6683 0 3 econsultancy_xml <p>Of the 1,500+ British consumers surveyed, 70% had shopped from home in the last 12 months, and 80% had found an item they wanted in a catalogue and then gone to the web to order it.</p> <p>Mark Peacock, home shopping consultant at <a href="http://www.experianim.com/">Experian Integrated Marketing</a>, said: </p> <blockquote> <p> <em>“The days of brands using an 'either/or' communications strategy are well and truly over. It's critical that companies blend their online and offline capabilities to achieve long-term growth.”</em> <br /> </p> </blockquote> <FormattedContent xmlns="http://www.e-consultancy.com/schema/formattedContent/"> <Paragraph>Of the 1,500+ British consumers surveyed, 70% had shopped from home in the last 12 months, and 80% had found an item they wanted in a catalogue and then gone to the web to order it.</Paragraph> <Paragraph>Mark Peacock, home shopping consultant at <Link URL="http://www.experianim.com/" Window="Self">Experian Integrated Marketing</Link>, said: </Paragraph> <Block> <Paragraph> <Quote>“The days of brands using an 'either/or' communications strategy are well and truly over. It's critical that companies blend their online and offline capabilities to achieve long-term growth.”</Quote> <LineBreak /> </Paragraph> </Block> </FormattedContent> 2007-08-14T16:47:00+01:00 0 1 econsultancy_xml <p> <strong>Four out of five home shoppers have engaged in ‘flick to click’ shopping in the last year - finding products in an offline catalogue before purchasing them online, according to research.</strong> </p> <p>The Experian poll, covered by <a href="http://www.theretailbulletin.com/?tag=7c6c1a7bfde175bed616b39247ccace1">The Retail Bulletin</a>, will give cheer to retailers that have integrated their marketing across online and offline channels.</p> <FormattedContent xmlns="http://www.e-consultancy.com/schema/formattedContent/"> <Paragraph> <Emphasis>Four out of five home shoppers have engaged in ‘flick to click’ shopping in the last year - finding products in an offline catalogue before purchasing them online, according to research.</Emphasis> </Paragraph> <Paragraph>The Experian poll, covered by <Link URL="http://www.theretailbulletin.com/?tag=7c6c1a7bfde175bed616b39247ccace1" Window="Self">The Retail Bulletin</Link>, will give cheer to retailers that have integrated their marketing across online and offline channels.</Paragraph> </FormattedContent> false 1631 <p>Related Econsultancy reports include our <strong><a href="http://econsultancy.com/reports/e-commerce-platforms-buyer-s-guide-2009">E-commerce Platforms Buyer's Guide</a></strong>, <strong><a href="http://econsultancy.com/reports/delivering-successful-e-commerce-projects">Delivering Successful E-commerce Projects</a></strong> and <strong><a href="http://econsultancy.com/reports/online-retail-2007-checkout-special">Online Retail Checkout Special</a></strong>. See also the <strong><a href="http://econsultancy.com/reports/e-commerce-statistics">E-commerce Statistics Compendium</a></strong>.</p> <p>Related Econsultancy reports include our <strong><a href="http://econsultancy.com/reports/e-commerce-platforms-buyer-s-guide-2009">E-commerce Platforms Buyer's Guide</a></strong>, <strong><a href="http://econsultancy.com/reports/delivering-successful-e-commerce-projects">Delivering Successful E-commerce Projects</a></strong> and <strong><a href="http://econsultancy.com/reports/online-retail-2007-checkout-special">Online Retail Checkout Special</a></strong>. See also the <strong><a href="http://econsultancy.com/reports/e-commerce-statistics">E-commerce Statistics Compendium</a></strong>.</p> 364013 Integrated marketing pays off for retailers false 2007-08-14T16:47:00+01:00 integrated-marketing-pays-off-for-retailers 2009-04-28T22:56:19+01:00 2009-10-13T09:15:51+01:00 231