6683 1 3 econsultancy_xml <p>Fewer respondents cited regulation of content and security as barriers to adoption (23% and 20% respectively).</p> <p> <a href="http://www.bea.com/framework.jsp?CNT=homepage_main.jsp&amp;FP=/content">BEA</a> conducted the survey in May and June, interviewing 321 people in France, Germany, Italy, Norway, Spain, Sweden and the UK.</p> <p>Just over four in ten said <em>“improved interaction with customers”</em> was the main reason to adopt Web 2.0 apps, while 31% pointed to improved employee interaction and 28% cited opportunities to create an easier interface with partners and suppliers.</p> <p>Eighteen percent of respondents said they would adopt mash-ups within 18 months, compared to 6% that already have. </p> <p> <strong>Related research:</strong> <a href="/blog/294-smes-failing-to-exploit-blogs-says-study">SMEs failing to exploit blogs, says study</a> </p> <FormattedContent xmlns="http://www.e-consultancy.com/schema/formattedContent/"> <Paragraph>Fewer respondents cited regulation of content and security as barriers to adoption (23% and 20% respectively).</Paragraph> <Paragraph> <Link URL="http://www.bea.com/framework.jsp?CNT=homepage_main.jsp&amp;FP=/content" Window="Self">BEA</Link> conducted the survey in May and June, interviewing 321 people in France, Germany, Italy, Norway, Spain, Sweden and the UK.</Paragraph> <Paragraph>Just over four in ten said <Quote>“improved interaction with customers”</Quote> was the main reason to adopt Web 2.0 apps, while 31% pointed to improved employee interaction and 28% cited opportunities to create an easier interface with partners and suppliers.</Paragraph> <Paragraph>Eighteen percent of respondents said they would adopt mash-ups within 18 months, compared to 6% that already have. </Paragraph> <Paragraph> <Emphasis>Related research:</Emphasis> <Link URL="/blog/294-smes-failing-to-exploit-blogs-says-study" Window="Self">SMEs failing to exploit blogs, says study</Link> </Paragraph> </FormattedContent> 2007-09-06T12:24:00+01:00 1 1 econsultancy_xml <strong>Many European companies have yet to recognise the business benefits of ‘Web 2.0’ apps like blogs, mash-ups and wikis, according to a survey by BEA Systems.</strong> <p>The study, conducted in seven European countries, found most organisations (57%) wanted more education about the potential value Web 2.0 offered.</p> <FormattedContent xmlns="http://www.e-consultancy.com/schema/formattedContent/"> <Emphasis>Many European companies have yet to recognise the business benefits of ‘Web 2.0’ apps like blogs, mash-ups and wikis, according to a survey by BEA Systems.</Emphasis> <Paragraph>The study, conducted in seven European countries, found most organisations (57%) wanted more education about the potential value Web 2.0 offered.</Paragraph> </FormattedContent> false 1712 364167 'More education needed' on Web 2.0 benefits false 2007-09-06T12:24:00+01:00 more-education-needed-on-web-2-0-benefits 2009-04-28T22:57:39+01:00 2009-04-28T22:57:39+01:00 166