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econsultancy_xml

The figures also reveal that almost half of the UK's web users now frequent social network sites. According to Nielsen//NetRatings, the most popular UK social networks are: <ul> <li>Facebook - 6.5m unique visitors </li> <li>MySpace - 6.4m </li> <li>Bebo - 4.4m </li> <li>Windows Live Spaces - 2.3m </li> <li>Friends Reunited - 2.1m </li> </ul> However, Facebook is no longer the fastest growing social network - this honour goes to <a href="http://perfspot.com/">Perfspot.com</a>, which has grown at a rate of 756% over the last four months and now has 274,000 users. Engagement: <ul> <li>UK web users spent most time on Facebook - a cumulative total of 991m minutes for August, followed by Bebo with 600m minutes and MySpace on 540m. </li> <li>However, according to time spent per user, Second Life is the leading social network, with an average of 5hrs 29mins. Next is teen site Habbo Hotel on 3hrs 6mins. </li> </ul> Meanwhile, <a href="http://news.yahoo.com/s/nm/20070924/tc_nm/microsoft_facebook_dc">reports</a> suggest Microsoft may be ready to buy a 5% stake in Facebook that would value the social network at a massive $10bn (£4.95bn). Though talks are apparently at an early stage, the asking price for a 5% stake is reported to be between $300m and $500m, though the Wall Street Journal, the source of the story, says that Google may also be interested. Related stories: <a href="/blog/1705-facebook-to-allow-public-searching-of-profiles">Facebook to allow public searching of profiles</a> Related research: <a href="http://econsultancy.com/reports/internet-statistics-compendium-december-2008">Internet Statistics Compendium - September 2007</a>

<FormattedContent xmlns="http://www.e-consultancy.com/schema/formattedContent/"> <Paragraph>The figures also reveal that almost half of the UK's web users now frequent social network sites. </Paragraph> <Paragraph> <Emphasis>According to Nielsen//NetRatings, the most popular UK social networks are</Emphasis>:</Paragraph> <List Type="Disc"> <ListItem>Facebook - 6.5m unique visitors </ListItem> <ListItem>MySpace - 6.4m </ListItem> <ListItem>Bebo - 4.4m </ListItem> <ListItem>Windows Live Spaces - 2.3m </ListItem> <ListItem>Friends Reunited - 2.1m </ListItem> </List> <Paragraph>However, Facebook is no longer the fastest growing social network - this honour goes to <Link URL="http://perfspot.com/" Window="Self">Perfspot.com</Link>, which has grown at a rate of 756% over the last four months and now has 274,000 users. </Paragraph> <Paragraph> <Emphasis>Engagement</Emphasis>: </Paragraph> <List Type="Disc"> <ListItem>UK web users spent most time on Facebook - a cumulative total of 991m minutes for August, followed by Bebo with 600m minutes and MySpace on 540m. <LineBreak /><LineBreak /></ListItem> <ListItem>However, according to time spent per user, Second Life is the leading social network, with an average of 5hrs 29mins. Next is teen site Habbo Hotel on 3hrs 6mins. </ListItem> </List> <Paragraph>Meanwhile, <Link URL="http://news.yahoo.com/s/nm/20070924/tc_nm/microsoft_facebook_dc" Window="Self">reports</Link> suggest Microsoft may be ready to buy a 5% stake in Facebook that would value the social network at a massive $10bn (£4.95bn).</Paragraph> <Paragraph>Though talks are apparently at an early stage, the asking price for a 5% stake is reported to be between $300m and $500m, though the Wall Street Journal, the source of the story, says that Google may also be interested. </Paragraph> <Paragraph> <Emphasis>Related stories:<LineBreak /></Emphasis> <Link URL="/blog/1705-facebook-to-allow-public-searching-of-profiles" Window="Self">Facebook to allow public searching of profiles</Link> </Paragraph> <Paragraph> <Emphasis>Related research:</Emphasis> <LineBreak /> <Link URL="http://econsultancy.com/reports/internet-statistics-compendium-december-2008" Window="Self">Internet Statistics Compendium - September 2007</Link> </Paragraph> </FormattedContent>

2007-09-25T11:15:00+01:00

econsultancy_xml

Facebook has overtaken MySpace for the first time in the UK in terms of unique visitors, according to new stats from Nielsen//NetRatings. The social network, which has been experiencing phenomenal growth recently and is reportedly a target for investment by Microsoft, had 6.5m unique visitors last month compared to 6.4m for its News Corp–owned rival. At the start of the year, its audience was just a fifth of the size of MySpace’s, and even in May, <a href="/blog/1432-myspace-feels-heat-from-uk-rivals-jumps-shark">Facebook had just 3.2m unique vistors</a> compared to its rival’s 6.5m.

<FormattedContent xmlns="http://www.e-consultancy.com/schema/formattedContent/"> <Paragraph> <Emphasis>Facebook has overtaken MySpace for the first time in the UK in terms of unique visitors, according to new stats from Nielsen//NetRatings.</Emphasis> </Paragraph> <Paragraph>The social network, which has been experiencing phenomenal growth recently and is reportedly a target for investment by Microsoft, had 6.5m unique visitors last month compared to 6.4m for its News Corp–owned rival.</Paragraph> <Paragraph>At the start of the year, its audience was just a fifth of the size of MySpace’s, and even in May, <Link URL="/blog/1432-myspace-feels-heat-from-uk-rivals-jumps-shark" Window="Self">Facebook had just 3.2m unique vistors</Link> compared to its rival’s 6.5m. </Paragraph> </FormattedContent>

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For background on online PR and social media more generally, It's worth reading our (free to registered users) <a href="http://econsultancy.com/reports/online-pr-and-social-media-trends-briefing">Social Media Trends Briefing</a> (June 2009). Econsultancy has also published <a href="http://econsultancy.com/reports/social-media-and-online-pr-digital-marketing-template-files">Social Media and Online PR Template Files</a>, which you can adapt and use for your own projects. For innovation in this space, download our <a href="http://econsultancy.com/reports/innovation-report">Innovation Report</a>.

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Study: Facebook is now the UK’s biggest social network false

2007-09-25T12:44:00+01:00

study-facebook-is-now-the-uk-s-biggest-social-network

2009-04-30T06:39:32+01:00

2009-10-13T09:20:16+01:00

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