42244 0 3 econsultancy_xml <p>The two companies plan to publish Net//MRI data monthly, providing audience measurement for print media with complementary websites. </p> <p> <em>Other stats from the <a href="http://www.nielsen-netratings.com/pr/pr_070731.pdf">study</a> (pdf):</em> </p> <ul> <li>Male visitors to magazine websites were more likely than female visitors to read the online content only. 90% of men ready only the online version, compared with 83% of women. <br /><br /></li> <li>Among the individual magazine titles studied, the percentage of web-only users ranges from 65% to 96%. </li> </ul> <p>Unfortunately, the report doesn't tell us whether people who would have previously bought a copy of the magazine are choosing to read online instead, affecting the offline sales of these titles. </p> <p>A separate Nielsen study recently found that online newspaper websites have been <a href="/blog/1179-newspaper-websites-experience-strong-growth">experiencing growth,</a> with visitor numbers increasing by 5.3% over the past year. </p> <FormattedContent xmlns="http://www.e-consultancy.com/schema/formattedContent/"> <Paragraph>The two companies plan to publish Net//MRI data monthly, providing audience measurement for print media with complementary websites. </Paragraph> <Paragraph> <Quote>Other stats from the <Link URL="http://www.nielsen-netratings.com/pr/pr_070731.pdf" Window="Self">study</Link> (pdf):</Quote> </Paragraph> <List Type="Disc"> <ListItem>Male visitors to magazine websites were more likely than female visitors to read the online content only. 90% of men ready only the online version, compared with 83% of women. <LineBreak /><LineBreak /></ListItem> <ListItem>Among the individual magazine titles studied, the percentage of web-only users ranges from 65% to 96%. </ListItem> </List> <Paragraph>Unfortunately, the report doesn't tell us whether people who would have previously bought a copy of the magazine are choosing to read online instead, affecting the offline sales of these titles. </Paragraph> <Paragraph>A separate Nielsen study recently found that online newspaper websites have been <Link URL="/blog/1179-newspaper-websites-experience-strong-growth" Window="Self">experiencing growth,</Link> with visitor numbers increasing by 5.3% over the past year. </Paragraph> </FormattedContent> 2007-08-02T09:55:00+01:00 0 1 econsultancy_xml <p> <strong>A majority of visitors to websites of monthly magazines in the US are accessing the content online rather than paying for a copy, according to a survey by Nielsen//NetRatings and MRI.</strong> </p> <p>An average of 83% of visitors to the sites of the 23 high circulation monthlies that were featured in the study did not read the magazine offline. </p> <FormattedContent xmlns="http://www.e-consultancy.com/schema/formattedContent/"> <Paragraph> <Emphasis>A majority of visitors to websites of monthly magazines in the US are accessing the content online rather than paying for a copy, according to a survey by Nielsen//NetRatings and MRI.</Emphasis> </Paragraph> <Paragraph>An average of 83% of visitors to the sites of the 23 high circulation monthlies that were featured in the study did not read the magazine offline. </Paragraph> </FormattedContent> false 1583 <p>Econsultancy's <strong><a href="http://econsultancy.com/reports/online-customer-service-buyers-guide-2009">Online Customer Service Buyer's Guide</a></strong> includes profiles of suppliers offering online survey tools.</p> <p>Econsultancy's <strong><a href="http://econsultancy.com/reports/online-customer-service-buyers-guide-2009">Online Customer Service Buyer's Guide</a></strong> includes profiles of suppliers offering online survey tools.</p> 363934 Majority of magazine website users access content online only false 2007-08-02T14:41:00+01:00 majority-of-magazine-website-users-access-content-online-only 2009-04-28T22:55:32+01:00 2009-10-13T09:14:21+01:00 269