Online dating giant Match.com has launched a new version of its service for mobile users.
The MatchMobile service, provided by Trilibis Mobile, allows users to search through profiles and send and receive text messages when they peak the interest of another member.
For a $4.99 a month charge, they can also receive and answer emails on their handsets.
The mobile offering launched today in the US, UK and Canada and will be rolled out in nine additional countries by the end of the year, according to the company, which now claims to have almost 15m registered users in 35 countries.
Thomas Enraght-Moony, CEO of Match.com, told Reuters that its previous mobile service had attracted around half a million subscribers. He added:
"With the new MatchMobile, we're letting people connect with their matches the same way they connect with their colleagues, friends and family - instantly and through the convenience of a cell phone."
Measurement firm M:Metrics says 3.6m US mobile users - mainly males of between 18 and 34 - accessed a mobile dating service in May.
Posted 30 July 2007 13:45pm by Richard Maven with 1 comment
Topics: Mobile Internet, Social Networks & Online Communities
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Graham Charlton
Online Advertising
4:19PM on 2nd August 2007
I work at New York based start-up MeetMoi.com. I think our instant, location-based approach to mobile dating possibly offers the best user experience. Simply put, the traditional dating networks, even with mobile technology, neglect location differences and time delay.
Let me give you an idea of how we are different. The traditional model is where you message someone back and forth on a web based social network. After a few weeks of messaging back and forth, you might talk on the phone or even meet up. Our model is completely different. You give us your location and we'll show you matches in your area. If you find someone you like, you can initiate an anonymous text message conversation. After a bit of flirting, you have the option to decide what to do-- whether that's leaving it where it is, or meeting up at a neighborhood bar.
We are not a subscription based service. MeetMoi does not charge you to register or browse profiles from your phone. We do, however, charge 99 cents per bundle of 10 text messages.
Check it out @ MeetMoi.com
Best,
Ashish