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econsultancy_xml

The <a href="http://www.synovate.com/current/news/article/2007/08/new-study-shows-americans-blogging-behaviour.html">survey</a>, of 1,000 web users, hints at the effectiveness of blogs as a marketing tool. Forty three percent of all blog visitors and 61% of the 18 - 24 age group said they had noticed advertising on blogs, while almost a third had clicked on an ad while reading one. It also found: <ul> <li>Readers are loyal to specific blogs, with 46% of blog readers saying that they visit the same ones regularly.</li> <li>Age is obviously a big factor in awareness, with 90% of the 25-34 age group knowing what a blog is, compared to just 65% of over 65s.</li> </ul> Related stories: <a href="/blog/1030-blogosphere-still-growing-technorati">Blogosphere still growing - Technorati</a> <a href="/blog/679-q-a-six-apart-s-anil-dash-on-business-blogs">Q&A: Six Apart's Anil Dash on business blogs</a>

<FormattedContent xmlns="http://www.e-consultancy.com/schema/formattedContent/"> <Paragraph>The <Link URL="http://www.synovate.com/current/news/article/2007/08/new-study-shows-americans-blogging-behaviour.html" Window="Self">survey</Link>, of 1,000 web users, hints at the effectiveness of blogs as a marketing tool.</Paragraph> <Paragraph>Forty three percent of all blog visitors and 61% of the 18 - 24 age group said they had noticed advertising on blogs, while almost a third had clicked on an ad while reading one. </Paragraph> <Paragraph> <Quote>It</Quote> <Quote> also found: </Quote> </Paragraph> <List Type="Disc"> <ListItem>Readers are loyal to specific blogs, with 46% of blog readers saying that they visit the same ones regularly.</ListItem> <ListItem>Age is obviously a big factor in awareness, with 90% of the 25-34 age group knowing what a blog is, compared to just 65% of over 65s.</ListItem> </List> <Paragraph> <Emphasis>Related stories:</Emphasis> <LineBreak /> <Link URL="/blog/1030-blogosphere-still-growing-technorati" Window="Self">Blogosphere still growing - Technorati</Link> <LineBreak /> <Link URL="/blog/679-q-a-six-apart-s-anil-dash-on-business-blogs" Window="Self">Q&A: Six Apart's Anil Dash on business blogs</Link> </Paragraph> </FormattedContent>

2007-09-06T12:48:00+01:00

econsultancy_xml

Bloggers audience is on the rise in the US with four in ten Americans now reading them regularly, according to a new survey. But that apparently isn't detracting from other forms of media - only 13% of blog readers said they spent less time reading newspapers, watching TV and so on as a result.

<FormattedContent xmlns="http://www.e-consultancy.com/schema/formattedContent/"> <Paragraph> <Emphasis>Bloggers audience is on the rise in the US with four in ten Americans now reading them regularly, according to a new survey.</Emphasis> </Paragraph> <Paragraph>But that apparently isn't detracting from other forms of media - only 13% of blog readers said they spent less time reading newspapers, watching TV and so on as a result.</Paragraph> </FormattedContent>

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For background on online PR and social media more generally, It's worth reading our (free to registered users) <a href="http://econsultancy.com/reports/online-pr-and-social-media-trends-briefing">Social Media Trends Briefing</a> (June 2009). Econsultancy has also published <a href="http://econsultancy.com/reports/social-media-and-online-pr-digital-marketing-template-files">Social Media and Online PR Template Files</a>, which you can adapt and use for your own projects. For innovation in this space, download our <a href="http://econsultancy.com/reports/innovation-report">Innovation Report</a>.

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Third of blog readers click on ads - survey false

2007-09-07T09:10:00+01:00

third-of-blog-readers-click-on-ads-survey

2009-04-29T12:14:18+01:00

2009-10-13T09:18:11+01:00

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