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But print ad revenues have taken a tumble, falling from $10.5bn in Q1 2005 to $9.8bn in Q2 this year. The rise in online ad revenues has also not been enough to offset the drop in print ad spending. Total ad expenditure is down almost $1bn over the same period in 2006, a fall of 8.6%, the group said. The big challenge facing newspapers as <a href="/blog/1179-newspaper-websites-experience-strong-growth">more and more people choose to read news online</a> is whether online ad revenues will be enough to make up for the associated loss in newspaper sales and print ad revenues, and still enable them to <a href="http://www.internetoutsider.com/2007/08/paint-by-number.html">pay for the cost of creating content.</a> Related stories: <a href="/blog/1597-us-online-media-spending-to-overtake-newspapers">US online media spending to overtake newspapers</a>

<FormattedContent xmlns="http://www.e-consultancy.com/schema/formattedContent/"> <Paragraph>But print ad revenues have taken a tumble, falling from $10.5bn in Q1 2005 to $9.8bn in Q2 this year. </Paragraph> <Paragraph>The rise in online ad revenues has also not been enough to offset the drop in print ad spending. Total ad expenditure is down almost $1bn over the same period in 2006, a fall of 8.6%, the group said. </Paragraph> <Paragraph>The big challenge facing newspapers as <Link URL="/blog/1179-newspaper-websites-experience-strong-growth" Window="Self">more and more people choose to read news online</Link> is whether online ad revenues will be enough to make up for the associated loss in newspaper sales and print ad revenues, and still enable them to <Link URL="http://www.internetoutsider.com/2007/08/paint-by-number.html" Window="Self">pay for the cost of creating content.</Link></Paragraph> <Paragraph> <Emphasis>Related stories:</Emphasis> <LineBreak /> <Link URL="/blog/1597-us-online-media-spending-to-overtake-newspapers" Window="Self">US online media spending to overtake newspapers</Link> </Paragraph> </FormattedContent>

2007-09-04T10:05:00+01:00

econsultancy_xml

Ad spending on US newspaper websites continues to grow while spending on newspaper print ads declines, according to new figures. Newspapers' online ad revenues increased by 19.3% year-on-year in Q2, according to the <a href="http://www.naa.org/sitecore/content/Global/PressCenter/2007/ONLINE-NEWSPAPER-ADVERTISING-JUMPS-19-PERCENT-IN-SECOND-QUARTER.aspx?lg=naaorg">Newspaper Association of America</a>, to a total of $796m (£395m) - their thirteenth successive quarterly rise.

<FormattedContent xmlns="http://www.e-consultancy.com/schema/formattedContent/"> <Paragraph> <Emphasis>Ad spending on US newspaper websites continues to grow while spending on newspaper print ads declines, according to new figures. </Emphasis> </Paragraph> <Paragraph>Newspapers' online ad revenues increased by 19.3% year-on-year in Q2, according to the <Link URL="http://www.naa.org/sitecore/content/Global/PressCenter/2007/ONLINE-NEWSPAPER-ADVERTISING-JUMPS-19-PERCENT-IN-SECOND-QUARTER.aspx?lg=naaorg" Window="Self">Newspaper Association of America</Link>, to a total of $796m (£395m) - their thirteenth successive quarterly rise. </Paragraph> </FormattedContent>

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Econsultancy has published an <a href="http://econsultancy.com/reports/online-advertising-networks-buyers-guide">Online Advertising Networks Buyer's Guide</a> which contains an examination of this marketplace and profiles of 23 leading networks. We have also produced an <a href="http://econsultancy.com/reports/online-advertising-survey">Online Advertising Survey</a>, based on a survey of advertisers and agencies. For more stats and charts, see also our <a href="http://econsultancy.com/reports/internet-advertising-statistics">Online Advertising Statistics compendium</a>.

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Online newspaper ad revenues rise, print ads fall false

2007-09-04T10:49:00+01:00

online-newspaper-ad-revenues-rise-print-ads-fall

2009-04-29T14:52:08+01:00

2009-10-13T09:17:45+01:00

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