6683

econsultancy_xml

The <a href="http://www.microsoft.com/presspass/press/2007/aug07/08-13MSaQuantivePR.mspx">group</a>, which will be headed by aQuantive CEO Brian McAndrews, will oversee the businesses Microsoft inherited through its purchase of the company - agency <a href="http://www.avenuea-razorfish.com">Avenue A/Razorfish</a>, ad tech firm <a href="http://www.atlassolutions.com/">Atlas</a> and behavioural targeting company <a href="http://www.drivepm.com">DrivePM</a> - as well as its adCenter search platform. It will also include an ‘Emerging Media Group’ to handle the likes of in-game ad firm Massive and ScreenTonic, the French mobile advertising company Microsoft <a href="http://www.unstrung.com/document.asp?doc_id=123567">bought in May</a>. Microsoft said the $6bn deal for aQuantive had now been completed, following its approval by the company’s shareholders last week, and that both <a href="/blog/1223-microsoft-buys-aquantive-for-6bn">aQuantive</a> and <a href="/blog/1562-microsoft-acquires-online-ad-exchange">AdECN</a> would continue to operate from their existing offices. Kevin Johnson, president of Microsoft’s Platforms & Services Division, said: <blockquote> “Today we take a significant step forward in our ability to capture share of the $40bn online ad opportunity and the larger $600bn ad market, which is rapidly shifting to the world of online and IP-served platforms, including TV and gaming. “The addition of aQuantive’s technologies and people to the Microsoft portfolio is a core, strategic investment and step forward in our plans to become one of the top two online advertising platforms in the industry.” </blockquote>

<FormattedContent xmlns="http://www.e-consultancy.com/schema/formattedContent/"> <Paragraph>The <Link URL="http://www.microsoft.com/presspass/press/2007/aug07/08-13MSaQuantivePR.mspx" Window="Self">group</Link>, which will be headed by aQuantive CEO Brian McAndrews, will oversee the businesses Microsoft inherited through its purchase of the company - agency <Link URL="http://www.avenuea-razorfish.com" Window="Self">Avenue A/Razorfish</Link>, ad tech firm <Link URL="http://www.atlassolutions.com/" Window="Self">Atlas</Link> and behavioural targeting company <Link URL="http://www.drivepm.com" Window="Self">DrivePM</Link> - as well as its adCenter search platform.</Paragraph> <Paragraph>It will also include an ‘Emerging Media Group’ to handle the likes of in-game ad firm Massive and ScreenTonic, the French mobile advertising company Microsoft <Link URL="http://www.unstrung.com/document.asp?doc_id=123567" Window="Self">bought in May</Link>.</Paragraph> <Paragraph>Microsoft said the $6bn deal for aQuantive had now been completed, following its approval by the company’s shareholders last week, and that both <Link URL="/blog/1223-microsoft-buys-aquantive-for-6bn" Window="Self">aQuantive</Link> and <Link URL="/blog/1562-microsoft-acquires-online-ad-exchange" Window="Self">AdECN</Link> would continue to operate from their existing offices.</Paragraph> <Paragraph>Kevin Johnson, president of Microsoft’s Platforms & Services Division, said: </Paragraph> <Block> <Paragraph> <Quote>“Today we take a significant step forward in our ability to capture share of the $40bn online ad opportunity and the larger $600bn ad market, which is rapidly shifting to the world of online and IP-served platforms, including TV and gaming. </Quote> </Paragraph> <Paragraph> <Quote>“The addition of aQuantive’s technologies and people to the Microsoft portfolio is a core, strategic investment and step forward in our plans to become one of the top two online advertising platforms in the industry.”</Quote> </Paragraph> </Block> </FormattedContent>

2007-08-14T08:35:00+01:00

econsultancy_xml

Microsoft has restructured its digital advertising business to accommodate its recent buyouts of aQuantive and online ad exchange AdECN. The software giant has created a new ‘Advertiser and Publisher Solutions’ unit to promote its online ad platforms to publishers and brands and carry the fight to arch-rivals Google and Yahoo!.

<FormattedContent xmlns="http://www.e-consultancy.com/schema/formattedContent/"> <Paragraph> <Emphasis>Microsoft has restructured its digital advertising business to accommodate its recent buyouts of aQuantive and online ad exchange AdECN.</Emphasis> </Paragraph> <Paragraph>The software giant has created a new ‘Advertiser and Publisher Solutions’ unit to promote its online ad platforms to publishers and brands and carry the fight to arch-rivals Google and Yahoo!.</Paragraph> </FormattedContent>

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Econsultancy has published an <a href="http://econsultancy.com/reports/online-advertising-networks-buyers-guide">Online Advertising Networks Buyer's Guide</a> which contains an examination of this marketplace and profiles of 23 leading networks. We have also produced an <a href="http://econsultancy.com/reports/online-advertising-survey">Online Advertising Survey</a>, based on a survey of advertisers and agencies. For more stats and charts, see also our <a href="http://econsultancy.com/reports/internet-advertising-statistics">Online Advertising Statistics compendium</a>.

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Microsoft restructures for online ad battle false

2007-08-14T08:35:00+01:00

microsoft-restructures-for-online-ad-battle

2009-04-28T22:56:13+01:00

2009-10-13T09:15:40+01:00

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