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<a href="http://www.visibletechnologies.com/">Visible Technologies</a>, which employs 28 people in four US offices, monitors how brands are being perceived within social networking communities, generating just over US$0.5 million in revenues last year. It has two products which track search engine results and blogs, and already works with WPP unit Burson-Marsteller on its clients' online PR. The investment should fit nicely with WPP's <a href="http://ww2.wpp.com/Press/2006/20060713_1.html">announcement</a> last month of a joint venture with Liveworld which will aim to promote its clients within online communities. It's also significant in light of expectations that WPP boss Sir Martin Sorrell will paint a <a href="http://money.guardian.co.uk/news_/story/0,,1843400,00.html">gloomy picture</a> of the UK's ad market on Friday. What's clear is that WPP realises consumers will continue to <a href="/blog/156-we-don-t-need-no-television">move away</a> from traditional media, whether ad buyers like it or not.

<FormattedContent xmlns="http://www.e-consultancy.com/schema/formattedContent/"> <Paragraph> <Link URL="http://www.visibletechnologies.com/" Window="New">Visible Technologies</Link>, which employs 28 people in four US offices, monitors how brands are being perceived within social networking communities, generating just over US$0.5 million in revenues last year.</Paragraph> <Paragraph>It has two products which track search engine results and blogs, and already works with WPP unit Burson-Marsteller on its clients' online PR.</Paragraph> <Paragraph>The investment should fit nicely with WPP's <Link URL="http://ww2.wpp.com/Press/2006/20060713_1.html" Window="New">announcement</Link> last month of a joint venture with Liveworld which will aim to promote its clients within online communities.</Paragraph> <Paragraph>It's also significant in light of expectations that WPP boss Sir Martin Sorrell will paint a <Link URL="http://money.guardian.co.uk/news_/story/0,,1843400,00.html" Window="New">gloomy picture</Link> of the UK's ad market on Friday.</Paragraph> <Paragraph>What's clear is that WPP realises consumers will continue to <Link URL="/blog/156-we-don-t-need-no-television" Window="New">move away</Link> from traditional media, whether ad buyers like it or not. </Paragraph> </FormattedContent>

2006-08-15T12:38:00+01:00

econsultancy_xml

<a href="http://www.wpp.com">WPP</a> has made its second foray in a month into the social media space with the purchase of a stake in reputation monitoring company Visible Technologies. The ad giant said it had agreed to buy a quarter of the Seattle-based firm and entered into an option to acquire a further 26%.

<FormattedContent xmlns="http://www.e-consultancy.com/schema/formattedContent/"> <Paragraph> <Emphasis> <Link URL="http://www.wpp.com" Window="New">WPP</Link> has made its second foray in a month into the social media space with the purchase of a stake in reputation monitoring company Visible Technologies.</Emphasis> </Paragraph> <Paragraph>The ad giant said it had agreed to buy a quarter of the Seattle-based firm and entered into an option to acquire a further 26%.</Paragraph> </FormattedContent>

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For background on online PR and social media more generally, It's worth reading our (free to registered users) <a href="http://econsultancy.com/reports/online-pr-and-social-media-trends-briefing">Social Media Trends Briefing</a> (June 2009). Econsultancy has also published <a href="http://econsultancy.com/reports/social-media-and-online-pr-digital-marketing-template-files">Social Media and Online PR Template Files</a>, which you can adapt and use for your own projects. For innovation in this space, download our <a href="http://econsultancy.com/reports/innovation-report">Innovation Report</a>.

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WPP buys into social media firm false

2006-08-15T13:05:00+01:00

wpp-buys-into-social-media-firm

2009-04-28T22:32:08+01:00

2009-10-13T08:33:43+01:00

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