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econsultancy_xml

In a statement, the Federal Trade Commission said it had no objections to the merger – one of a recent spate of big acquisitions in the online ad space. Financial terms of the deal haven’t been disclosed by the companies, but <a href="http://www.aol.com">AOL</a> is reported to have paid around $275m for the firm. This month has already seen Microsoft receiving approval for its $6bn purchase of aQuantive, as well as Yahoo! tieing up its $650m buyout of online ad exchange Right Media. Ad giant WPP completed its $650m acquisition of 24/7 Real Media in July, while Google is still waiting for clearance for its mammoth purchase of DoubleClick. The <a href="http://news.yahoo.com/s/nm/20070827/media_nm/tacoda_timewarner_ftc_dc">purchase</a> adds another string to AOL's online ad bow, which also includes Advertising.com, ad serving company AdTech, video ad firm Lightningcast and mobile ad network Third Screen Media.

<FormattedContent xmlns="http://www.e-consultancy.com/schema/formattedContent/"> <Paragraph>In a statement, the Federal Trade Commission said it had no objections to the merger – one of a recent spate of big acquisitions in the online ad space.</Paragraph> <Paragraph>Financial terms of the deal haven’t been disclosed by the companies, but <Link URL="http://www.aol.com" Window="Self">AOL</Link> is reported to have paid around $275m for the firm. </Paragraph> <Paragraph>This month has already seen Microsoft receiving approval for its $6bn purchase of aQuantive, as well as Yahoo! tieing up its $650m buyout of online ad exchange Right Media. </Paragraph> <Paragraph>Ad giant WPP completed its $650m acquisition of 24/7 Real Media in July, while Google is still waiting for clearance for its mammoth purchase of DoubleClick.</Paragraph> <Paragraph>The <Link URL="http://news.yahoo.com/s/nm/20070827/media_nm/tacoda_timewarner_ftc_dc" Window="Self">purchase</Link> adds another string to AOL's online ad bow, which also includes Advertising.com, ad serving company AdTech, video ad firm Lightningcast and mobile ad network Third Screen Media.</Paragraph> </FormattedContent>

2007-08-28T10:11:00+01:00

econsultancy_xml

AOL’s acquisition of behavioural targeting company Tacoda, announced in July, has been given the green light by the US government. The deal will see AOL picking up <a href="http://www.tacoda.com">Tacoda’s online ad network</a>, which claims to have access to around 130m people across 4,000 sites.

<FormattedContent xmlns="http://www.e-consultancy.com/schema/formattedContent/"> <Emphasis>AOL’s acquisition of behavioural targeting company Tacoda, announced in July, has been given the green light by the US government.</Emphasis> <Paragraph>The deal will see AOL picking up <Link URL="http://www.tacoda.com" Window="Self">Tacoda’s online ad network</Link>, which claims to have access to around 130m people across 4,000 sites.</Paragraph> </FormattedContent>

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Econsultancy has published an <a href="http://econsultancy.com/reports/online-advertising-networks-buyers-guide">Online Advertising Networks Buyer's Guide</a> which contains an examination of this marketplace and profiles of 23 leading networks. We have also produced an <a href="http://econsultancy.com/reports/online-advertising-survey">Online Advertising Survey</a>, based on a survey of advertisers and agencies. For more stats and charts, see also our <a href="http://econsultancy.com/reports/internet-advertising-statistics">Online Advertising Statistics compendium</a>.

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AOL given go ahead for Tacoda buy false

2007-08-28T10:11:00+01:00

aol-given-go-ahead-for-tacoda-buy

2009-04-28T22:57:03+01:00

2009-10-13T09:17:06+01:00

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