27054 3 3 econsultancy_xml <p>Certain Big Media websites seem somewhat set in their ways, but over the past 18 months we have seen various forward-thinking initiatives launched from some of the biggest names in publishing.</p> <p>Robin’s chart suggests (<em>click to expand</em>) that there are three clear leaders, with <a href="http://www.guardian.co.uk/">The Guardian</a> awarded top marks, closely followed by <a href="http://www.thetimes.co.uk/">The Times</a>, <a href="http://www.dailymail.co.uk/">The Daily Mail</a> and <a href="http://www.thesun.co.uk/">The Sun</a>. </p> <p> <a href="http://cybersoc.blogs.com/.shared/image.html?/photos/uncategorized/topukpaperswebuse_2.gif"> <img alt="UK newspaper groups and Web 2.0" height="298" src="http://e-consultancy.lemonfoundation.com/topukpaperswebuse_2.gif" width="490" /> </a> </p> <p> </p> <p>It would be interesting to expand the scope of this chart beyond tools / technologies, since in my view that is only half of what constitutes ‘Web 2.0’ (<em>although the term itself can be open to interpretation</em>). </p> <p>‘Web 2.0’ is also about concepts / approaches, which would encompass things like <strong>aggregation</strong>, <strong>personalisation</strong> and <strong>relevancy</strong>. All of which are related to one of my long-standing issues with Big Media: <strong>rubbish advertising</strong>. That means intrusive formats and what appears to be an absence of targeting / contextual placement. </p> <p> <em>Sooner or later this too should change…</em> </p> <FormattedContent xmlns="http://www.e-consultancy.com/schema/formattedContent/"> <Paragraph>Certain Big Media websites seem somewhat set in their ways, but over the past 18 months we have seen various forward-thinking initiatives launched from some of the biggest names in publishing.</Paragraph> <Paragraph>Robin’s chart suggests (<Quote>click to expand</Quote>) that there are three clear leaders, with <Link URL="http://www.guardian.co.uk/" Window="New">The Guardian</Link> awarded top marks, closely followed by <Link URL="http://www.thetimes.co.uk/" Window="New">The Times</Link>, <Link URL="http://www.dailymail.co.uk/" Window="New">The Daily Mail</Link> and <Link URL="http://www.thesun.co.uk/" Window="New">The Sun</Link>. </Paragraph> <Paragraph Align="Center"> <Link URL="http://cybersoc.blogs.com/.shared/image.html?/photos/uncategorized/topukpaperswebuse_2.gif" Window="New"> <Image AlternateText="UK newspaper groups and Web 2.0" Source="http://e-consultancy.lemonfoundation.com/topukpaperswebuse_2.gif" Width="490" Height="298"> </Image> </Link> </Paragraph> <Paragraph> </Paragraph> <Paragraph>It would be interesting to expand the scope of this chart beyond tools / technologies, since in my view that is only half of what constitutes ‘Web 2.0’ (<Quote>although the term itself can be open to interpretation</Quote>). </Paragraph> <Paragraph>‘Web 2.0’ is also about concepts / approaches, which would encompass things like <Emphasis>aggregation</Emphasis>, <Emphasis>personalisation</Emphasis> and <Emphasis>relevancy</Emphasis>. All of which are related to one of my long-standing issues with Big Media: <Emphasis>rubbish advertising</Emphasis>. That means intrusive formats and what appears to be an absence of targeting / contextual placement. </Paragraph> <Paragraph> <Quote>Sooner or later this too should change…</Quote> </Paragraph> </FormattedContent> 2006-08-11T10:50:00+01:00 1 1 econsultancy_xml <p> <strong>On a scale of one to two point zero, how are the UK’s newspaper groups doing in terms of their adoption of Web 2.0 concepts, tools and approaches?</strong> </p> <p>Ian Delaney, a UK journalist <a href="http://twopointouch.com">who blogs about Web 2.0 over at twopointouch.com</a>, alerted me to a fine piece of analysis conducted by the BBC’s <a href="http://www.cybersoc.com/">Robin Hammon</a>, who has looked into this topic in some detail.</p> <FormattedContent xmlns="http://www.e-consultancy.com/schema/formattedContent/"> <Paragraph> <Emphasis>On a scale of one to two point zero, how are the UK’s newspaper groups doing in terms of their adoption of Web 2.0 concepts, tools and approaches?</Emphasis> </Paragraph> <Paragraph>Ian Delaney, a UK journalist <Link URL="http://twopointouch.com" Window="New">who blogs about Web 2.0 over at twopointouch.com</Link>, alerted me to a fine piece of analysis conducted by the BBC’s <Link URL="http://www.cybersoc.com/" Window="New">Robin Hammon</Link>, who has looked into this topic in some detail.</Paragraph> </FormattedContent> false 157 361526 Web 2.0 and UK newspaper groups false 2006-08-11T10:50:00+01:00 web-2-0-and-uk-newspaper-groups 2009-04-28T22:31:57+01:00 2009-04-28T22:31:57+01:00 400