6683 0 3 econsultancy_xml <p>It apparently wants Kaboodle to build content around products featured in titles such as Cosmopolitan and Good Housekeeping, as well as gearing up the site’s advertising sales.</p> <p> <a href="http://www.kaboodle.com">Kaboodle</a>, launched last year, and just one of a number of social shopping start-ups, says it has around 250,000 registered users and over 2m monthly visitors.</p> <p>It currently generates revenue through advertising and affiliate deals with more than 1,000 retailers.</p> <p>Terms of the deal weren't disclosed, but <a href="http://gigaom.com/2007/08/07/hearst-buys-kaboodle/">GigaOM</a> reckons its worth around $40m.</p> <FormattedContent xmlns="http://www.e-consultancy.com/schema/formattedContent/"> <Paragraph>It apparently wants Kaboodle to build content around products featured in titles such as Cosmopolitan and Good Housekeeping, as well as gearing up the site’s advertising sales.</Paragraph> <Paragraph> <Link URL="http://www.kaboodle.com" Window="Self">Kaboodle</Link>, launched last year, and just one of a number of social shopping start-ups, says it has around 250,000 registered users and over 2m monthly visitors.</Paragraph> <Paragraph>It currently generates revenue through advertising and affiliate deals with more than 1,000 retailers.</Paragraph> <Paragraph>Terms of the deal weren't disclosed, but <Link URL="http://gigaom.com/2007/08/07/hearst-buys-kaboodle/" Window="Self">GigaOM</Link> reckons its worth around $40m.</Paragraph> </FormattedContent> 2007-08-08T08:25:00+01:00 0 1 econsultancy_xml <strong>US media group Hearst Corporation is reportedly set to buy Kaboodle, an online community that allows shoppers to bookmark and discover products.</strong> <p>The move, according to the <a href="http://online.wsj.com/article/SB118653834941191320.html?mod=mm_media_marketing_hs_left">Wall Street Journal</a>, will see Hearst using the site to tap into social shopping and attempting to engage its magazine readers in new ways.</p> <FormattedContent xmlns="http://www.e-consultancy.com/schema/formattedContent/"> <Emphasis>US media group Hearst Corporation is reportedly set to buy Kaboodle, an online community that allows shoppers to bookmark and discover products.</Emphasis> <Paragraph>The move, according to the <Link URL="http://online.wsj.com/article/SB118653834941191320.html?mod=mm_media_marketing_hs_left" Window="Self">Wall Street Journal</Link>, will see Hearst using the site to tap into social shopping and attempting to engage its magazine readers in new ways.</Paragraph> </FormattedContent> false 1602 363971 Hearst to buy social shopping site false 2007-08-08T08:25:00+01:00 hearst-to-buy-social-shopping-site 2009-04-30T04:53:04+01:00 2009-04-30T04:53:04+01:00 288