (80% of UK sites did this, compared with 32% of US sites). </p> <p>Compared with the same survey back in 2005, Silverpop says that email best practice has been taken on board by more retailers. Improvements include simpler email opt-in processes (up by 9%), more email confirmations (up 24%), and more incentives to encourage subscriptions (up by 17%). All good.</p> <p>Still, there's work to be done among the laggards. These are the basics, after all, and e-commerce / email marketing is a decade old.</p> <p> <strong>Further reading:</strong> <br /> <a href="/blog/1159-email-marketing-provider-silverpop-acquires-vtrenz">Email marketing provider Silverpop acquires Vtrenz</a> </p> <FormattedContent xmlns="http://www.e-consultancy.com/schema/formattedContent/"> <Paragraph>MD of Silverpop Mike Weston commented on the study: </Paragraph> <Block> <Paragraph> <Quote>“I’m still staggered that so many companies don’t send a confirmation email when someone opts in on their site - why wouldn’t you do that, it’s just basic good manners. Overall though it’s encouraging to see that the application of email best practice is moving in the right direction.”</Quote> </Paragraph> </Block> <Paragraph>We're staggered too Mike. This is highly sucky.</Paragraph> <Paragraph>The study found a number of differences in key email practices between online retailers in the US and UK:  fewer UK sites give an email registration option on their homepages, though they do give customers multi-channel option more often (80% of UK sites did this, compared with 32% of US sites). </Paragraph> <Paragraph>Compared with the same survey back in 2005, Silverpop says that email best practice has been taken on board by more retailers. Improvements include simpler email opt-in processes (up by 9%), more email confirmations (up 24%), and more incentives to encourage subscriptions (up by 17%). All good.</Paragraph> <Paragraph>Still, there's work to be done among the laggards. These are the basics, after all, and e-commerce / email marketing is a decade old.</Paragraph> <Paragraph> <Emphasis>Further reading:</Emphasis> <LineBreak /> <Link URL="/blog/1159-email-marketing-provider-silverpop-acquires-vtrenz" Window="Self">Email marketing provider Silverpop acquires Vtrenz</Link> </Paragraph> </FormattedContent> 2007-07-26T16:30:00+01:00 0 1 econsultancy_xml <p> <strong>Far too many online retailers in the US and UK are failing to send a response to opt-in requests on their websites, according to a retail email study by Silverpop.</strong> </p> <p> <a href="http://www.silverpop.com/">Silverpop</a>, which surveyed 100 US and 50 UK retailers, found that a third of retailers don't bother sending confirmation/courtesy emails. </p> <p>Of those that did, UK firms did better, sending a personalised response 60% of the time, compared to 34% for the US. Yet clearly there's plenty of room for improvement on both sides of the pond.</p> <FormattedContent xmlns="http://www.e-consultancy.com/schema/formattedContent/"> <Paragraph> <Emphasis>Far too many online retailers in the US and UK are failing to send a response to opt-in requests on their websites, according to a retail email study by Silverpop.</Emphasis> </Paragraph> <Paragraph> <Link URL="http://www.silverpop.com/" Window="Self">Silverpop</Link>, which surveyed 100 US and 50 UK retailers, found that a third of retailers don't bother sending confirmation/courtesy emails. </Paragraph> <Paragraph>Of those that did, UK firms did better, sending a personalised response 60% of the time, compared to 34% for the US. Yet clearly there's plenty of room for improvement on both sides of the pond.</Paragraph> </FormattedContent> false 1559 363895 Retailers failing to respond to customer opt-ins false 2007-07-26T18:04:00+01:00 retailers-failing-to-respond-to-customer-opt-ins 2009-04-28T22:55:07+01:00 2009-04-28T22:55:07+01:00 206