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<p>Nokia recently launched <a href="http://www.nokia.com/A4136001?newsid=1149749">Ovi</a>, a mobile internet service with a music store and online games. </p>
<p>The firm sees mobile advertising as a way of monetising its internet services for partners and customers, and the Enpocket deal will allow the firm to quickly build its mobile ad business. </p>
<p>Earlier this year, <a href="/blog/912-nokia-launches-mobile-ad-network">Nokia launched a mobile ad network</a> that allows marketers to plan and manage ad campaigns across a wide number of mobile phone configurations. </p>
<p>Financial details of the deal have not been disclosed. </p>
<p>
<strong>Related stories:</strong>
<br />
<a href="/blog/976-q-a-admob-s-russell-buckley-on-mobile-advertising">Q&A: AdMob's Russell Buckley on mobile advertising</a>
<br />
<a href="/blog/931-10-reasons-why-mobile-advertising-is-doomed">10 reasons why mobile advertising is doomed</a>
</p>
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<Paragraph>Nokia recently launched <Link URL="http://www.nokia.com/A4136001?newsid=1149749" Window="Self">Ovi</Link>, a mobile internet service with a music store and online games. </Paragraph>
<Paragraph>The firm sees mobile advertising as a way of monetising its internet services for partners and customers, and the Enpocket deal will allow the firm to quickly build its mobile ad business. </Paragraph>
<Paragraph>Earlier this year, <Link URL="/blog/912-nokia-launches-mobile-ad-network" Window="Self">Nokia launched a mobile ad network</Link> that allows marketers to plan and manage ad campaigns across a wide number of mobile phone configurations. </Paragraph>
<Paragraph>Financial details of the deal have not been disclosed. </Paragraph>
<Paragraph>
<Emphasis>Related stories:</Emphasis>
<LineBreak />
<Link URL="/blog/976-q-a-admob-s-russell-buckley-on-mobile-advertising" Window="Self">Q&A: AdMob's Russell Buckley on mobile advertising</Link>
<LineBreak />
<Link URL="/blog/931-10-reasons-why-mobile-advertising-is-doomed" Window="Self">10 reasons why mobile advertising is doomed</Link>
</Paragraph>
</FormattedContent>
2007-09-17T12:09:00+01:00
0
1
econsultancy_xml
<p>
<strong>Finnish mobile phone manufacturer Nokia has acquired US mobile advertising firm Enpocket as it bolsters its position in the market.</strong>
</p>
<p>
<a href="http://www.enpocket.com/">Enpocket </a>provides technology and services for mobile advertising and delivers mobile ads in various formats, including mobile internet ads, video, SMS and MMS. </p>
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<Paragraph>
<Emphasis>Finnish mobile phone manufacturer Nokia has acquired US mobile advertising firm Enpocket as it bolsters its position in the market.</Emphasis>
</Paragraph>
<Paragraph>
<Link URL="http://www.enpocket.com/" Window="Self">Enpocket </Link>provides technology and services for mobile advertising and delivers mobile ads in various formats, including mobile internet ads, video, SMS and MMS. </Paragraph>
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<p>Econsultancy has published a <strong><a href="http://econsultancy.com/reports/mobile-marketing-buyers-guide">Mobile Marketing Buyer's Guide</a></strong> which is aimed at those who are investigating the market for mobile marketing platforms, with profiles of 14 leading suppliers and an analysis of market trends. See also our <strong><a href="http://econsultancy.com/reports/mobile-statistics">Mobile Statistics Compendium</a></strong> for data, facts and charts relating to mobile.</p>
<p>Econsultancy has published a <strong><a href="http://econsultancy.com/reports/mobile-marketing-buyers-guide">Mobile Marketing Buyer's Guide</a></strong> which is aimed at those who are investigating the market for mobile marketing platforms, with profiles of 14 leading suppliers and an analysis of market trends. See also our <strong><a href="http://econsultancy.com/reports/mobile-statistics">Mobile Statistics Compendium</a></strong> for data, facts and charts relating to mobile.</p>
364230
Nokia buys mobile ad firm
false
2007-09-17T17:20:00+01:00
nokia-buys-mobile-ad-firm
2009-04-28T22:58:11+01:00
2009-10-13T09:19:09+01:00
164