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  <body-formatted>According to &lt;a href="http://www.reuters.com/article/innovationNews/idUSWEN028820070809?pageNumber=1"&gt;Reuters&lt;/a&gt;, Movielink will operate independently but elements of its service will ultimately be made available on &lt;a href="http://www.blockbuster.com"&gt;blockbuster.com&lt;/a&gt;.
&lt;p&gt;It has around 3,300 titles available&#160;&#8211; like other downloading services, it has nowhere near the range of content that&#8217;s available on DVD.&lt;/p&gt;&lt;p&gt;&lt;a href="http://www.movielink.com"&gt;Movielink&lt;/a&gt; was launched in 2002 by a range of major studios, and faces stiff competition from the likes of Amazon and Apple. Blockbuster also owns part of&#160;another of its&#160;rivals, &lt;a href="http://www.cinemanow.com"&gt;CinemaNow&lt;/a&gt;. &lt;/p&gt;&lt;p&gt;According to Adams Media Research, earnings from video downloads reached $111m last year, up from $11m in 2005.&lt;/p&gt;</body-formatted>
  <body-unformatted>&lt;FormattedContent xmlns="http://www.e-consultancy.com/schema/formattedContent/"&gt;According to &lt;Link URL="http://www.reuters.com/article/innovationNews/idUSWEN028820070809?pageNumber=1" Window="Self"&gt;Reuters&lt;/Link&gt;, Movielink will operate independently but elements of its service will ultimately be made available on &lt;Link URL="http://www.blockbuster.com" Window="Self"&gt;blockbuster.com&lt;/Link&gt;.
&lt;Paragraph&gt;It has around 3,300 titles available&#160;&#8211; like other downloading services, it has nowhere near the range of content that&#8217;s available on DVD.&lt;/Paragraph&gt;&lt;Paragraph&gt;&lt;Link URL="http://www.movielink.com" Window="Self"&gt;Movielink&lt;/Link&gt; was launched in 2002 by a range of major studios, and faces stiff competition from the likes of Amazon and Apple. Blockbuster also owns part of&#160;another of its&#160;rivals, &lt;Link URL="http://www.cinemanow.com" Window="Self"&gt;CinemaNow&lt;/Link&gt;. &lt;/Paragraph&gt;&lt;Paragraph&gt;According to Adams Media Research, earnings from video downloads reached $111m last year, up from $11m in 2005.&lt;/Paragraph&gt;&lt;/FormattedContent&gt;</body-unformatted>
  <created-at type="datetime">2007-08-09T12:50:00+01:00</created-at>
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  &lt;p&gt;
    &lt;strong&gt;Movie rental company Blockbuster has snapped up film downloading service Movielink after negotiations said to have lasted since March.&lt;/strong&gt;
  &lt;/p&gt;
  &lt;p&gt;The move, the retailer hopes, will give it a stronger presence in a fast-growing but small and competitive market.&lt;/p&gt;
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    &lt;Emphasis&gt;Movie rental company Blockbuster has snapped up film downloading service Movielink after negotiations said to have lasted since March.&lt;/Emphasis&gt;
  &lt;/Paragraph&gt;
  &lt;Paragraph&gt;The move, the retailer hopes, will give it a stronger presence in a fast-growing but small and competitive market.&lt;/Paragraph&gt;
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  <name>Blockbuster buys movie downloading service</name>
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  <published-at type="datetime">2007-08-09T12:50:00+01:00</published-at>
  <slug>blockbuster-buys-movie-downloading-service</slug>
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  <updated-at type="datetime">2009-04-30T00:27:46+01:00</updated-at>
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