42244 1 3 econsultancy_xml <p>One interesting aspect is the <a href="http://www.gazettelive.co.uk/yourgazette/">communities section</a> of the GazetteLive site, which is a range of additional websites covering the Teesside area, specific to postcodes in the area. </p> <p>This is what Trinity Mirror calls 'hyper-local'  and, despite the <a href="/blog/1055-what-s-wrong-with-e-online-s-grasping-ad-strategy">intrusive ad</a> on its front page, looks to be a very good idea. Each of the postcode areas has its own blog filled with local news that readers can comment on. </p> <p> <img alt="Gazette Communities" src="http://farm2.static.flickr.com/1297/1048956659_4bb9c3c1fb_o.jpg" />  </p> <p>The site has also teamed up with the local university to give students on the mulitimedia journalism course a chance to cut their teeth with some work on the paper's blogs. </p> <p>The nebusiness.co.uk site has had a similar makeover, with more focus on blogs and videos, and the addition of a local business directory, along with interviews with local business figures. </p> <FormattedContent xmlns="http://www.e-consultancy.com/schema/formattedContent/"> <Paragraph>One interesting aspect is the <Link URL="http://www.gazettelive.co.uk/yourgazette/" Window="Self">communities section</Link> of the GazetteLive site, which is a range of additional websites covering the Teesside area, specific to postcodes in the area. </Paragraph> <Paragraph>This is what Trinity Mirror calls 'hyper-local'  and, despite the <Link URL="/blog/1055-what-s-wrong-with-e-online-s-grasping-ad-strategy" Window="Self">intrusive ad</Link> on its front page, looks to be a very good idea. Each of the postcode areas has its own blog filled with local news that readers can comment on. </Paragraph> <Paragraph> <Image AlternateText="Gazette Communities" Source="http://farm2.static.flickr.com/1297/1048956659_4bb9c3c1fb_o.jpg"> </Image>  </Paragraph> <Paragraph>The site has also teamed up with the local university to give students on the mulitimedia journalism course a chance to cut their teeth with some work on the paper's blogs. </Paragraph> <Paragraph>The nebusiness.co.uk site has had a similar makeover, with more focus on blogs and videos, and the addition of a local business directory, along with interviews with local business figures. </Paragraph> </FormattedContent> 2007-08-08T10:54:00+01:00 0 1 econsultancy_xml <p> <strong>Trinity Mirror has continued the revamp of its regional news websites with the relaunch of two of its North East titles, Gazette Live and ne business.co.uk. </strong> </p> <p>Trinity Mirror is making both websites more interactive, with the addition of blogs, videos, and other user-generated content. This is part of a wider revamp of its web properties, which began with its <a href="/blog/1425-trinity-mirror-revamps-local-news-sites">Liverpool news sites</a> in June. </p> <p> <strong> </strong> </p> <FormattedContent xmlns="http://www.e-consultancy.com/schema/formattedContent/"> <Paragraph> <Emphasis>Trinity Mirror has continued the revamp of its regional news websites with the relaunch of two of its North East titles, Gazette Live and ne business.co.uk. </Emphasis> </Paragraph> <Paragraph>Trinity Mirror is making both websites more interactive, with the addition of blogs, videos, and other user-generated content. This is part of a wider revamp of its web properties, which began with its <Link URL="/blog/1425-trinity-mirror-revamps-local-news-sites" Window="Self">Liverpool news sites</Link> in June. </Paragraph> <Paragraph> <Emphasis> </Emphasis> </Paragraph> </FormattedContent> false 1604 363973 Trinity Mirror relaunches North East news sites false 2007-08-08T12:11:00+01:00 trinity-mirror-relaunches-north-east-news-sites 2009-04-28T22:55:52+01:00 2009-04-28T22:55:52+01:00 240