6683 0 3 econsultancy_xml <p>The inventory will also boost Right Media, the online ad exchange Yahoo! <a href="/blog/1500-yahoo-finalises-right-media-buyout">bought out earlier this year</a>.</p> <p>In <a href="http://www.comscore.com/press/release.asp?press=1582">comScore’s</a> July Ad Focus rankings, <a href="http://www.bluelithium.co.uk">BlueLithium</a> came sixth in the US with just under 120m unique visitors, while Yahoo! was third, behind AOL's Advertising.com and ValueClick. </p> <p>BlueLithium is also well established in the UK and in the process of expanding its European network. </p> <p> <a href="http://yhoo.client.shareholder.com/releasedetail.cfm?ReleaseID=262635">Yahoo! said</a> the deal would <em>“give advertisers access to powerful data analytics, advanced targeting, and innovative direct-response buying strategies across a broad range of high quality inventory.”</em></p> <p>Boss Jerry Yang added: </p> <blockquote> <p> <em>“By leveraging BlueLithium's complementary expertise and tools, we will be able to better address the needs of our performance-based display advertisers and enhance the value of our publishers' inventory."</em> </p> </blockquote> <p>Yahoo! expects the deal - the latest in a string of acquisitions in the display ad market by the likes of AOL, Microsoft and Google - to be completed in Q4.</p> <p> <strong>Related research:</strong> <a href="http://econsultancy.com/reports/online-advertising-networks-buyer-s-guide-2007">Online Advertising Networks Buyer’s Guide 2007</a> </p> <FormattedContent xmlns="http://www.e-consultancy.com/schema/formattedContent/"> <Paragraph>The inventory will also boost Right Media, the online ad exchange Yahoo! <Link URL="/blog/1500-yahoo-finalises-right-media-buyout" Window="Self">bought out earlier this year</Link>.</Paragraph> <Paragraph>In <Link URL="http://www.comscore.com/press/release.asp?press=1582" Window="Self">comScore’s</Link> July Ad Focus rankings, <Link URL="http://www.bluelithium.co.uk" Window="Self">BlueLithium</Link> came sixth in the US with just under 120m unique visitors, while Yahoo! was third, behind AOL's Advertising.com and ValueClick. </Paragraph> <Paragraph>BlueLithium is also well established in the UK and in the process of expanding its European network. </Paragraph> <Paragraph> <Link URL="http://yhoo.client.shareholder.com/releasedetail.cfm?ReleaseID=262635" Window="Self">Yahoo! said</Link> the deal would <Quote>“give advertisers access to powerful data analytics, advanced targeting, and innovative direct-response buying strategies across a broad range of high quality inventory.”</Quote></Paragraph> <Paragraph>Boss Jerry Yang added: </Paragraph> <Block> <Paragraph> <Quote>“By leveraging BlueLithium's complementary expertise and tools, we will be able to better address the needs of our performance-based display advertisers and enhance the value of our publishers' inventory."</Quote> </Paragraph> </Block> <Paragraph>Yahoo! expects the deal - the latest in a string of acquisitions in the display ad market by the likes of AOL, Microsoft and Google - to be completed in Q4.</Paragraph> <Paragraph> <Emphasis>Related research:</Emphasis> <Link URL="http://econsultancy.com/reports/online-advertising-networks-buyer-s-guide-2007" Window="Self">Online Advertising Networks Buyer’s Guide 2007</Link> </Paragraph> </FormattedContent> 2007-09-05T08:24:00+01:00 0 1 econsultancy_xml <p> <strong>Yahoo! has continued its acquisition spree with a $300m deal for online ad network BlueLithium.</strong> </p> <p>The move will add roughly 1,000 sites to the web giant’s Publisher Network, as well as seeing it pick up BlueLithium’s behavioural targeting technology to enable its clients to serve more relevant ads.</p> <FormattedContent xmlns="http://www.e-consultancy.com/schema/formattedContent/"> <Paragraph> <Emphasis>Yahoo! has continued its acquisition spree with a $300m deal for online ad network BlueLithium.</Emphasis> </Paragraph> <Paragraph>The move will add roughly 1,000 sites to the web giant’s Publisher Network, as well as seeing it pick up BlueLithium’s behavioural targeting technology to enable its clients to serve more relevant ads.</Paragraph> </FormattedContent> false 1704 <p>Econsultancy has published an <strong><a href="http://econsultancy.com/reports/online-advertising-networks-buyers-guide">Online Advertising Networks Buyer's Guide</a></strong> which contains an examination of this marketplace and profiles of 23 leading networks. We have also produced an <strong><a href="http://econsultancy.com/reports/online-advertising-survey">Online Advertising Survey</a></strong>, based on a survey of advertisers and agencies. For more stats and charts, see also our <strong><a href="http://econsultancy.com/reports/internet-advertising-statistics">Online Advertising Statistics compendium</a></strong>.</p> <p>Econsultancy has published an <strong><a href="http://econsultancy.com/reports/online-advertising-networks-buyers-guide">Online Advertising Networks Buyer's Guide</a></strong> which contains an examination of this marketplace and profiles of 23 leading networks. We have also produced an <strong><a href="http://econsultancy.com/reports/online-advertising-survey">Online Advertising Survey</a></strong>, based on a survey of advertisers and agencies. For more stats and charts, see also our <strong><a href="http://econsultancy.com/reports/internet-advertising-statistics">Online Advertising Statistics compendium</a></strong>.</p> 364157 Yahoo! buys online ad network BlueLithium false 2007-09-05T08:24:00+01:00 yahoo-buys-online-ad-network-bluelithium 2009-04-28T22:57:31+01:00 2009-10-13T09:17:54+01:00 240