30367 0 3 econsultancy_xml <p>Imagine that, tapping on windows and shopping for clothes (that you can't try on) even when - gasp - the shop is closed. My first thought, of course, was <em>"Inspired by the film?! Ever heard of the internet?"</em></p> <p>I find it hilarious that many people don't see the simple overlay of concept here: on-street retail with online retail. One comment from a news site: <em>"LMAO ever herd</em> [sic] <em>of wanting to try shit on before you buy it..... i mean come on i cant see this being the 'next' way to buy clothing."</em>  Umm... I'll leave that one.</p> <p>So will its problems be similar to e-tailing? In addition to the standard usability and fulfilment issues, there's an added security issue taking it to the streets - customers will be whipping out their plastic at potentially any hour of the day and using card swipers. A hybrid of best practice for e-commerce and kiosks would be in use.</p> <p>It's meant to create buzz, and granted, it's not seen as cool for the wildly new concept - because it's not one. The cool factor comes with the technology and systems running it. I'll give 'em that.</p> <FormattedContent xmlns="http://www.e-consultancy.com/schema/formattedContent/"> <Paragraph>Imagine that, tapping on windows and shopping for clothes (that you can't try on) even when - gasp - the shop is closed. My first thought, of course, was <Quote>"Inspired by the film?! Ever heard of the internet?"</Quote></Paragraph> <Paragraph>I find it hilarious that many people don't see the simple overlay of concept here: on-street retail with online retail. One comment from a news site: <Quote>"LMAO ever herd</Quote> [sic] <Quote>of wanting to try shit on before you buy it..... i mean come on i cant see this being the 'next' way to buy clothing."</Quote>  Umm... I'll leave that one.</Paragraph> <Paragraph>So will its problems be similar to e-tailing? In addition to the standard usability and fulfilment issues, there's an added security issue taking it to the streets - customers will be whipping out their plastic at potentially any hour of the day and using card swipers. A hybrid of best practice for e-commerce and kiosks would be in use.</Paragraph> <Paragraph>It's meant to create buzz, and granted, it's not seen as cool for the wildly new concept - because it's not one. The cool factor comes with the technology and systems running it. I'll give 'em that.</Paragraph> </FormattedContent> 2006-08-15T17:04:00+01:00 0 1 econsultancy_xml <p> <strong>I've been watching this story about Polo Ralph Lauren's ever-so-literal 'window shopping' for the past week, wondering if most people were thinking just what I was thinking.</strong> </p> <p>Supposedly inspired by Spielberg's film adaption of <em>Minority Report</em>, <strong>Ralph Lauren</strong> has come up with a hybrid touch-screen shop window, where passers-by can shop by touching the window and selecting the items they see in the window.</p> <FormattedContent xmlns="http://www.e-consultancy.com/schema/formattedContent/"> <Paragraph> <Emphasis>I've been watching this story about Polo Ralph Lauren's ever-so-literal 'window shopping' for the past week, wondering if most people were thinking just what I was thinking.</Emphasis> </Paragraph> <Paragraph>Supposedly inspired by Spielberg's film adaption of <Quote>Minority Report</Quote>, <Emphasis>Ralph Lauren</Emphasis> has come up with a hybrid touch-screen shop window, where passers-by can shop by touching the window and selecting the items they see in the window.</Paragraph> </FormattedContent> false 170 361550 Window shopping gets literal on the high street false 2006-08-15T17:10:00+01:00 window-shopping-gets-literal-on-the-high-street 2009-04-29T23:58:56+01:00 2009-04-29T23:58:56+01:00 243