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econsultancy_xml

According to the TNS figures, online display advertising now accounts for 7.6% of total advertising expenditure, up from 6.4% a year ago. In the UK, <a href="/blog/993-online-ad-spend-overtakes-newspapers">online accounted for 11.4% of total ad spend</a> last year. Last year, total <a href="/blog/1245-us-online-ad-spend-jumps-35">online ad spend in the US reached $16.9bn (£8.5bn),</a> while in the UK, online ad spend passed the £2bn mark. Related stories: <a href="/blog/1597-us-online-media-spending-to-overtake-newspapers">US online media spending to overtake newspapers</a> Related research: <a href="http://econsultancy.com/reports/internet-statistics-compendium-december-2008">Internet Statistics Compendium - September 2007</a>

<FormattedContent xmlns="http://www.e-consultancy.com/schema/formattedContent/"> <Paragraph>According to the TNS figures, online display advertising now accounts for 7.6% of total advertising expenditure, up from 6.4% a year ago. In the UK, <Link URL="/blog/993-online-ad-spend-overtakes-newspapers" Window="Self">online accounted for 11.4% of total ad spend</Link> last year. </Paragraph> <Paragraph>Last year, total <Link URL="/blog/1245-us-online-ad-spend-jumps-35" Window="Self">online ad spend in the US reached $16.9bn (£8.5bn),</Link> while in the UK, online ad spend passed the £2bn mark. </Paragraph> <Paragraph> <Emphasis>Related stories:</Emphasis> <LineBreak /> <Link URL="/blog/1597-us-online-media-spending-to-overtake-newspapers" Window="Self">US online media spending to overtake newspapers</Link> </Paragraph> <Paragraph> <Emphasis>Related research:</Emphasis> <LineBreak /> <Link URL="http://econsultancy.com/reports/internet-statistics-compendium-december-2008" Window="Self">Internet Statistics Compendium - September 2007</Link> </Paragraph> </FormattedContent>

2007-09-24T10:18:00+01:00

econsultancy_xml

US ad spending fell by 0.5% in the first half of this year, but internet ad spend continues to rise, growing by 23.6%, according to new data from Nielsen. TNS Media Intelligence paints a similar picture, with <a href="http://www.tns-mi.com/news/09112007.htm">its figures</a> putting total US online ad spend at $5.5bn (£2.7bn) for the first six months of the year, up 17.7% from $4.69bn (£2.3bn) in the same period last year.

<FormattedContent xmlns="http://www.e-consultancy.com/schema/formattedContent/"> <Paragraph> <Emphasis>US ad spending fell by 0.5% in the first half of this year, but internet ad spend continues to rise, growing by 23.6%, according to new data from Nielsen.</Emphasis> </Paragraph> <Paragraph>TNS Media Intelligence paints a similar picture, with <Link URL="http://www.tns-mi.com/news/09112007.htm" Window="Self">its figures</Link> putting total US online ad spend at $5.5bn (£2.7bn) for the first six months of the year, up 17.7% from $4.69bn (£2.3bn) in the same period last year. </Paragraph> </FormattedContent>

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Econsultancy has published an <a href="http://econsultancy.com/reports/online-advertising-networks-buyers-guide">Online Advertising Networks Buyer's Guide</a> which contains an examination of this marketplace and profiles of 23 leading networks. We have also produced an <a href="http://econsultancy.com/reports/online-advertising-survey">Online Advertising Survey</a>, based on a survey of advertisers and agencies. For more stats and charts, see also our <a href="http://econsultancy.com/reports/internet-advertising-statistics">Online Advertising Statistics compendium</a>.

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US online ad spend rises by 23% false

2007-09-25T08:26:00+01:00

us-online-ad-spend-rises-by-23

2009-04-28T22:58:40+01:00

2009-10-13T09:20:01+01:00

119