42244 0 3 econsultancy_xml <p>The measurability of the Gadget ads will appeal to advertisers, and goes beyond merely measuring how many people clicked on an ad. </p> <p>Instead, advertisers will be able to see how many users interacted with the ads <a href="http://www.google.com/adwords/gadgetads/tutorial.html#interactionlist">in a number of ways.</a> For instance, in the case of video ads, advertisers can see how much of a video has been watched, whether menu controls were used, and so on. </p> <p>For web users, the ads avoid the need to click through to another website, as all content can be viewed within the ad on the website you have visited. </p> <p>Google has been running a beta of the new ad system with a group of <a href="http://www.google.com/adwords/gadgetads/success.html">AdWords advertisers</a>, including Honda, Intel and Paramount. Some examples of the Gadget ads can be viewed <a href="http://www.google.com/adwords/gadgetads/gallery.html">here</a>. </p> <p>Google will set some standards for users of these ads - animations longer than 15 seconds will not be permitted, reading or writing cookies is also forbidden, as are popups or other external alerts.</p> <p>Advertisers can choose from CPC or CPM pricing models for the Gadget ads, while Google will be offering the usual targeting options available to help place the ads effectively.</p> <p> <strong>Related stories:</strong> <br /> <a href="/blog/1123-igoogle-offers-individual-homepage-gadget-advertising">iGoogle offers individual homepage, gadget advertising</a> </p> <FormattedContent xmlns="http://www.e-consultancy.com/schema/formattedContent/"> <Paragraph>The measurability of the Gadget ads will appeal to advertisers, and goes beyond merely measuring how many people clicked on an ad. </Paragraph> <Paragraph>Instead, advertisers will be able to see how many users interacted with the ads <Link URL="http://www.google.com/adwords/gadgetads/tutorial.html#interactionlist" Window="Self">in a number of ways.</Link> For instance, in the case of video ads, advertisers can see how much of a video has been watched, whether menu controls were used, and so on. </Paragraph> <Paragraph>For web users, the ads avoid the need to click through to another website, as all content can be viewed within the ad on the website you have visited. </Paragraph> <Paragraph>Google has been running a beta of the new ad system with a group of <Link URL="http://www.google.com/adwords/gadgetads/success.html" Window="Self">AdWords advertisers</Link>, including Honda, Intel and Paramount. Some examples of the Gadget ads can be viewed <Link URL="http://www.google.com/adwords/gadgetads/gallery.html" Window="Self">here</Link>. </Paragraph> <Paragraph>Google will set some standards for users of these ads - animations longer than 15 seconds will not be permitted, reading or writing cookies is also forbidden, as are popups or other external alerts.</Paragraph> <Paragraph>Advertisers can choose from CPC or CPM pricing models for the Gadget ads, while Google will be offering the usual targeting options available to help place the ads effectively.</Paragraph> <Paragraph> <Emphasis>Related stories:</Emphasis> <LineBreak /> <Link URL="/blog/1123-igoogle-offers-individual-homepage-gadget-advertising" Window="Self">iGoogle offers individual homepage, gadget advertising</Link> </Paragraph> </FormattedContent> 2007-09-19T11:01:00+01:00 0 1 econsultancy_xml <p> <strong>Google today launched Gadget Ads, a new interactive rich media ad format which will allow advertisers to measure users' responses to the ads, as well as updating ad content in real time. </strong> </p> <p>The <a href="http://www.google.com/intl/en/press/pressrel/20070918_gadgetads.html">new ads</a> designed for use across Google's network of sites, and aims to offer a way for internet users to interact with ad content in a way that is not possible with standard web ads.  <strong></strong></p><strong> </strong> <FormattedContent xmlns="http://www.e-consultancy.com/schema/formattedContent/"> <Paragraph> <Emphasis>Google today launched Gadget Ads, a new interactive rich media ad format which will allow advertisers to measure users' responses to the ads, as well as updating ad content in real time. </Emphasis> </Paragraph> <Paragraph>The <Link URL="http://www.google.com/intl/en/press/pressrel/20070918_gadgetads.html" Window="Self">new ads</Link> designed for use across Google's network of sites, and aims to offer a way for internet users to interact with ad content in a way that is not possible with standard web ads.  <Emphasis></Emphasis></Paragraph> </FormattedContent> false 1758 <p>Econsultancy has published an <strong><a href="http://econsultancy.com/reports/online-advertising-networks-buyers-guide">Online Advertising Networks Buyer's Guide</a></strong> which contains an examination of this marketplace and profiles of 23 leading networks. We have also produced an <strong><a href="http://econsultancy.com/reports/online-advertising-survey">Online Advertising Survey</a></strong>, based on a survey of advertisers and agencies. For more stats and charts, see also our <strong><a href="http://econsultancy.com/reports/internet-advertising-statistics">Online Advertising Statistics compendium</a></strong>.</p> <p>Econsultancy has published an <strong><a href="http://econsultancy.com/reports/online-advertising-networks-buyers-guide">Online Advertising Networks Buyer's Guide</a></strong> which contains an examination of this marketplace and profiles of 23 leading networks. We have also produced an <strong><a href="http://econsultancy.com/reports/online-advertising-survey">Online Advertising Survey</a></strong>, based on a survey of advertisers and agencies. For more stats and charts, see also our <strong><a href="http://econsultancy.com/reports/internet-advertising-statistics">Online Advertising Statistics compendium</a></strong>.</p> 364251 Google launches interactive widget ads false 2007-09-19T13:00:00+01:00 google-launches-interactive-widget-ads 2009-04-29T23:53:12+01:00 2009-10-13T09:19:28+01:00 258