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  &lt;p&gt;It enables consumers&#160;to purchase content costing less than &#163;10, including tickets, ringtones and games, from providers such as Multimap, I-play and Gameloft.&lt;/p&gt;
  &lt;p&gt;Mobile Data Assocation chairman Mike Short &lt;a href="http://news.bbc.co.uk/1/hi/technology/6764979.stm"&gt;told the BBC&lt;/a&gt; that PayForIt presented an alternative to other systems such as premium rate SMS: &lt;/p&gt;
  &lt;blockquote&gt;
    &lt;p&gt;
      &lt;em&gt;"It's for those customers who have not felt comfortable with mobile transactions or payments.&lt;/em&gt;
    &lt;/p&gt;
    &lt;p&gt;
      &lt;em&gt;"It's about opening up the micro payment choices, but it's not a total cash replacement." &lt;/em&gt;
    &lt;/p&gt;
  &lt;/blockquote&gt;
  &lt;p&gt;Using the system, a purchaser clicks on the PayForIt link&#160;to visit&#160;an authorisation page where they can complete&#160;payments. The amount is then added to their bill or deducted from their balance.&lt;/p&gt;
  &lt;p&gt;Meanwhile, a patent application for an SMS payment solution from Google was published last week. &lt;/p&gt;
  &lt;p&gt;Inevitably fuelling more rumours that the web giant is looking to launch a mobile device or operating system, the application &lt;a href="http://www.channelregister.co.uk/2007/09/03/google_mobile_patent"&gt;covers&lt;/a&gt;: &lt;/p&gt;
  &lt;blockquote&gt;
    &lt;p&gt;
      &lt;em&gt;&#8220;A computer-implemented method of effectuating a payment, comprising: receiving at a computer server system a text message from a payor containing a payment request comprising a payment amount sent by a payor device operating independently of the computer server system; debiting a payor account for an amount corresponding to the amount of the payment request; and crediting a payee account that is independent of the computer server system.&#8221;&lt;/em&gt;
    &lt;/p&gt;
  &lt;/blockquote&gt;
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  &lt;Paragraph&gt;It enables consumers&#160;to purchase content costing less than &#163;10, including tickets, ringtones and games, from providers such as Multimap, I-play and Gameloft.&lt;/Paragraph&gt;
  &lt;Paragraph&gt;Mobile Data Assocation chairman Mike Short &lt;Link URL="http://news.bbc.co.uk/1/hi/technology/6764979.stm" Window="Self"&gt;told the BBC&lt;/Link&gt; that PayForIt presented an alternative to other systems such as premium rate SMS: &lt;/Paragraph&gt;
  &lt;Block&gt;
    &lt;Paragraph&gt;
      &lt;Quote&gt;"It's for those customers who have not felt comfortable with mobile transactions or payments.&lt;/Quote&gt;
    &lt;/Paragraph&gt;
    &lt;Paragraph&gt;
      &lt;Quote&gt;"It's about opening up the micro payment choices, but it's not a total cash replacement." &lt;/Quote&gt;
    &lt;/Paragraph&gt;
  &lt;/Block&gt;
  &lt;Paragraph&gt;Using the system, a purchaser clicks on the PayForIt link&#160;to visit&#160;an authorisation page where they can complete&#160;payments. The amount is then added to their bill or deducted from their balance.&lt;/Paragraph&gt;
  &lt;Paragraph&gt;Meanwhile, a patent application for an SMS payment solution from Google was published last week. &lt;/Paragraph&gt;
  &lt;Paragraph&gt;Inevitably fuelling more rumours that the web giant is looking to launch a mobile device or operating system, the application &lt;Link URL="http://www.channelregister.co.uk/2007/09/03/google_mobile_patent" Window="Self"&gt;covers&lt;/Link&gt;: &lt;/Paragraph&gt;
  &lt;Block&gt;
    &lt;Paragraph&gt;
      &lt;Quote&gt;&#8220;A computer-implemented method of effectuating a payment, comprising: receiving at a computer server system a text message from a payor containing a payment request comprising a payment amount sent by a payor device operating independently of the computer server system; debiting a payor account for an amount corresponding to the amount of the payment request; and crediting a payee account that is independent of the computer server system.&#8221;&lt;/Quote&gt;
    &lt;/Paragraph&gt;
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  <created-at type="datetime">2007-09-04T10:42:00+01:00</created-at>
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  &lt;p&gt;
    &lt;strong&gt;PayForIt, the new payment scheme backed by the UK&#8217;s five mobile network operators, has gone live.&lt;/strong&gt;
  &lt;/p&gt;
  &lt;p&gt;The system began operating on 1 September, offering a standardised way for content providers to process payments from customers on different networks.&lt;/p&gt;
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    &lt;Emphasis&gt;PayForIt, the new payment scheme backed by the UK&#8217;s five mobile network operators, has gone live.&lt;/Emphasis&gt;
  &lt;/Paragraph&gt;
  &lt;Paragraph&gt;The system began operating on 1 September, offering a standardised way for content providers to process payments from customers on different networks.&lt;/Paragraph&gt;
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  <learn-more-formatted>&lt;p&gt;Econsultancy has published a &lt;strong&gt;&lt;a href="http://econsultancy.com/reports/mobile-marketing-buyers-guide"&gt;Mobile Marketing Buyer's Guide&lt;/a&gt;&lt;/strong&gt; which is aimed at those who are investigating the market for mobile marketing platforms, with profiles of 14 leading suppliers and an analysis of market trends. See also our &lt;strong&gt;&lt;a href="http://econsultancy.com/reports/mobile-statistics"&gt;Mobile Statistics Compendium&lt;/a&gt;&lt;/strong&gt; for data, facts and charts relating to mobile.&lt;/p&gt;</learn-more-formatted>
  <learn-more-unformatted>&lt;p&gt;Econsultancy has published a &lt;strong&gt;&lt;a href="http://econsultancy.com/reports/mobile-marketing-buyers-guide"&gt;Mobile Marketing Buyer's Guide&lt;/a&gt;&lt;/strong&gt; which is aimed at those who are investigating the market for mobile marketing platforms, with profiles of 14 leading suppliers and an analysis of market trends. See also our &lt;strong&gt;&lt;a href="http://econsultancy.com/reports/mobile-statistics"&gt;Mobile Statistics Compendium&lt;/a&gt;&lt;/strong&gt; for data, facts and charts relating to mobile.&lt;/p&gt;</learn-more-unformatted>
  <legacy-article-id type="integer">364147</legacy-article-id>
  <name>New mobile payment system goes live in UK</name>
  <private type="boolean">false</private>
  <published-at type="datetime">2007-09-04T10:42:00+01:00</published-at>
  <slug>new-mobile-payment-system-goes-live-in-uk</slug>
  <tweetbacks-updated-at type="datetime">2009-04-28T22:57:27+01:00</tweetbacks-updated-at>
  <unpublished-at type="datetime" nil="true"></unpublished-at>
  <updated-at type="datetime">2009-10-13T09:17:42+01:00</updated-at>
  <views-count type="integer">331</views-count>
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