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The programmes will be made available for purchase on MySpace shortly thereafter, Fox Interactive Media president Ross Levinsohn told <a href="http://today.reuters.com/news/articleinvesting.aspx?view=CN&storyID=2006-08-14T014559Z_01_SP203473_RTRIDST_0_MEDIA-MYSPACE.XML&rpc=66&type=qcna">Reuters</a>.
<p>The decision has been seen as a bid by News Corporation to expand its role in the online distribution of its content, as well as another step to monetise the popularity of Myspace. </p><p>Under the move, movies will sell for about US$20 and shows for US$1.99, and will be playable on portable entertainment devices. </p><p>MySpace selected Google as its search advertising partner last week - a deal which will make Fox Interactive Media at least US$900 million.</p><p>This is a very interesting move, for MySpace / Murdoch, but also for Twentieth Century Fox, which - like NBC - is adopting these new social media channels rather than running away from them (<a href="http://www.e-consultancy.com/go/NL2729-22">as NBC originally did with YouTube</a>).</p><p>Clearly we're seeing a serious push for revenues at MySpace, which is likely to become one of the web's <strong>heavyweight earners</strong> if it finds revenue streams that are perceived by users as value adding (cool services), rather than selling out (pop-ups). </p><p>As such, we expect this to be the first of many such distribution / rich media deals for MySpace. </p>
<FormattedContent xmlns="http://www.e-consultancy.com/schema/formattedContent/">The programmes will be made available for purchase on MySpace shortly thereafter, Fox Interactive Media president Ross Levinsohn told <Link URL="http://today.reuters.com/news/articleinvesting.aspx?view=CN&storyID=2006-08-14T014559Z_01_SP203473_RTRIDST_0_MEDIA-MYSPACE.XML&rpc=66&type=qcna" Window="New">Reuters</Link>.
<Paragraph>The decision has been seen as a bid by News Corporation to expand its role in the online distribution of its content, as well as another step to monetise the popularity of Myspace. </Paragraph><Paragraph>Under the move, movies will sell for about US$20 and shows for US$1.99, and will be playable on portable entertainment devices. </Paragraph><Paragraph>MySpace selected Google as its search advertising partner last week - a deal which will make Fox Interactive Media at least US$900 million.</Paragraph><Paragraph>This is a very interesting move, for MySpace / Murdoch, but also for Twentieth Century Fox, which - like NBC - is adopting these new social media channels rather than running away from them (<Link URL="http://www.e-consultancy.com/go/NL2729-22" Window="New">as NBC originally did with YouTube</Link>).</Paragraph><Paragraph>Clearly we're seeing a serious push for revenues at MySpace, which is likely to become one of the web's <Emphasis>heavyweight earners</Emphasis> if it finds revenue streams that are perceived by users as value adding (cool services), rather than selling out (pop-ups). </Paragraph><Paragraph>As such, we expect this to be the first of many such distribution / rich media deals for MySpace. </Paragraph></FormattedContent>
2006-08-14T12:02:00+01:00
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econsultancy_xml
<p>
<strong>Twentieth Century Fox is planning to use Myspace and other News Corporation websites to sell its movies and TV shows.</strong>
</p>
<p>The move will see Fox Interactive Media, a division of News Corporation, marketing its content on the gaming download site Direct2Drive from October.</p>
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<Paragraph>
<Emphasis>Twentieth Century Fox is planning to use Myspace and other News Corporation websites to sell its movies and TV shows.</Emphasis>
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<Paragraph>The move will see Fox Interactive Media, a division of News Corporation, marketing its content on the gaming download site Direct2Drive from October.</Paragraph>
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Myspace to sell Fox video content
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2006-08-14T12:54:00+01:00
myspace-to-sell-fox-video-content
2009-04-30T04:49:13+01:00
2009-04-30T04:49:13+01:00
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