42244 4 3 econsultancy_xml <p>Because the terms of Facebook's new open platform allows third party developers to access user profiles, Lookery hopes to provide advertisers with detailed data that will allow precise targeting of ads. </p> <p>Though this data can only be held for 24 hours, Lookery can still use it to build up demographic profiles of the types of applications that different groups of users are adding to their profiles. </p> <p>Lookery launched last week, so has only has a small number of publishers signed up so far, including Lending Club, which has <a href="/blog/1385-social-lending-finds-success-on-facebook">been successful so far on Facebook</a>. </p> <FormattedContent xmlns="http://www.e-consultancy.com/schema/formattedContent/"> <Paragraph>Because the terms of Facebook's new open platform allows third party developers to access user profiles, Lookery hopes to provide advertisers with detailed data that will allow precise targeting of ads. </Paragraph> <Paragraph>Though this data can only be held for 24 hours, Lookery can still use it to build up demographic profiles of the types of applications that different groups of users are adding to their profiles. </Paragraph> <Paragraph>Lookery launched last week, so has only has a small number of publishers signed up so far, including Lending Club, which has <Link URL="/blog/1385-social-lending-finds-success-on-facebook" Window="Self">been successful so far on Facebook</Link>. </Paragraph> </FormattedContent> 2007-07-27T12:54:00+01:00 2 1 econsultancy_xml <p> <strong>Lookery is a new company that's launching an ad network targeted at Facebook applications, helping advertisers reach the social network's 32m users.</strong> </p> <p> <a href="http://lookery.com/">It</a> is the brainchild of Scott Rafer, an entrepreneur whose last venture was MyBlogLog, <a href="http://mashable.com/2007/01/08/yahoo-mybloglog/">sold to Yahoo! in January for $10m (£5m).</a> He has launched Lookery in conjunction with Compete co-founder David Cancel. </p> <FormattedContent xmlns="http://www.e-consultancy.com/schema/formattedContent/"> <Paragraph> <Emphasis>Lookery is a new company that's launching an ad network targeted at Facebook applications, helping advertisers reach the social network's 32m users.</Emphasis> </Paragraph> <Paragraph> <Link URL="http://lookery.com/" Window="Self">It</Link> is the brainchild of Scott Rafer, an entrepreneur whose last venture was MyBlogLog, <Link URL="http://mashable.com/2007/01/08/yahoo-mybloglog/" Window="Self">sold to Yahoo! in January for $10m (£5m).</Link> He has launched Lookery in conjunction with Compete co-founder David Cancel. </Paragraph> </FormattedContent> false 1564 <p>For background on online PR and social media more generally, It's worth reading our (free to registered users) <strong><a href="http://econsultancy.com/reports/online-pr-and-social-media-trends-briefing">Social Media Trends Briefing</a></strong> (June 2009). Econsultancy has also published <strong><a href="http://econsultancy.com/reports/social-media-and-online-pr-digital-marketing-template-files">Social Media and Online PR Template Files</a></strong>, which you can adapt and use for your own projects. For innovation in this space, download our <strong><a href="http://econsultancy.com/reports/innovation-report">Innovation Report</a></strong>.</p> <p>For background on online PR and social media more generally, It's worth reading our (free to registered users) <strong><a href="http://econsultancy.com/reports/online-pr-and-social-media-trends-briefing">Social Media Trends Briefing</a></strong> (June 2009). Econsultancy has also published <strong><a href="http://econsultancy.com/reports/social-media-and-online-pr-digital-marketing-template-files">Social Media and Online PR Template Files</a></strong>, which you can adapt and use for your own projects. For innovation in this space, download our <strong><a href="http://econsultancy.com/reports/innovation-report">Innovation Report</a></strong>.</p> 363901 New ad company looks to tap into Facebook user data false 2007-07-27T14:39:00+01:00 new-ad-company-looks-to-tap-into-facebook-user-data 2009-04-28T22:55:12+01:00 2009-10-13T09:13:41+01:00 224