42244 0 3 econsultancy_xml <p>The survey used data from 75% of the UK's email service providers, all of which believed that email volumes would continue to rise. </p> <p>The success of email marketing campaigns hinges on targeting, according to 42% of ESPs, while 33% believe offers are all important and 25% say the creative is key. </p> <p>Perhaps the surprise here is that it has taken so long to for email marketing to overtake direct mail. It is more cost effective, measurable, and can be much better targeted than DM. </p> <p> <strong>Further reading:</strong> <br /> <a href="/blog/1220-five-reasons-to-embrace-email-marketing">Five reasons to embrace email marketing</a> <br /> <a href="http://econsultancy.com/reports/email-marketing-roundtable-briefing-may-2007">Email Marketing - Roundtable Briefing, May 2007</a> </p> <FormattedContent xmlns="http://www.e-consultancy.com/schema/formattedContent/"> <Paragraph>The survey used data from 75% of the UK's email service providers, all of which believed that email volumes would continue to rise. </Paragraph> <Paragraph>The success of email marketing campaigns hinges on targeting, according to 42% of ESPs, while 33% believe offers are all important and 25% say the creative is key. </Paragraph> <Paragraph>Perhaps the surprise here is that it has taken so long to for email marketing to overtake direct mail. It is more cost effective, measurable, and can be much better targeted than DM. </Paragraph> <Paragraph> <Emphasis>Further reading:</Emphasis> <LineBreak /> <Link URL="/blog/1220-five-reasons-to-embrace-email-marketing" Window="Self">Five reasons to embrace email marketing</Link> <LineBreak /> <Link URL="http://econsultancy.com/reports/email-marketing-roundtable-briefing-may-2007" Window="Self">Email Marketing - Roundtable Briefing, May 2007</Link> </Paragraph> </FormattedContent> 2007-08-14T10:33:00+01:00 0 1 econsultancy_xml <p> <strong>Email marketing has overtaken direct mail in terms of volume for the first time, according to figures from the Direct Marketing Association (DMA).</strong> </p> <p>The DMA's <a href="http://www.dma.org.uk/Content/Nws-Article.asp?id=4129">Email Benchmarking</a> report revealed that the average volume of emails rose by 52% year on year, while direct mail volumes have decreased as a result of improved targeting. </p> <FormattedContent xmlns="http://www.e-consultancy.com/schema/formattedContent/"> <Paragraph> <Emphasis>Email marketing has overtaken direct mail in terms of volume for the first time, according to figures from the Direct Marketing Association (DMA).</Emphasis> </Paragraph> <Paragraph>The DMA's <Link URL="http://www.dma.org.uk/Content/Nws-Article.asp?id=4129" Window="Self">Email Benchmarking</Link> report revealed that the average volume of emails rose by 52% year on year, while direct mail volumes have decreased as a result of improved targeting. </Paragraph> </FormattedContent> false 1628 <p>For further information about email marketing, download Econsultancy's <strong><a href="http://econsultancy.com/reports/email-census">Email Census</a></strong> (based on a survey of digital marketers) and the <strong><a href="http://econsultancy.com/reports/email-marketing-buyers-guide">Email Marketing Platforms Buyer's Guide</a></strong> (particularly relevant for the UK market). See also the <strong><a href="http://econsultancy.com/reports/email-marketing-statistics">Email Statistics Compendium</a></strong>.</p> <p>For further information about email marketing, download Econsultancy's <strong><a href="http://econsultancy.com/reports/email-census">Email Census</a></strong> (based on a survey of digital marketers) and the <strong><a href="http://econsultancy.com/reports/email-marketing-buyers-guide">Email Marketing Platforms Buyer's Guide</a></strong> (particularly relevant for the UK market). See also the <strong><a href="http://econsultancy.com/reports/email-marketing-statistics">Email Statistics Compendium</a></strong>.</p> 364010 Email marketing overtakes direct mail false 2007-08-14T11:59:00+01:00 email-marketing-overtakes-direct-mail 2009-04-28T22:56:15+01:00 2009-10-13T09:15:44+01:00 478