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econsultancy_xml

Together with its $650m purchase of 24/7 Real Media in May, <a href="http://www.wpp.com/NR/rdonlyres/0E9359BF-2E9C-4AF7-905E-508FBF4E60A2/17896/WPP_PressRelease_Schematic_Sep07_guidaa9560001c654.pdf?pageContent_PressRelease">WPP said</a> the deal furthered its strategy of “developing its networks in fast growing markets and sectors and strengthening its capabilities in digital media”. In its first half results, WPP said 23% of its total yearly revenues were now coming from the digital and direct marketing sector. <a href="http://www.schematic.com">Schematic</a>, founded eight years ago, says it specialises in creating ‘branded experiences’ on emerging digital platforms. It was recently hired by ITV to design its <a href="/blog/1337-itv-launches-first-phase-of-on-demand-service">video-on-demand service</a> and has also done work for the likes of ABC, MTV, CNN and Time Warner. According to <a href="http://www.wpp.com">WPP</a>, the agency’s revenues for the year up to the end of March were just under US$30m. Trevor Kaufman, Schematic's chief executive, told the <a href="http://www.nytimes.com/2007/09/10/business/media/10wpp.html?ref=business">New York Times</a>: <blockquote> “We’re more about creating branded experiences that consumers choose to have rather than shouting messages at them that they want to avoid.” </blockquote> He added that the agency’s senior management had been given a ‘five-year earn-out’ as part of the deal. The announcement follows a recent <a href="http://www.nypost.com/seven/09072007/business/sorrell_spins_web_to_ad_to_emp.htm">flurry of speculation</a> after Sir Martin told <a href="http://www.bloomberg.com/apps/news?pid=20601102&sid=aneabuCdACP4&refer=uk">Bloomberg</a> that WPP was set to announce another digital acquisition. But the rumour-mongering mainly focused on <a href="/blog/432-self-service-ad-agency-gets-wpp-financing">Spot Runner</a>, the online ad exchange WPP invested in last year, and affiliate network <a href="http://www.tradedoubler.com">TradeDoubler</a>.

<FormattedContent xmlns="http://www.e-consultancy.com/schema/formattedContent/"> <Paragraph>Together with its $650m purchase of 24/7 Real Media in May, <Link URL="http://www.wpp.com/NR/rdonlyres/0E9359BF-2E9C-4AF7-905E-508FBF4E60A2/17896/WPP_PressRelease_Schematic_Sep07_guidaa9560001c654.pdf?pageContent_PressRelease" Window="Self">WPP said</Link> the deal furthered its strategy of <Quote>“developing its networks in fast growing markets and sectors and strengthening its capabilities in digital media”</Quote>. </Paragraph> <Paragraph>In its first half results, WPP said 23% of its total yearly revenues were now coming from the digital and direct marketing sector.</Paragraph> <Paragraph> <Link URL="http://www.schematic.com" Window="Self">Schematic</Link>, founded eight years ago, says it specialises in creating ‘branded experiences’ on emerging digital platforms.</Paragraph> <Paragraph>It was recently hired by ITV to design its <Link URL="/blog/1337-itv-launches-first-phase-of-on-demand-service" Window="Self">video-on-demand service</Link> and has also done work for the likes of ABC, MTV, CNN and Time Warner.</Paragraph> <Paragraph>According to <Link URL="http://www.wpp.com" Window="Self">WPP</Link>, the agency’s revenues for the year up to the end of March were just under US$30m. </Paragraph> <Paragraph>Trevor Kaufman, Schematic's chief executive, told the <Link URL="http://www.nytimes.com/2007/09/10/business/media/10wpp.html?ref=business" Window="Self">New York Times</Link>:</Paragraph> <Block> <Paragraph> <Quote>“We’re more about creating branded experiences that consumers choose to have rather than shouting messages at them that they want to avoid.”</Quote> </Paragraph> </Block> <Paragraph>He added that the agency’s senior management had been given a ‘five-year earn-out’ as part of the deal.</Paragraph> <Paragraph>The announcement follows a recent <Link URL="http://www.nypost.com/seven/09072007/business/sorrell_spins_web_to_ad_to_emp.htm" Window="Self">flurry of speculation</Link> after Sir Martin told <Link URL="http://www.bloomberg.com/apps/news?pid=20601102&sid=aneabuCdACP4&refer=uk" Window="Self">Bloomberg</Link> that WPP was set to announce another digital acquisition.</Paragraph> <Paragraph>But the rumour-mongering mainly focused on <Link URL="/blog/432-self-service-ad-agency-gets-wpp-financing" Window="Self">Spot Runner</Link>, the online ad exchange WPP invested in last year, and affiliate network <Link URL="http://www.tradedoubler.com" Window="Self">TradeDoubler</Link>.</Paragraph> </FormattedContent>

2007-09-11T08:31:00+01:00

econsultancy_xml

‘Sir Martin Sorrell’s WPP’ has made another foray into the online ad world, this time with a deal for LA-based interactive agency Schematic. The acquisition, <a href="http://valleywag.com/tech/advertising/wpps-acquisition-of-247-261303.php">reckoned</a> to be worth around $100m if targets are met, will see Schematic folded into the ad giant’s digital unit.

<FormattedContent xmlns="http://www.e-consultancy.com/schema/formattedContent/"> <Emphasis>‘Sir Martin Sorrell’s WPP’ has made another foray into the online ad world, this time with a deal for LA-based interactive agency Schematic.</Emphasis> <Paragraph>The acquisition, <Link URL="http://valleywag.com/tech/advertising/wpps-acquisition-of-247-261303.php" Window="Self">reckoned</Link> to be worth around $100m if targets are met, will see Schematic folded into the ad giant’s digital unit.</Paragraph> </FormattedContent>

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Econsultancy has published an <a href="http://econsultancy.com/reports/online-advertising-networks-buyers-guide">Online Advertising Networks Buyer's Guide</a> which contains an examination of this marketplace and profiles of 23 leading networks. We have also produced an <a href="http://econsultancy.com/reports/online-advertising-survey">Online Advertising Survey</a>, based on a survey of advertisers and agencies. For more stats and charts, see also our <a href="http://econsultancy.com/reports/internet-advertising-statistics">Online Advertising Statistics compendium</a>.

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WPP buys interactive agency false

2007-09-11T08:31:00+01:00

wpp-buys-interactive-agency

2009-04-29T23:02:12+01:00

2009-10-13T09:18:26+01:00

523