6683

econsultancy_xml

It’s also not clear how it fits in with Facebook’s current <a href="/blog/1576-launching-a-facebook-widget-dos-and-don-ts">ad deal with Microsoft</a> – on which the site relies for much of its revenue. According to the <a href="http://online.wsj.com/article/SB118783296519606151.html?mod=hpp_us_whats_news">WSJ</a>, the solution will show ads in the news feed section of members’ pages, while brands will bid for keywords via an automated booking system, á la Google Adwords. By scanning its estimated 40m member profiles, it will apparently expand upon Facebook’s existing targeting capabilities, which allow brands to tailor their ads to members’ age, sex and location. The report says Facebook will be able to “predict what products and services users might be interested in even before they have specifically mentioned an area.” The blogosphere doesn’t seem <a href="http://www.paidcontent.org/entry/419-going-orgasmic-over-facebooks-targeted-ad-plans">wholly convinced</a> that it’s a majorly significant move, but it does seem inevitable that Facebook is going to make more use of the personal data its members reveal on their pages. If the system was extended beyond text ads, it also seems likely to be welcomed by brands and agencies that are concerned about where their ads are appearing on Facebook, as well as other sites employing user generated content. In turn, Facebook would be able to raise its CPM fees, which <a href="http://www.techcrunch.com/2007/08/22/facebook-will-use-profiles-to-target-ads-predict-future">TechCrunch reckons</a> are about $10. In the meantime, though, Facebook could be beaten to the punch by application developers that are already <a href="/blog/200-microsoft-inks-ad-deal-with-facebook">using its open platform to develop ad networks and build up information on its members</a>.

<FormattedContent xmlns="http://www.e-consultancy.com/schema/formattedContent/"> <Paragraph>It’s also not clear how it fits in with Facebook’s current <Link URL="/blog/1576-launching-a-facebook-widget-dos-and-don-ts" Window="Self">ad deal with Microsoft</Link> – on which the site relies for much of its revenue. </Paragraph> <Paragraph>According to the <Link URL="http://online.wsj.com/article/SB118783296519606151.html?mod=hpp_us_whats_news" Window="Self">WSJ</Link>, the solution will show ads in the news feed section of members’ pages, while brands will bid for keywords via an automated booking system, á la Google Adwords. </Paragraph> <Paragraph>By scanning its estimated 40m member profiles, it will apparently expand upon Facebook’s existing targeting capabilities, which allow brands to tailor their ads to members’ age, sex and location.</Paragraph> <Paragraph>The report says Facebook will be able to <Quote>“predict what products and services users might be interested in even before they have specifically mentioned an area.”</Quote></Paragraph> <Paragraph>The blogosphere doesn’t seem <Link URL="http://www.paidcontent.org/entry/419-going-orgasmic-over-facebooks-targeted-ad-plans" Window="Self">wholly convinced</Link> that it’s a majorly significant move, but it does seem inevitable that Facebook is going to make more use of the personal data its members reveal on their pages. </Paragraph> <Paragraph>If the system was extended beyond text ads, it also seems likely to be welcomed by brands and agencies that are concerned about where their ads are appearing on Facebook, as well as other sites employing user generated content. In turn, Facebook would be able to raise its CPM fees, which <Link URL="http://www.techcrunch.com/2007/08/22/facebook-will-use-profiles-to-target-ads-predict-future" Window="Self">TechCrunch reckons</Link> are about $10.</Paragraph> <Paragraph>In the meantime, though, Facebook could be beaten to the punch by application developers that are already <Link URL="/blog/200-microsoft-inks-ad-deal-with-facebook" Window="Self">using its open platform to develop ad networks and build up information on its members</Link>.</Paragraph> </FormattedContent>

2007-08-23T12:13:00+01:00

econsultancy_xml

Facebook is apparently developing a new platform to deliver contextual ads based on its members’ preferences and interests. The Wall Street Journal reports that the system is the social networking site’s “top priority”, although details are sketchy and it is in the early stages of development.

<FormattedContent xmlns="http://www.e-consultancy.com/schema/formattedContent/"> <Paragraph> <Emphasis>Facebook is apparently developing a new platform to deliver contextual ads based on its members’ preferences and interests.</Emphasis> </Paragraph> <Paragraph>The Wall Street Journal reports that the system is the social networking site’s <Quote>“top priority”</Quote>, although details are sketchy and it is in the early stages of development.</Paragraph> </FormattedContent>

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For background on online PR and social media more generally, It's worth reading our (free to registered users) <a href="http://econsultancy.com/reports/online-pr-and-social-media-trends-briefing">Social Media Trends Briefing</a> (June 2009). Econsultancy has also published <a href="http://econsultancy.com/reports/social-media-and-online-pr-digital-marketing-template-files">Social Media and Online PR Template Files</a>, which you can adapt and use for your own projects. For innovation in this space, download our <a href="http://econsultancy.com/reports/innovation-report">Innovation Report</a>.

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Facebook to deploy targeted ad system - report false

2007-08-23T12:13:00+01:00

facebook-to-deploy-targeted-ad-system-report

2009-04-28T22:56:56+01:00

2009-10-13T09:16:53+01:00

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