42244 0 3 econsultancy_xml <p>In a <a href="http://www.microsoft.com/Presspass/press/2007/jul07/07-26AdECNPR.mspx">statement,</a> Microsoft said: </p> <blockquote> <p> <em>"The deal is a key component of Microsoft’s strategy to develop a comprehensive search and display advertising platform helping advertisers and publishers to maximise return on investment (ROI) on their digital advertising investments."</em> </p> </blockquote> <p>AdECN - whose CEO Bill Urschel we <a href="/blog/846-q-a-bill-urschel-ceo-of-new-online-ad-exchange-adecn">interviewed</a> back in February - launched earlier this year with backing from some of the UK's main ad networks. Unlike Right Media, it only allows ad networks to trade on its platform; not individual publishers and advertisers. It will be interesting to see which model Google adopts.</p> <p>The move completes a busy week for Microsoft in the online ad space - earlier this week, it agreed a three year deal to <a href="/blog/1556-microsoft-to-serve-ads-on-digg">serve ads on social news site Digg</a>, replacing Google as the site's ad partner, and announced plans for a <a href="http://www.forbes.com/feeds/ap/2007/07/26/ap3957981.html">new research centre</a> focusing on search and display advertising. It also follows Microsoft's <a href="/blog/1223-microsoft-buys-aquantive-for-6bn">$6bn acquisition of aQuantive</a> back in May. </p> <p>The financial terms of the deal were not disclosed, but Microsoft said it was expected to be completed in the first half of fiscal year 2008.</p> <FormattedContent xmlns="http://www.e-consultancy.com/schema/formattedContent/"> <Paragraph>In a <Link URL="http://www.microsoft.com/Presspass/press/2007/jul07/07-26AdECNPR.mspx" Window="Self">statement,</Link> Microsoft said: </Paragraph> <Block> <Paragraph> <Quote>"The deal is a key component of Microsoft’s strategy to develop a comprehensive search and display advertising platform helping advertisers and publishers to maximise return on investment (ROI) on their digital advertising investments."</Quote> </Paragraph> </Block> <Paragraph>AdECN - whose CEO Bill Urschel we <Link URL="/blog/846-q-a-bill-urschel-ceo-of-new-online-ad-exchange-adecn" Window="Self">interviewed</Link> back in February - launched earlier this year with backing from some of the UK's main ad networks. Unlike Right Media, it only allows ad networks to trade on its platform; not individual publishers and advertisers. It will be interesting to see which model Google adopts.</Paragraph> <Paragraph>The move completes a busy week for Microsoft in the online ad space - earlier this week, it agreed a three year deal to <Link URL="/blog/1556-microsoft-to-serve-ads-on-digg" Window="Self">serve ads on social news site Digg</Link>, replacing Google as the site's ad partner, and announced plans for a <Link URL="http://www.forbes.com/feeds/ap/2007/07/26/ap3957981.html" Window="Self">new research centre</Link> focusing on search and display advertising. It also follows Microsoft's <Link URL="/blog/1223-microsoft-buys-aquantive-for-6bn" Window="Self">$6bn acquisition of aQuantive</Link> back in May. </Paragraph> <Paragraph>The financial terms of the deal were not disclosed, but Microsoft said it was expected to be completed in the first half of fiscal year 2008.</Paragraph> </FormattedContent> 2007-07-27T08:14:00+01:00 0 1 econsultancy_xml <p> <strong>The recent flurry of consolidation in the online ad space has continued with news that Microsoft is purchasing display ad exchange AdECN.</strong> </p> <p>AdECN operates a virtual marketplace for display advertising, similar to the Right Media exchange <a href="/blog/1114-yahoo-buys-online-ad-exchange-right-media">acquired by Yahoo!</a> earlier this year. It will also compete with the exchange set to be launched by Google through its purchase of adserving company Doubleclick. </p> <FormattedContent xmlns="http://www.e-consultancy.com/schema/formattedContent/"> <Paragraph> <Emphasis>The recent flurry of consolidation in the online ad space has continued with news that Microsoft is purchasing display ad exchange AdECN.</Emphasis> </Paragraph> <Paragraph>AdECN operates a virtual marketplace for display advertising, similar to the Right Media exchange <Link URL="/blog/1114-yahoo-buys-online-ad-exchange-right-media" Window="Self">acquired by Yahoo!</Link> earlier this year. It will also compete with the exchange set to be launched by Google through its purchase of adserving company Doubleclick. </Paragraph> </FormattedContent> false 1562 <p>Econsultancy has published an <strong><a href="http://econsultancy.com/reports/online-advertising-networks-buyers-guide">Online Advertising Networks Buyer's Guide</a></strong> which contains an examination of this marketplace and profiles of 23 leading networks. We have also produced an <strong><a href="http://econsultancy.com/reports/online-advertising-survey">Online Advertising Survey</a></strong>, based on a survey of advertisers and agencies. For more stats and charts, see also our <strong><a href="http://econsultancy.com/reports/internet-advertising-statistics">Online Advertising Statistics compendium</a></strong>.</p> <p>Econsultancy has published an <strong><a href="http://econsultancy.com/reports/online-advertising-networks-buyers-guide">Online Advertising Networks Buyer's Guide</a></strong> which contains an examination of this marketplace and profiles of 23 leading networks. We have also produced an <strong><a href="http://econsultancy.com/reports/online-advertising-survey">Online Advertising Survey</a></strong>, based on a survey of advertisers and agencies. For more stats and charts, see also our <strong><a href="http://econsultancy.com/reports/internet-advertising-statistics">Online Advertising Statistics compendium</a></strong>.</p> 363899 Microsoft acquires online ad exchange false 2007-07-27T08:51:00+01:00 microsoft-acquires-online-ad-exchange 2009-04-30T06:39:39+01:00 2009-10-13T09:13:37+01:00 254